Surging awareness on general health and fitness has been one of the primary demand stimulants for sports goods and equipment. Constant improvements in the materials employed for the manufacturing of sports goods and equipment have been enabling enhancements in product performance, in turn, boosting the rate of adoption. Advancements in sensor technologies coattail consumer demand for sports equipment that translate relevant intelligence into performance.

Sensor technology has forayed into multiple categories of sports goods and equipment, including swimming goggles, fishing rods, golf clubs, and tennis rackets. From measuring motions to recording detailed biometric data, sensors have enabled sports goods and equipment manufacturers in determining the possible challenges entailed in swings, casts, or strokes performed by athletes. Manufacturers of sports goods and equipment are pumping in huge investments into R&D programs for improving the quality of sports equipment, with carbon fiber gaining traction as an effective and lucrative material.

Fact.MR imparts in-depth insights on top industry trends, product developments, and supply chain movements to enable clients in making fact-based decisions. Investment prospects in the sports goods and equipment industry are dispersed around the entire supply chain, which includes product manufacturing and retail, as well as talent management, advertising, and training.

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