Retail & Consumer Goods
Consumer Purchase Response Study in an Online Community
The client, a leading discount retailer wanted to assess consumer sentiments with regards to the brand, marketing campaigns, store placements, operations and other major factors associated with the retailer.
With comprehensive primary and secondary research, Fact.MR took a more personalized route to infer actionable insights. Apart from building an online community for the client’s target customer base, Fact.MR also ran a host of surveys among consumers for data collection to provide intelligent insights about the consumers.
The germane insights provided by Fact.MR helped the client in analyzing consumer satisfaction as the function of dynamic market variables. The solution also helped the client monitor their operations for better marketing results. Key insights about the brand further helped strengthen their market position.