Automotive

Helping a Leading Automaker Launch Next Generation Automotive Technology Products in the Global Market

Challenges

The client, one of the largest automakers in the world with a revenue of over $250 billion needed expert market insights to expand their range of telematics products. Fact.MR helped the auto giant by analyzing the various developments in automotive technology and offering actionable insights important for new product development.

Solution

Understanding the expansiveness of the opportunity, Fact.MR identified key stakeholders, developed communications plans, and analyzed readiness of marketing, dealers, and call centers. Other market dynamics including emergence of electric and hybrid vehicles, declining fuel prices, and other disruptive trends were evaluated. Fact.MR also adopted several primary and secondary techniques to validate other macroeconomic factors such as increasing safety and security regulations and market penetration of mobile phones.

Results

Key recommendations and insights provided by Fact.MR helped the client devise a sustainable and successful product launch strategy encompassing product management, product design, operations planning, and testing.