Fluff Pulp Market
Fluff Pulp Market Study by Loblolly Pine and Slash Pine for Absorbent Core Products and Feminine Hygiene Products from 2024 to 2034
Analysis of Fluff Pulp Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Fluff Pulp Market Outlook (2024 to 2034)
Worldwide revenue from the sales of fluff pulp is evaluated at US$ 9.94 billion in 2024 and has been projected to increase at a CAGR of 6.4% to reach US$ 18.48 billion by the end of 2034.
Fluff pulp is also called fluffy pulp or comminution pulp. It is basically a type of chemical pulp produced from long fiber softwoods. Fluffy pulp is considered to be reusable and biodegradable material. Fluff pulp application in the production of absorbent core products such as baby diapers, adult diapers, and feminine hygiene products is increasing at a high pace. Projections are that the rising awareness towards the use of sanitary napkins and other feminine hygiene products is poised to drive the global fluff pulp market growth through 2034.
Fluff pulp use in the production of sanitary products is increasing due to excellent properties of fluff pulp material, such as high absorption capacity. The increasing awareness regarding the importance of feminine hygiene is expected to boost the consumption of speciality fluff pulp in the production of sanitary products in Asia Pacific and MEA.
- The North American fluff pulp market size is forecast to reach US$ 3.23 billion by 2034.
- East Asia is estimated to account for 25.6% of the global fluff pulp market share in 2024.
| Report Attribute | Detail |
|---|---|
| Fluff Pulp Market Size (2024E) | US$ 9.94 Billion |
| Forecasted Market Value (2034F) | US$ 18.48 Billion |
| Global Market Growth Rate (2024 to 2034) | 6.4% CAGR |
| South Korea Market Value (2034F) | US$ 632.2 Million |
| Untreated Fluff Pulp Demand Growth Rate (2024 to 2034) | 6.6% CAGR |
| Key Companies Profiled |
|
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What’s Pushing Use of Fluff Pulp in Production of Sanitary Pulp?
“Rising Awareness about Female Hygiene Products in Developing Regions”
Fluff pulp is an absorbent material derived from pine or spruce trees, and is best used for its application in diapers and female hygiene products. The rising awareness towards female hygiene in underdeveloped regions is gaining traction and thus, is identified as a major factor driving the fluff pulp market share.
Governments in regions such as Africa and South Asia are carrying out measures to increase the usage of hygiene products among the female population. In 2019, the government of South Africa announced the dropping of around 15% of VAT on sanitary pads. Such positive initiatives are expected to uptick the demand for hygienic products produced using fluff pulp.
“Sustainability Practices Attracting Eco-conscious Consumers”
Integration of recycling technology is one of the emerging fluff pulp market trends. This technology is set to drive sustainability practices in the pulp industry. Fluff pulp itself is a renewable, recyclable, and biodegradable material.
Manufacturers of fluff pulp are obtaining wood fibers from certified sustainably managed forests. Some of the examples of these forests include those maintained by the Forest Stewardship Council (FSC). Also, the use of post-consumer recycled fibers in the production of fluff pulp is gaining traction.
Which Challenges are Expected to Lower Sales Growth of Fluff Pulp?
“Presence of Substitutes to Hamper Consumption of Fluff Pulp”
The presence of alternatives may act as a deterrent to fluff pulp market growth. Fibers such as bagasse, hemp, wheat straw, bamboo, and flax are some of the substitutes available in the market. Furthermore, all across the world, the use of non-wood fibers is gaining traction. To meet environmental rules and sustainable practices many paper manufacturing companies are opting for non-wood pulp.
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What Tactics are New Companies Employing to Enhance Their Market Foothold?
“Focus on Introducing Novel Fluff Pulp Manufacturing Technologies”
Airlaid web formation process is one of the most popular technologies in the paper industry, where fibers are mixed with air to form a uniform air-fiber mixture. The major demand for fluff fibers is in the production of wipes, hygiene pads, napkins, and diapers, where absorbency is vital. Wood pulp fibers known as fluff pulp are well-known for their absorbency properties.
New companies eager to enter the fluff pulp market should focus on investing in research and development activities to offer advanced manufacturing and processing technologies. The advent of new manufacturing technologies is expected to boost their market position and profit shares.
Country-wise Analysis
According to Fact.MR, a market research and competitive intelligence provider, the United States is estimated to hold 71.7% of the North American market share in 2024. The presence of strong end-use industries such as paper, packaging, and hygiene products are boosting the sales of fluff pulp in the United States.
Why is the United States an Important Market in This Space?
