Background Music Market

Background Music Market Outlook (2023 to 2033)

The global background music market is estimated at US$ 782.62 million in 2023 and is predicted to expand at a CAGR of 6.4% and reach a value of US$ 1.45 billion by the end of 2033.

Rising demand and easy availability of affordable music subscription services are estimated to majorly contribute to market growth. In addition, various retail stores are adopting background music at a significant rate to attract consumers’ attention, which is also projected to widen the horizon for key players.

• Demand for ambient & minimalist background music is projected to advance at a CAGR of 5.6% and reach a value of US$ 513.7 million by the end of 2033.
• Revenue from background music in cafes & restaurants is set to register a CAGR of 6.6% and reach US$ 918.3 million by 2033.
• The United Kingdom market is projected to expand at a CAGR of 5.2% and reach US$ 71.31 million by 2033.

Background music is gaining popularity around the world. It’s a musical performance in which listeners primarily concentrate on character, content, and volume level instead of music. These aspects are intentionally chosen to impact emotional and behavioral responses in humans, including concentration, distraction, and relaxation. Generally, background music is played in fitting rooms, malls, cafes, etc.

The global market is primarily driven due to the growing demand for background music because of its economical subscription services. Moreover, the availability of numerous types of online music is also predicted to contribute to market growth. The music service producers are providing royalty-free background music that is further helping to enhance the scope of respective music. Retail stores, malls, and other spaces are leveraging these services to offer soothing shopping environments to their consumers that are further predicted to contribute to growth opportunities.

There are a few restraints that are limiting opportunities for providers of background music. A noteworthy growth in digital music is predicted to increase concerns for suppliers of background music around the world. An increased number of consumers are adopting digital music services and cloud music streaming, which are hindering market growth opportunities. Background music is not soothing every time, sometimes it can create unnecessary noise pollution and distractions that are estimated to negatively impact its demand.

The report by Fact.MR, a market research and competitive intelligence provider, on the background music market, provides a detailed analysis of numerous market aspects. This recently published research report gives detailed analytic insight into numerous aspects of the industry.

Report Attributes	Details
Background Music Market Size (2023)	US$ 782.62 Million
Predicted Market Value (2033)	US$ 1.45 Billion
Global Market Growth Rate (2023 to 2033)	6.4% CAGR
China Market Value (2033)	US$ 477.35 Million
United Kingdom Market Growth Rate (2023 to 2033)	5.2% CAGR
Ambient & Minimalist Segment Value (2033)	US$ 382.75 Million
Japan Market Value (2033)	US$ 59.67 Million
Key Companies Profiled	BrandTrack Kasimu Qsic Pty Ltd. Cloud Cover Music Easy on Hold Open Ear Music Jukeboxy Mood Media NSM Music Ltd. Sunflower Music Company Xenox Music Media SoundMachine Soundtrack Your Brand Express Melody Heartbeats International Almotech CSI Music Service Almotech Touch Tunes Custom Channels USEN Holding Corporation Inc. StorePlay

Which Key Trends are Contributing to the Widening Market for Background Music?

“Sensory Market Generating Opportunities for Stakeholders”

Brands are concentrating on offering consumers profound experiences with intensified competition in the retail sector. Sensory marketing is one of the prominent techniques that is adopted to stimulate the senses of consumers to create a distinct experience.

Background music is predicted to be a significant part of sensory marketing that is leveraged to create an uplifting and unique consumer experience and increase sales. In addition, the rising importance of consumer experiences across different industries is also predicted to have an impact on sales of background music.

“Hospitality Industry Stimulating Background Music Demand”

In the hospitality industry, background music plays a significant role while offering a medium to draw the attention of consumers. Various online platforms are ensuring convenience to ordering food of their choice while staying at home, which is leading to a reduction in the count of consumers that are visiting restaurants.

Restaurants are providing comprehensive menus, superior services, in-house entertainment, and various other value-added services. Background music systems, including fine-tuning playlists, etc., are playing a significant role in adding value to the customer experience in cafes & restaurants.

“Rising Trend of Sonic Branding Increasing Popularity of Background Music”

The trend of sonic branding is predicted to take the market to new heights. The addition of characteristic sounds is predicted to double the profit share while establishing a connection with respective listeners. According to Made Music Studio show, consumers are expected to opt more for brands in case they can relate to a recognizable tune or music.

The majority of hotels are incorporating background music to create a pleasant ambience to increase their brand identity. The selection of appropriate music is very important in luxury hotels.

Which Factor is Predicted to Impede Demand Growth for Background Music?

