Retail & Consumer Goods

Deciphering Segmental Analysis for Prosperous Establishment of a Consumer Packaged Goods (CPG) CompanyDeciphering Segmental Analysis for Prosperous Establishment of a Consumer Packaged Goods (CPG) Company

Challenges

 A leading market player dealing with CPG goods for masculine elegance reached out to Fact.MR to evaluate the ‘gestalt’ of their primary consumer demographics in India. Well-versed with the foundational idea of consumer temperaments, usage patterns, and characteristics, the company wished to have a transparent idea of masculine values and psychographics in India, which could further drive their expansion possibilities in this region.

Solution

A detailed and comprehensive study was conducted in India in a bid to evaluate factors underlying consumer behavior. The process encompassed an unbiased study to understand the personality traits of men in India. In addition, a culture study was conducted based on the daily routine of men in India, by capturing the most remunerative segments for the client to focus on.

Results

 The insights provided by Fact.MR provided the client with an unmatched understanding of different market segments. Fact.MR decoded the essence of each lucrative segment and the kind of tone to which the concerned audience would be responsive, thus driving prosperity of the client’s marketing strategies.