Personal Exercise Mats Market

Personal Exercise Mats Market Outlook (2023 to 2033)

Fact.MR, in its latest research report, reveals that worldwide demand for personal exercise mats at 6.5% CAGR from 2018 to 2022, reaching a US$ 2.26 billion valuation in 2022. The global personal exercise mats market is forecasted to exhibit 7.1% CAGR and reach US$ 5.81 billion by the end of 2033.

The market for personal exercise mats is predicted to expand rapidly primarily due to increasing expenditure on lifestyle and healthcare products and rising disposable income of people around the world. In addition, increasing awareness of the benefits related to exercising is also boosting the demand for personal exercise equipment that allows comfortable practice. Moreover, increasing discretionary money is also estimated to result in rising purchases of sports apparel over the coming years.

• Demand for personal exercise mats in South Korea is predicted to register 5% CAGR and reach a market valuation of US$ 177.99 million by 2033.
• Sales of personal exercise mats in Japan are forecasted to rise at a CAGR of 8.4% and reach US$ 389.65 million by the end of 2033.
• Sales of personal exercise mats through direct-to-consumer online channels are predicted to expand at a CAGR of 7.3% and reach US$ 2.5 billion by 2033.

There has been a noteworthy increase in awareness among several people about health, which has led to increased engagement in different exercises. Working professionals owing to increased work stress and changing lifestyles are inclining more toward adopting exercises in their daily routine. It results in increased demand for personal exercise mats. The introduction of personal exercise mats with vibrant colors and improved comfort is also predicted to boost their sales over the coming decade.

Personal exercise mats are designed to prevent the feet and hands from slipping at the time of performing asanas. Meditation yoga and hatha yoga were conventionally practiced on bare ground. Rugs made of tiger or deer leather were used during meditation. Various modern exercises or sports products are produced from rubber, plastic, and occasionally other materials. The availability of personal exercise mats is one of the popular pervasive representations of the commercialization of exercise.

More consumers around the world are purchasing personal exercise mats based on guidelines provided by respective trainers. After the epidemic, many people are becoming aware of living healthy lifestyles, which is also stimulating the demand for personal exercise mats around the world.

Report Attributes	Details
Personal Exercise Mats Market Size (2023)	US$ 2.42 Billion
Predicted Market Value (2033)	US$ 4.81 Billion
Global Market Growth Rate (2023 to 2033)	7.1% CAGR
China Market Growth Rate (2023 to 2033)	7.7% CAGR
United States Market Growth Rate (2023 to 2033)	6.5% CAGR
United Kingdom Market Value (2033)	US$ 235.71 Million
Yoga Mats Segment Growth Rate (2023 to 2033)	6.6% CAGR
Key Companies Profiled	ProsourceFit Airex A.G. Excel International EuProMed S.R.O. SPRI Products Inc. Baya Under Armor Inc. Nivia Sports Cosco (India) Ltd. Everlast Worldwide Inc. Dollamur Ltd. Jade Yoga Equilibrium DFS Kurma Grip Uwin Ecoyoga Ltd. Shenzen Haifuxing Technology Co. Ltd. Yoga Design Labs Steilelibero Ltd.

Why is Demand for Personal Exercise Mats Growing Rapidly Globally?

“Increasing Number of Health Clubs Bolstering Use of Personal Exercise Mats”

Health clubs are facilities that house various equipment for physical exercise, general workouts, and muscular strengthening. In business terms, these clubs are corporations that offer consumers access to a healthy regulated environment along with health and fitness services.

• The global fitness industry was valued at US$ 94.1 billion in 2019, as per the data provided by the International Health, Racquet & Sportsclub Association Global Report. The health clubs are predicted to reach 230 million members strength by 2030.

Rising number of health-conscious people is predicted to increase health clubs as well as fitness services and thus leading to the growing demand for personal exercise mats.

“Celebrity Endorsements Giving Tailwinds to Sales of Personal Exercise Mats”

The often arduous and mundane nature of fitness regimes is stimulating large-scale celebrity endorsements of various exercises that include stretching, aerobics, and yoga across numerous regions. This trend in fitness marketing is swiftly attracting the millennial population.

Some prominent celebrity figures, including actresses, sportspersons, actors, and singers are dependent on social media platforms for live streaming of their sessions or sharing pre-recorded videos on Instagram, Facebook, etc., platforms. Consequently, many end users are using a lot of their time in maintaining their fitness and thus the demand for personal exercise mats is also increasing.

Which Aspects are Restraining the Sales Growth of Personal Exercise Mats?

“Volatility in Raw Material Prices Restraining Market Growth Prospects”

There are widespread uncertainties related to plastic that is leading to constant fluctuations in the cost of personal exercise mats. As plastics, including polyvinyl chloride, etc., are used as one of the key raw materials for manufacturing personal exercise mats. Fluctuations in the price of raw materials are predicted to impact the final cost of the end product.

Increasing cost of raw materials required for the production of personal exercise mats is expected to make it difficult to outsource them, thus creating bottlenecks in the production process.

What is a Key Strategy Adopted by New Entrants to Gain Profits in This Market?

“Manufacturing Personal Exercise Mats from Non-toxic Materials”

In line with increasing consumer preferences for various greener products, start-ups are anticipated to invest in respective R&D activities. They are concentrating on the production of personal exercise mats with non-toxic materials, which is predicted to produce sustainable products and this is anticipated to fuel market growth.

The manufacturing of personal exercise mats with the use of recyclable products to ensure maximum comfort and stability is generating lucrative opportunities for new entrants.

Country-wise Insights

How Lucrative is the United States Market for Personal Exercise Mat Manufacturers?

“Rising Cases of Obesity Leading to Increased Inclination of Americans towards Yoga”

The United States market is forecasted to register a CAGR of 6.5% and reach a value of US$ 1.26 billion by the end of 2033. The rising cases of obesity along with the increasing popularity of yoga are projected to contribute to the rising demand for personal exercise mats.

• As per a collaborative study that was conducted by the University of Harvard and Columbia, more than half of the United States population would be obese by 2050, if the present trend continues. These factors are projected to contribute to the rising sales of personal exercise mats for yoga and other workout activities over the coming decade.

What is Proliferating the Demand for Personal Exercise Mats in the United Kingdom?

“Growing Consumer Spending on Healthcare & Fitness Products”

The United Kingdom market is predicted to expand at a CAGR of 5.9% and reach a value of US$ 235.71 million by the end of the forecast period.

Growing demand for personal exercise mats in the United Kingdom is attributed to the rising consumer expenditure on health and fitness products. In addition, increasing awareness about healthy living is also having a positive impact on the growth of the personal exercise mats market.

Yoga and other forms of physical exercise are gaining popularity among various age groups in the United Kingdom, which is propelling sales of PE (polyethylene) exercise mats.

What is the Market Scenario for Personal Exercise Mats in Japan?

“Increasing Adoption of Yoga by Several People in Japan”

Sales of personal exercise mats in Japan are anticipated to advance at a CAGR of 8.4% and reach US$ 389.65 million by the end of 2033.

Increasing involvement of Japanese people in yoga is predicted to boost the demand for personal exercise mats. Studies concluded that in the past 5 years, the growth rate of yoga was about 410% in Japan.

Category-wise Insights

Which Type of Exercise Mat is Projected to Account for Significant Revenue Generation?

“Rising Popularity of Yoga as Art Form and Exercise Propelling Sales of Yoga Mats”

Demand for yoga mats is predicted to increase at a CAGR of 6.6% and reach US$ 2.23 billion by the end of 2033. The increasing popularity of yoga as an art form and exercise is broadening its demand. People, in recent years, have been becoming aware of the benefits of performing yoga regularly, which is further increasing the demand for personal exercise mats.

Which Sales Channel is Turning Out to Be a Gold Mine for Market Players?

“Growing Internet Connectivity and Technological Developments Driving Penetration of Direct-to-Consumer Sales Channels”

Suppliers of personal exercise mats are opting for direct-to-consumer sales channels to deliver products. Sales of personal exercise mats through this channel are projected to register a CAGR of 7.3% and reach a valuation of US$ 2.54 billion by the end of the forecast period. The direct-to-consumer channel is used to supply industry products to respective clients without any involvement of physical stores.

Increased internet connectivity and technological developments are leading to the adoption of online distribution channels. Businesses can connect with potential clients by offering access to their products irrespective of physical boundaries.

According to Fact.MR, a provider of market research and competitive intelligence, about 50% of personal exercise mats are sold through online channels.

Competition Scenario

New developments, ensuring product quality, maintaining product standards, strengthening supply chain management systems, etc., are some of the strategies adopted by market players to increase their profit share.

Suppliers of personal exercise mats are concentrating on strategic acquisitions, product launches, collaborations, etc., to expand their footprints globally.

For instance :

• In December 2020, Jade Yoga introduced a wide variety of yoga mats that were a part of the company’s Christmas Holiday offers. Numerous products were included in this launch.
• In June 2020, Airex A.G. introduced its exercise mat known as Yoga Calyana Pro Personal. It offers a new underside structure and comes in trendy lemon color. It ensures optimum grip and heightened safety.

Key companies in the personal exercise mats market include ProsourceFit, Airex A.G., Excel International, EuProMed S.R.O., SPRI Products Inc., Baya, Under Armor Inc., Nivia Sports, Cosco (India) Ltd., Everlast Worldwide Inc., Dollamur Ltd., Jade Yoga, Equilibrium DFS, Kurma Grip, Uwin, Ecoyoga Ltd., Shenzen Haifuxing Technology Co. Ltd., Yoga Design Labs, and Steilelibero Ltd.

Segmentation of Personal Exercise Mats Industry Research

• By Mat Type :

  • Yoga
  • Pilates
  • Fitness

• By Material :

  • PE (Polyethylene)
  • PVC (Polyvinyl Chloride)
  • Rubber
  • TPE (Thermoplastic Elastomers)

• By Sales Channel :

  • Modern Trade Channels
  • Specialty Stores
  • Direct-to-Consumer (DTC)
  • DTC Institutional
  • Sports Variety Stores
  • Sports Retail Chains
  • Third-party Online

• By Buyer Type :

  • Individual
  • Institutional

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa