Sub-Saharan Product Penetration Strategy for a Tier 1 Pharmaceutical Company Known for its Diabetes Medicines


A leading pharmaceutical company known for its diabetes drugs engaged Fact.MR to help them penetrate certain countries in the Sub-Saharan region. The client discovered that the accessibility of certain diabetes drugs was lower in this region as compared to other geographic locations with similar demand patterns. The client sought Fact.MR’s expertise to track regional demand patterns and chalk out a budgeting plan.


With an aim to analyze diabetes drug demand and drug delivery methods in the Sub-Saharan region, expert consultants at Fact.MR started collecting all essential data from key stakeholders and pharmaceutical companies. A series of interviews were conducted to gain actionable insights apropos of drug availability and its demand-supply scenario in certain Sub-Saharan countries. Moreover, data from government health departments and pharmaceutical companies was collated. Fact.MR devised an effective strategy to gauge regional insights pertaining to demand patterns of various diabetes medicines available in specific markets.      


A comprehensive set of findings and recommendations was shared with the client, in response to which the client developed a tracking tool to analyze the delivery and accessibility of diabetes medicines in the Sub-Saharan region. On the basis of the data collated, Fact.MR helped the client build a robust budgeting and benchmarking plan.