Food & Beverages

Analyzing Competitive Market Dynamics to Unleash Remunerative Opportunities for a Top Beverages Manufacturer

Challenges

Being a top-notch organic juice manufacturer, the client wished to penetrate the Asian market in the light of surging demand for organic juices. However, the company was facing intense competition from the local players concentrated in the region. In a bid to identify strategies for enhancing their regional stronghold, the client approached Fact.MR to uncover the competitive dynamics in three major countries of APAC.

Solution

Fact.MR conducted extensive studies to identify companies that were well-established in the Asian market. The objective was to track the key players’ business goals, winning strategies, and growth potential. A deep dive into each of the shortlisted market leaders was performed by Fact.MR to trace the following:

  • Organization and distribution framework
  • Factors driving organizational synergies
  • Key strengths and weaknesses
  • Investment plans
  • Futuristic goals and strategies

Results

 By using profitable insights on the organic juice market provided by Fact.MR, the client was able to develop a high?level marketing strategy for enhancing their foothold in APAC. Fact.MR helped the client map competition intensity in the three major countries assessed along with prime opportunities for a better return on their investment.