Retail & Consumer Goods

Effective Brand Tracking Strategy for a New Consumer Goods Manufacturer


A start-up manufacturing hand and power tools wanted to track brand awareness and measure consumer attitudes and sentiments pertaining to a tool it had recently rolled out in the market. The client also wanted Fact.MR to evaluate how the brand performed when up against competitors to identify threats and opportunities.


As a part of the research, Fact.MR devised a comprehensive questionnaire, which was then sent out to key end users. Various brand questions including names and logos were used in the research.


The research revealed several areas for improving brand awareness. According to the insights by Fact.MR, the client identified ‘perception gaps’ in terms of brand awareness. Using the data provided, the client was able to identify the effectiveness of its marketing plan and do away with strategies not working in their favor. Key recommendations to the client included ways to eliminate awareness gaps and increase their brand equity.