Potato Flakes Market

Potato Flakes Market Outlook (2023-2033)

Worldwide demand for potato flakes accounts for a market valuation of US$ 7.2 billion in 2023 and is forecasted to surge to US$ 12.8 billion by the end of 2033. Over the course of the next ten years, the global potato flakes market is predicted to exhibit expansion at 5.9% CAGR.

Potato flakes have a high food value owing to their composition, which contains minerals such as potassium and calcium, vitamin C, and carbohydrates. This nutrient-rich composition of potato flakes makes them a favourable choice for convenience food manufacturing and other food service applications. Potato starch, potato flour, mashed potato flakes, and dried potato flakes are expected to witness high demand than other products over the coming years.

Rising disposable income, changing consumer preferences, growing popularity of plant-based diets, increasing investments in research and development, growing use of advanced technologies in food processing, and rising adoption of organic farming practices are other aspects that could promulgate potato flake consumption across the forecast period.

However, fluctuations in raw material pricing and availability are expected to impede market development to a certain extent in the future. Moreover, stringent norms regarding emissions from food factories across the world are also expected to prove to be a major challenge for potato flake manufacturers through 2033.

On a regional level, demand for potato flakes in the Asia Pacific region is anticipated to account for a notable market share and this can be ascribed to the presence of strong agricultural practices in countries such as India and China. Low labour costs and supportive government initiatives are other prospects that are anticipated to boost the consumption of potato flakes in APAC going forward.

A detailed account of all trends, opportunities, restraints, and challenges affecting market expansion has been discussed in this revised potato flakes research analysis by Fact.MR, a market research and competitive intelligence provider.

Report Attributes	Details
Potato Flakes Market Size in 2023	US$ 7.2 Billion
Projected Market Value (2033F)	US$ 12.8 Billion
Global Market Growth Rate (2023-2033)	5.9% CAGR
Germany Market Growth Rate (2023-2033)	6% CAGR
United States Market Growth Rate (2023-2033)	8% CAGR
Conventional Segment Market Share (2033F)	~40%
Key Companies Profiled	Nestlé S.A. Bem Brasil Alimentos LTDA Oregon Potato Co. Bob's Red Mill Natural Foods Inc. Lamb Weston Holdings Inc. Idahoan Foods LLC Basic American Foods Inc. Agrarfrost GmbH & Co. KG Rixona B.V. Patwary Potato Flakes Ltd. McCain Foods Limited Clarebout Potatoes NV Lutosa SA Nahr-Engel GmbH Goodrich Cereals Iscon Balaji Foods Pvt. Limited

What Market Prospects Await Potato Flake Manufacturers?

“High Demand for Convenience & Ready-to-eat Foods”

Ready-to-eat foods and convenience foods have witnessed a substantial hike in demand in recent years owing to changing lifestyle trends and consumer preferences across the world. The growing popularity of veganism has also resulted in increased demand for products such as potato flour, potato powder, sweet potato flakes, etc., which is projected to benefit overall market growth through 2033. Increasing use of potato starch and potato flakes in the processing and manufacturing of convenience foods is also expected to boost potato flake sales throughout the forecast period.

“Increasing Investments in R&D Helping Widen Scope of Application of Potato Flakes”

Research and development activity in the food and beverages industry is increasing steadily as the demand for nutrient-rich and healthy food ingredients rises. This increased R&D activity has resulted in significant advances in the food processing industry and has also resulted in the widespread adoption of technology in various facets of the food industry. Through this increased research, food manufacturers have found various new applications for potato flakes that also spread out to other industry verticals and promote shipments of potato flakes.

Country-wise Insights

Will the United States Be an Investment-worthy Market for Potato Flake Suppliers?

“Presence of Large Food Processing Facilities Driving Market Expansion”

The United States is home to some of the world’s most renowned food manufacturers and highly advanced food processing facilities, which makes it a lucrative market for potato flakes. Growing consumption of convenience foods, increasing demand for organic food ingredients, rising investments in research and development by manufacturers, and changing eating habits are other factors that are expected to supplement market expansion in the U.S. throughout the forecast period.

Demand for potato flakes in the United States is forecasted to increase at a high CAGR of 8% over the next ten years making it the most remunerative market in the North American region. The growing adoption of organic farming practices in the U.S. is also predicted to affect market development over the coming years.