“Unauthorized Replication and Music Piracy”

Demand for background music is increasing due to many factors but unauthorized replication of music is predicted to adversely impact its demand. In addition, the distribution of various sound recordings as music piracy is also restraining market expansion opportunities.

Which Strategy is Being Adopted by Start-ups in This Highly Competitive Market?

“Offering Background Music at Economical Prices with Easy Subscription Process”

Start-ups are estimated to increase their spending capacity to offer background music according to the requirements of the end users. The availability of background music to consumers at economical prices and an easy subscription process is estimated to open up opportunities for startups over the coming 10 years. The budget-friendly cost of background music is also predicted to decrease the incidences of music piracy thus, contributing to increased profit share.

Country-wise Insights

What Makes the United States a Significant Market for Background Music Providers?

“Increased Expenditure in Commercial Businesses”

The United States market is forecasted to advance at a CAGR of 5.8% and reach a valuation of US$ 382.75 million by 2033-end. Increased investments in commercial businesses, including cafes & restaurants, shopping malls, clubs, and gift shops are predicted to increase the adoption of background music systems in the United States. The presence of prominent service providers is also contributing to market growth.

Why is Japan a Market Worth Investing in for Market Players?

“Usage of Background Music to Influence Customers to Shop More”

Sales of background music in Japan are anticipated to register a CAGR of 3.9% and reach a valuation of US$ 59.67 million by 2033. Malls are adopting music to improve consumer engagement to create an aura that will influence them to purchase products from respective stores.

Will the Market for Background Music Expand in South Korea?

“Rising Traction of Background Music for Advertisement Purposes”

Sales of background music in South Korea are predicted to expand at a CAGR of 4.4% and reach US$ 42.20 million by the end of 2033. Background music in South Korea is widely used in different areas, including cafes & restaurants, malls, for advertisements, etc.

• In December 2021, Emerald Insight published a research report that explored how variations in pitch levels of background music used in audiovisual commercials impact the judgments of consumers about the competency of advertised brands. It also discovered for which age groups these changes in advertisement backgrounds are more influential.

Category-wise Insights

Which End User is Forecasted to Generate Significant Revenue?

“Background Music Playing Pivotal Role in Creating Relaxing Atmosphere at Cafes & Restaurants”

Demand for background music in cafes & restaurants is forecasted to register a CAGR of 6.6% and reach a valuation of US$ 918.3 million by 2033-end. Cafes & restaurants are prominent end users of background music in the leisure & hospitality sector. Restaurants play background music to create a relaxing and calm atmosphere for consumers to dine in. It also helps to create an unwinding and relaxed atmosphere while enjoying meals.

Key Market Players

Key providers of background music are increasing their expenditure on maintaining product quality and matching product standards. Strengthening supply chain systems and innovations are some other key areas on which they are working.

The landscape of background music is predicted to remain consolidated due to the presence of various prominent suppliers of products that are concentrating to expand their presence through mergers and acquisitions. These initiatives are predicted to provide additional resources, including an extensive music database and copyright management capabilities.

For instance :

• Vector Capital acquired Mood India in January 2021. The latter is a prominent in-store media solution organization that is dedicated to elevating consumer experiences. This acquisition is aimed at three areas, including product offering with innovations, increasing investments in the global delivery capabilities and technology platform of the company, and strengthening client and channel relationships.

Key players profiled in the market research report include BrandTrack, Soundtrack Your Brand, Media, Kasimu, Almotech, Qsic Pty Ltd., Cloud Cover Music, Open Ear Music, Jukeboxy, NSM Music Ltd., Sunflower Music Company, Easy on Hold, Xenox Music Media, SoundMachine, Express Melody, Heartbeats International, Almotech, CSI Music Service, Touch Tunes, Custom Channels, USEN Holding Corporation Inc., and StorePlay.

Segmentation of Background Music Industry Research

• By Type/Genre :

  • Ambient & Minimalist
  • Ethnic & Tribal
  • Classical Music
  • Alternative & Classic Rock
  • Underground/Hip-Hop
  • Dramatic Music
  • Comedic Music
  • Acoustic Guitar & Strings
  • Electronic Beats
  • Mindfulness Music
  • Binaural Beats

• By End Use :

  • Offline Users
    • Cafes & Restaurants
    • Shopping Malls
    • Gyms
    • Entertainment Places (Theatres, Clubs, Bars)
    • Retail Stores
    • Public Infrastructure
    • Commercial Buildings
    • Spas
    • Elevators
  • Content Creators
  • Website Developers

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa