High Strength Premixes Market

High Strength Premixes Market Outlook (2023-2033)

The global high strength premixes market stands at a value of US$ 36.2 billion by 2023 and is forecasted to transcend a sales revenue of US$ 53.5 billion by the end of 2033. Over the course of the next ten years, worldwide sales of high strength premixes are estimated to increase at 4% CAGR.

Health consciousness among the general population has increased exponentially in the past few years and this has resulted in rising consumption of low-alcohol beverages, which is anticipated to subsequently promulgate high strength premix demand across the forecast period. The rising availability of spirit-infused beers, fruit-flavoured beers, cocktail cans, and RTD (ready-to-drink) low-alcohol content beverages is also a prime factor that favours market development in the future.

Growing demand for alcoholic high strength premixes with healthy ingredients, increasing investments in research and development of novel high strength premixes, affordable pricing, and high demand from the younger population are some other prospects that are expected to drive high strength premix shipments over the next ten years.

On the contrary, varying religious beliefs and heavy taxation on high strength premixes in certain regions or countries are expected to inhibit market development in the future. Stringent mandates regarding advertisement and sales of alcoholic beverages are also expected to hinder market potential. The rising number of anti-alcohol campaigns led by non-profits could also potentially impede sales of high strength premixes.

China is anticipated to emerge as a highly rewarding market for high strength premix providers over the coming years owing to high alcohol consumption in the country. The country is expected to account for nearly 40% of all high strength premix sales in the Asia Pacific region by the end of the forecast period. The rising availability of new high strength premixes in retail and non-retail sales channels is expected to boost high strength premix shipments in the country through 2033.

Meanwhile, Europe and North America cumulatively account for a lion’s share of the global market in terms of revenue and volume.

Report Attributes	Details
High Strength Premixes Market Size (2023)	US$ 36.2 Billion
Projected Market Value (2033F)	US$ 53.5 Billion
Global Market Growth Rate (2023-2033)	4% CAGR
China Market Share (2033)	~40%
United States Market Growth Rate (2023-2033)	5% CAGR
Key Companies Profiled	Suntory Holdings Ltd. Castel Groupe Shanghai Bacchus Anheuser-Busch InBev NV Mark Anthony Brands Ltd. Halewood International Ltd. Brown-Forman Corp Asahi Group Holdings Ltd. Pernod Ricard Groupe Takara Holdings Inc. Diageo Plc Oenon Holdings Inc. Kirin Holdings Co Ltd. Bacardi & Co Ltd. Liquor Co Ltd. Phusion Projects LLC

What is the Outlook for the Asia Pacific Market for High Strength Premixes?

“Demand for High Strength Premixes in APAC to Rise at Fastest Rate”

Changing consumer preferences, rising alcohol consumption, evolving retail infrastructure, presence of local beverage manufacturers, rising disposable income, and changing lifestyle habits are some of the major factors that are projected to govern high strength premix sales in the Asia Pacific region over the next ten years. The demand charge of growth in this region is anticipated to be led by developing economies such as China, India, Japan, and Korea.

More valuable insights about Asia Pacific along with other major and minor regions have been discussed extensively in this revised high strength premixes industry survey by Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

Which Determinants are Shaping High Strength Premix Demand in the U.S.?

“Presence of Key Beverage Manufacturers & High Alcohol Abuse”

Demand for high strength premixes is expected to rise at a 5% CAGR in the United States across the forecast period owing to the high availability of different types of high strength premixes and the high incidence of alcohol abuse. The government and other regulatory bodies are implementing new norms to reduce alcohol abuse, and this is expected to boost consumption of high strength premixes in the country through 2033.

Rising demand for low-alcohol content beverages, high disposable income, increasing awareness about the ill effects of alcohol consumption, and changing consumer preferences are other factors that could potentially drive high strength premix shipments in the country across the forecast period.

Could Japan & Korea Be Lucrative Markets for High Strength Premix Producers?

“Good Presence of Domestic Brands in Korea & Japan”

The market for high strength premixes in Japan and Korea is governed by local brands that provide a local taste that the consumers are acquainted with and hence, makes it highly lucrative for these domestic brands.

In recent years, as globalization has picked up pace consumer preferences are changing and lifestyles have also changed resulting in a growing demand for high strength premixes and other ready-to-drink beverages in Asian countries such as Japan and Korea. The aforementioned factor is anticipated to create an opportune market scenario for high strength premix manufacturers in Japan and Korea.

Global high strength premix brands are expected to expand their product portfolio in the aforementioned countries to increase their market share in the APAC region across the forecast period.

Why Could Investing in Europe Be a Smart Move for High Strength Premix Suppliers?

“Changing Consumer Habits & Rising Consumption of Low-alcohol Beverages”

Consumption of low-alcohol-content beverages has been increasing in the European region in recent years and this is expected to be a primary prospect driving demand in this region.

Incentives on the purchase of alcoholic high strength premixes, changing consumer lifestyles, increasing disposable income, and growing consumption of low-alcohol drinks among the younger population are some of the key factors that are slated to propel high strength premix sales in the majority of European countries such as Germany, France, Italy, and the United Kingdom which are the prime markets in this region.

Category-wise Insights

Which Type of High Strength Premix is Most Popular?

“Malt-based High Strength Premixes to Witness High Demand”

Based on product, the market for high strength premixes is segmented into spirit-based RTD high strength premixes, wine-based RTD high strength premixes, malt-based RTD high strength premixes, and others.

Rising demand for malt beverages in the younger population is a prim factor that is anticipated to promulgate sales of malt-based RTD high strength premixes in the future. Malt-based high strength premixes currently lead the market growth and are expected to maintain a similar dominant stance across the forecast period as well.

The growing availability of malt-based RTD (ready-to-drink) premixes across the world and the launch of new malt-based premixes by various brands are other factors that are expected to favor growth in this segment over the coming years.

Where Will Sales of High Strength Premixes Be the Highest?

“Specialty Stores Account for Majority of High Strength Premix Sales”

Based on sales channel, the market is segmented into specialty stores, modern trade, duty-free stores, online stores, and other sales channels.

In 2022, specialty stores accounted for more than 50% of the global high strength premix demand, and this trend is expected to be rife across the forecast period as well. Targeted marketing strategies and the presence of advanced storage infrastructure in specialty stores are prime factors that favor sales through this channel.

Moreover, the growing preference of brands to sell their products through specialty stores is also expected to factor into the demand in specialty stores over the coming years.

Competitive Landscape:

Key high strength premix manufacturers are focusing on the launch of new products to increase their sales potential and drive revenue generation capacity.

• In October 2022, Moon Dog Brewing a Melbourne-based beverage provider announced the launch of its new ready-to-drink premix range by the name of Razzler. The new beverages are low in calories, sugar, and carbs and come in a variety of fruity flavors
• In April 2022, Bacardi, one of the world’s largest family-owned spirits companies announced the launch of its new at-home premixed cocktail range named Tails Cocktails. The new range of cocktails is available in supermarkets and liquor stores in the UK, Germany, Netherlands, Ireland, Australia, Belgium, and Austria.

High strength premix companies are also collaborating and partnering to create novel products that could help them enhance and expand their market presence.

• In June 2022, Coca-Cola Co., an American beverage company announced that it was partnering with Brown-Forman Corp., the maker of the famous Jack Daniels whiskey to sell premixed cocktails. The premixed beverage will be launched in late 2022 in Mexico.

Key Segments of High Strength Premixes Industry Research

• By Product :

  • Spirit-based RTD 
  • Wine-based RTD 
  • Malt-based RTD 
  • Others

• By Sales Channel :

  • Specialty Stores
  • Modern Trade
  • Duty-free Stores
  • Online Stores
  • Other Sales Channels

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA