Fluff Pulp Market

Fluff Pulp Market Analysis, By Source (Loblolly Pine, Slash Pine), By Pulp Grade (Untreated, Treated), By Application (Absorbent Core Products, Feminine Hygiene Products) - Global Market Insights 2022 to 2032

Analysis of Fluff Pulp market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Fluff Pulp Market Outlook (2022-2032)

The global fluff pulp market is estimated at US$ 8.8 billion in 2022, with global fluff pulp sales forecasted to cross US$ 16.7 billion by 2032, increasing at a CAGR of 6.4% during 2022-2032.

Report Attributes


Fluff Pulp Market Size (2021A)

US$ 8.4 Bn

Estimated Market Value (2022E)

US$ 8.8 Bn

Forecast Market Value (2032F)

US$ 16.7 Bn

Global Market Growth Rate (2022-2032)

6.4% CAGR

Asia Pacific Market Share (2021)


Asia Pacific Growth Rate (2022-2032)


China Growth Rate (2022-2032)


Market Share of Top 5 Companies


Key Companies Profiled

  • UPM
  • Celulosa Arauco y Constitucion SA
  • Daio Paper
  • Domtar
  • GP Cellulose
  • International Paper
  • Klabin SA
  • OASN Ltd.
  • Rayonier Advanced Materials Inc.,
  • Resolute Forest Products Inc.,
  • Suzano SA
  • WestRock Company.
  • Stora Enso

Fluff pulp sales are anticipated to account for nearly 10% of the global pulp market by 2032. Consumption of fluff pulp at the global level stood at around 7,730 kilotons in 2021, accounting for 13% of total pulp consumption and in terms of volume.

Fluff pulp application in the production of absorbent core products such as baby diapers, adult diapers, and feminine hygiene products has increased over the past decade, and these same application are projected to drive fluff pulp demand over the forecast period as well. Projections are that, rise in awareness towards the use of sanitary napkins and other feminine hygiene products is poised to drive global market value at a CAGR of around 6.4% over the decade.

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Fluff Pulp Consumption Analysis (2017-2021) Vs. Market Forecast Outlook (2022-2032)

As per latest market analysis by Fact.MR, a market research and competitive intelligence provider, market value for fluff pulp over the past half-decade decreased at a CAGR of around -6.3%. Consumption in 2021 stood at around 7,730 kilotons. Fluff pulp use in the production of absorbent core products accounted for the highest share, which is mainly attributed to excellent properties of fluff pulp material, such as high absorption capacity.

In addition, over the past decade, there has been a rise in the income levels of people, thus encouraging them to spend more on hygiene products, especially in Asia Pacific and MEA. Consumption of fluff in these regions is projected to see significant growth, which can be attributed to rise in awareness regarding the importance of feminine hygiene.

Demand of fluff pulp for baby diapers is poised to drive overall sales. Furthermore, consumption of fluff pulp for hygiene products such as absorbent core products over the period of 2022-2032 is poised to increase at a CAGR of 6.5%.

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Which are the Predicted Demand Drivers for Fluff Pulp for the Coming Years?

“Rising Awareness about Female Hygiene Products across Developing Regions Mainly Driving Fluff Pulp Usage”

Fluff pulp is an absorbent material derived from pine or spruce trees, and has been best used for its application in diapers and female hygiene products. Since the past half-decade, awareness towards female hygiene has gained significant traction, and thus, has been identified as a major driver for growth in demand for fluff pulp.

Additionally, governments in regions such as Africa and South East Asia are carrying out measures to increase the usage of hygiene products among the female population. For instance, in 2019, the government of South Africa announced dropping of around 15% of VAT on sanitary pads. This has provided an uptick to the growth in demand for these product, thus boosting the sales of fluff pulp.

Demand for fluff pulp to be used in the production of diapers has also seen significant rise in consumption, thus providing a positive outlook to producers.

Fluff Pulp Market forecast analysis by Fact.MR

Country-Wise Analysis

Why is Asia Pacific a High-Growth Market for Fluff Pulp Consumption?

“Increasing Female & Middle Class Population in Asia Pacific Driving Market Expansion”

Asia Pacific has been projected to provide high absolute dollar opportunity on the sales of fluff pulp. This can mainly be attributed to sizeable increase in the population of young girls who experience monthly menstrual cycles.

On the other hand, over the past decade, there has been an increase in disposable income among the middle-income-level groups, thus driving demand of fluff pulp for sanitary napkins and use of fluff pulp in diapers. Since fluff pulp is ideal for the manufacturing of absorbent core products, its consumption has increased multi-fold.

The Asia Pacific region lacks resources such as pine trees that are essential for the production of fluff pulp; hence, majority of it is imported from countries such as the U.S., Canada, and Sweden. As such, FMCG giants such as P&G, Kimberly Clark, and Kao are establishing their manufacturing clusters in the region to cut down on production costs.

The East Asia and South Asia & Oceania markets are poised to provide high absolute dollar opportunity worth US$ 1.5 billion and US$ 2.1 billion, respectively, over the period of 2022-2032.

