Healthcare

Market Positioning and Differentiation Opportunities for a Leading Branded Generics Manufacturer in Emerging Markets

Challenges

 A leading manufacturer of branded generics trusted Fact.MR’s expertise to provide accurate and actionable market intelligence to help them best position their products in select emerging markets. The client also wanted insights and opinions on similar medicines that might have penetrated the target region recently, pre-empt challenges, and define key success factors.

Solution

Fact.MR conduced a comprehensive market assessment to help the client define their launch strategy and operational priorities. Several in-depth interviews with market stakeholders and regional and distribution channel experts were conducted to understand and measure the market needs for branded generics in the target regions. Fact.MR also held focused group discussions with partners involved in the prescription and disbursement of branded generics to understand consumer attitude towards these drugs.

Results

FactMR’s comprehensive market insights helped the client strengthen their brand value proposition and differentiate their product portfolio from that of the competition, paving the way for product positioning and subsequent growth plans with the appropriate marketing mix.