Healthcare

Evaluating a Prime Investment Opportunity for a Manufacturer of Animal Health Products

Challenges

 The client was on the lookout for business expansion possibilities in Japan. The company approached Fact.MR to outline an extensive study of the local animal healthcare market, including market impediments/bottlenecks and forthcoming trends that may influence key market dynamics.

Solution

 A robust approach was devised to procure relevant market data pertinent to the targeted realm. The objective was to offer the client an unbiased view of the market in Japan, which would further aid in affluent business expansion. An in-depth study of the market was conducted via rigorous secondary research and 50+ interviews, which helped further understand the market landscape and evaluate the growth potential.

Results

 Based on the insights provided by Fact.MR, the client was able to identify the prominent end-use categories that would record substantial demand for their products. Subsequently, the company formulated a robust strategy to attain a successful position in the Japanese market.