Will Fluff Pulp Manufacturers Gain High Profits in the U.S. Market?

“U.S. Accounts for Majority of Fluff Pulp Production”

The U.S. market for absorbent core products such as fluff pulp diapers and fluff pulp sanitary napkins has been most lucrative, owing to the presence of a population with high income levels along with better awareness among girls regarding the use of hygiene products.

Additionally, the U.S. is among the leading producers of fluff pulp, accounting for more than 85% of global production. This is mainly attributed to the dense population of pine trees used in the production of SBSK (Southern Bleached Softwood Kraft). This helps companies in the U.S. procure raw materials at relatively cheaper rates, thus enhancing their revenue generating capabilities.

Moreover, the U.S. has a well-established FMCG industry, with P&G and Kimberly Clark operating in the space. However, over the past half-decade, sales of diapers and sanitary napkins in the U.S. have been stagnant, for which, companies are looking for opportunities outside the country, such as Asia Pacific and MEA.

Attributed to above discussed factors US is anticipated to provide high absolute dollar opportunity worth US$ 873 million over the projected forecast period.

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Category-Wise Analysis

Which End Use in Projected to Drive Major Consumption of Fluff Pulp?

“High Use of Fluff Pulp in Production of Absorbent Core Products”

Fluff pulp that is used in the production of absorbent core products is projected to hold a major share in the market. Hygiene products demand over the past half-decade has seen significant surge owing to rise in awareness towards the importance of cleanliness.

Additionally, usage of sanitary napkins in regions such as Africa and South East Asia has picked up pace, thus providing a positive fluff pulp market outlook to producers.

Additionally, since diapers made from fluff pulp are known to contain high absorption capacity along with comfort, it is the most preferred material for diaper production.

Thus, attributed to the application of fluff pulp in the production of key absorbent core products such as sanitary napkins and diapers, the segment is projected to provide a high absolute dollar opportunity worth US$ 6.79 billion over the forecast period of 2022-2032.

Which Source of Pine is Mostly Use in the Production of Fluff Pulp?

“Loblolly Pine Most Sought-after for Fluff Pulp Manufacturing”

Fluff pulp made from loblolly pine has been the most demanded source for production over the past half-decade, and is anticipated to dominate as a raw material for fluff pulp production over the period of 2022-2032 as well.  Additionally, since loblolly pine is a highly available pine tree in the U.S., it has dominated as a key raw material for the production of fluff pulp.

Attributed to the application of loblolly pine as the most preferred raw material in fluff pulp production, the segment is projected to account for around 68% of the market share by 2032-end.

Competition Landscape

UPM, Celulosa Arauco y Constitucion SA, Daio Paper, Domtar, FUJIAN XINGYUAN INDUSTRY CO.,LTD, GP Cellulose, International Paper, Klabin SA, OASN Ltd, Rayonier Advanced Materials Inc, Resolute Forest Products Inc, Suzano SA, WestRock Company, and Stora Enso are some of the major fluff pulp suppliers.

  • In January 2022, Stora Enso announced that it would invest around US$ 48 million in 2022 on new technology while it also restructures its fluff pulp production site based in Skutskär, Sweden. This has been done to increase cost efficiencies and reduce carbon footprint.
  •  In July 2019, UPM announced to invest around US$ 2.7 billion in the construction of a eucalyptus pulp mill with an annual capacity of 2.1 million tons, in Uruguay. The investment is projected to enhance UPS’s earnings and help it gain a competitive advantage.

Fact.MR has provided detailed information about the price points of top fluff pulp manufacturers positioned across regions, in addition to providing sales growth information, production capacity, and speculative production expansion, in the recently published report.

Key Segments of Fluff Pulp Industry Survey

  • By Source:

    • Loblolly Pine
    • Slash Pine
  • By Grade:

    • Untreated
      • Bleached
      • Unbleached
    • Treated
  • By Application:

    • Absorbent Core Products
      • Baby Diapers
      •  Adult Diapers
      •  Feminine Hygiene Products
        • Sanitary Napkins
        • Panty Liners
        • Under Pads
        • Breast Pads
        • Wet Wipes
    • Others
  • By Region:

    • North America Fluff Pulp Market
    • Latin America Fluff Pulp Market
    • Europe Fluff Pulp Market
    • East Asia Fluff Pulp Market
    • South Asia & Oceania Fluff Pulp Market
    • Middle East & Africa Fluff Pulp Market

- FAQs -

Currently, the global fluff pulp market is valued at more than US$ 8.4 Bn.

Fluff pulp consumption value is expected to increase at a CAGR of around 6.4% during the period of 2022-2032.

Fluff pulp market size decreased at a CAGR of around -6.3% during 2017-2021.

Key producers of fluff pulps can be seen involved in investing in innovation and R&D to gain a competitive advantage in the market.

The U.S. is estimated to hold around 13% of the global fluff pulp market value by 2032.

Fluff Pulp Market

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