Will Japan & Korea Be Lucrative Markets?

“Rapidly Growing Demand for Ready-to-eat Foods”

Japan and Korea are witnessing some major changes in consumer preference owing to globalization and the rising influence of Western culture on the population. Dietary preferences and eating habits of Japanese and Korean people are also undergoing a change, which has led to increasing demand for ready-to-eat foods in the aforementioned Asian countries.

Potato flakes play an important role in the processing and manufacturing of many ready-to-eat foods and hence their demand is expected to rise in these countries over the coming years. Instant mashed potato flakes, instant sweet potato flakes, and potato powder are some products that are expected to witness a hike in demand in Japan and Korea.

Where in Europe Will Sales of Potato Flakes Shine?

“Germany Projected to Emerge as Highly Remunerative Market”

Germany like many other European countries has been witnessing a hike in the popularity of organic foods and organic food ingredients, which is anticipated to propel sales of products such as potato flour, potato powder, and potato flakes in the future. Food manufacturers in Germany are using potato flakes instead of fresh potatoes to reduce manufacturing costs and simplify their supply chains.

Growing investments by food manufacturers in research and development to explore the scope of application for potato flakes is another key aspect driving market potential in Germany. Consumption of potato flakes in Germany is projected to increase at a steady 6% CAGR from 2023 to 2033.

Category-wise Insights

Where are Sales of Potato Flakes the Highest?

“Business to Business (B2B) End Use to Account for High Sales”

Based on end use, the market for potato flakes is segmented into household, animal feed, and business to business (B2B).

Potato flakes are known to have a long shelf life and this makes them a highly attractive product in the B2B end use where companies cannot afford to lose a product in storage losses. Potato flakes are easily digestible and do not affect the final taste of the product, these factors make them a highly desirable choice in the food processing and food service industry. The B2B end-use segment accounts for a major market share at present and is anticipated to maintain a similar stance across the forecast period till 2033.

Potato flakes are also witnessing increased usage in the animal feed industry as manufacturers try to incorporate more natural ingredients in their offerings.

Will We Witness Increased Consumption of Organic Potato Flakes?

“Increasing Preference of Organic Foods to Boost Organic Potato Flake Demand”

Based on nature, the market is segmented into organic and conventional.

Sales of conventional potato flakes account for a major market share at present and are estimated to maintain a similar demand outlook over the coming years as well. The increasing scope of application for conventional potato flakes and high investments in research and development of the same by manufacturers are expected to attribute to a high market share of conventional potato flakes.

By the end of 2033, conventional potato flakes are predicted to account for around 40% of the global market share.

Meanwhile, demand for organic potato flakes is anticipated to witness a bright outlook across the world owing to changing consumer preferences and rising awareness regarding the benefits of organic food consumption. Sales of dried potato flakes and dehydrated potato flakes are predicted to benefit from the rising popularity of organic food products.

Competitive Landscape

Potato flake suppliers are focusing on collaborations and partnerships to fast-track the research and development of novel products.

• In 2021, Pune-based Agrico and S.V. Agri formed a joint venture to develop new high-yield varieties that are specifically suitable for India. The new venture was expected to produce high-grade seed materials under intended conditions.

Potato flake manufacturers are also eyeing acquisitions and mergers to expand their business scope while also investing in the expansion of their production capacities in various plants.

• McCain Foods, a Canadian frozen food organization, in 2019, acquired a 70% majority stake in Sérya, a Brazillian company that operates in the pre-formed potato products marketplace. Through this acquisition, McCain has expanded its reach and strengthened its position in Brazil, which is a highly attractive emerging market.
• Rixona B.V., a leading name in the potato flakes industry began construction of a new production facility in the Gansu province of China. The new facility was intended to produce 15,000 tonnes of premium potato flakes per year.

Key Segments of Potato Flakes Industry Research

• By Sales Channel :

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Traditional Grocery Stores
  • Online Retailers

• By Nature :

  • Organic Potato Flakes
  • Conventional Potato Flakes

• By End Use :

  • Household Use
  • Business to Business (B2B)
    • Food Service Industry
    • Food Industry
      • Soups & Premixes
      • Bakery
      • Snacks
      • Frozen Foods
      • Baby Food
      • Meat Processing
  • Animal Feed

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA