ICT

Rebranding of a ITES Start-up Through Comprehensive Vendor Insights

Challenges

A start-up, well past launching several successful IT-related services in the market, was now looking to rebrand itself, extend its leadership, and position the company as a leader in niche IT solutions for continued and sustainable growth of the company. 

Solution

The client engaged Fact.MR to help them strategize on various growth prospects that would help the company evolve in future. With an exhaustive business and leadership profiling, product and services analysis, and overall infrastructure analysis, Fact.MR gained credible vendor insights to build strategies around brand innovation, mergers and partnerships, and overall company performance-leading to a more mature brand promise, aligned with delivering the best to customers. 

Results

Fact.MR delivered a comprehensive set of recommendations uniquely fitting the needs of the client, thereby positioning sales enablement leadership to move towards an approach resonating with the distinctive model of the company. The client was able to work on their final rebranding strategies that the company rolled out in the market in the following financial year.