“High Number of Pine Trees Benefiting Fluff Pulp Manufacturers”
| Attribute | United States |
|---|---|
| Market Value (2024E) | US$ 1.31 Billion |
| Growth Rate (2024 to 2034) | 6.1% CAGR |
| Projected Value (2034F) | US$ 2.37 Billion |
The United States is a huge market for absorbent core products such as fluff pulp diapers and fluff pulp sanitary napkins, owing to the presence of high population with better awareness and knowledge regarding the use of hygiene products. The United States is considered among the leading producers of fluff pulp across the globe.
This is mainly attributed to the dense population of pine trees used in the production of SBSK (Southern Bleached Softwood Kraft). This helps companies in the country to procure raw materials at relatively cheaper rates, thus enhancing their revenue-generating capabilities. Moreover, the United States has a well-established FMCG industry, with P&G and Kimberly Clark operating in the space.
What’s Driving Fluff Pulp Sales in South Korea?
“Presence of Industry Giants in the Country”
| Attribute | South Korea |
|---|---|
| Market Value (2024E) | US$ 300.4 Million |
| Growth Rate (2024 to 2034) | 7.7% CAGR |
| Projected Value (2034F) | US$ 632.2 Million |
The rising demand for fluff pulp in a sanitary napkin and diaper production is set to boost the South Korea market growth over the next decade. Since fluff pulp is ideal for the manufacturing of absorbent core products, its consumption is expected to multi-fold. The presence of key manufacturers of fluff pulp such as Moorim and Yang Myeong Co., Ltd. is further boosting the overall market growth in South Korea.
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Category-wise Analysis
How is High Absorbency Quality Driving Demand for Slash Pine Pulp?
“Slash Pine Major Source for Fluff Pulp Production”
| Attribute | Slash Pine |
|---|---|
| Segment Value (2024E) | US$ 6.89 Billion |
| Growth Rate (2024 to 2034) | 6.4% CAGR |
| Projected Value (2034F) | US$ 12.79 Billion |
Slash pines have thick-walled fibers suitable for fluff pulp production. Slash pine is widely used for the production of diaper fluff. The prime characteristics driving their use are pad integrity, compression & recovery, and total water absorbency.
Which Fluff Pulp Grade is Most Widely Consumed?
“High Demand for Treated Fluff Pulp for Use in Sanitary Product Production”
| Attribute | Treated |
|---|---|
| Segment Value (2024E) | US$ 7.69 Billion |
| Growth Rate (2024 to 2034) | 6.3% CAGR |
| Projected Value (2034F) | US$ 14.21 Billion |
Treated fluff pulp is widely used in the production of sanitary pads and napkins. Treated fluff pulp is bleached without elemental chlorine. Furthermore, this high-quality cellulose pulp is widely demanded due to its wicking and fluff pad integrity. Treated fluff pulp pose excellent fiberization qualities.
Competitive Landscape
Key players in the fluff pulp industry are investing in several organic and inorganic marketing strategies to boost their revenue shares and market position. Funding, investments in R&D, and collaborations with research institutions or other industry leaders are aiding leading companies to gain a competitive edge.
- In October 2023, Suzano invested heavily in the production of eucalyptus-based and bleached hardwood kraft pulp.
- In January 2022, Stora Enso announced an investment of around US$ 42.8 million in new technology while it also restructured its fluff pulp production site based in Skutskär, Sweden. This is aiding the company to reduce its carbon footprint.
- In July 2019, UPM announced an investment of around US$ 2.7 billion in the construction of a eucalyptus pulp mill with an annual capacity of 2.1 million tons, in Uruguay. This investment move will enhance UPS’s earnings and aid the company in gaining a competitive advantage.
Key Segments of Fluff Pulp Market Research
-
By Source :
- Loblolly Pine
- Slash Pine
-
By Grade :
- Untreated
- Treated
-
By Application :
- Absorbent Core Products
- Feminine Hygiene Products
- Others
-
By Region :
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia & Pacific
- Middle East & Africa
- FAQs -
How big is the value of the fluff pulp market in 2024?
The global fluff pulp market is calculated at US$ 9.94 billion in 2024.
What is the demand outlook for fluff pulp for the decade?
Sales of fluff pulp are projected to increase at a CAGR of 6.4% from 2024 to 2034.
What are the forecasted sales of fluff pulp for 2034?
The market for fluff pulp is projected to reach US$ 18.48 billion by 2034.
What is the future of fluff pulp in South Korea?
The South Korea market is foreseen to register a CAGR of 7.7% through 2034.
What are the main properties of fluff pulp?
High absorption capacity and less absorption time are the key qualities of fluff pulp.
What are the alternatives to fluff pulp?
Some of the available alternatives are bagasse, hemp, bamboo, flax, wheat straw, and reed.
Who are the top manufacturers of fluff pulp?
Some of the leading producers of fluff pulp are Celulosa Arauco y Constitucion SA, Daio Paper, and Domtar.
Fluff Pulp Market
*Mail attachment includes 126 figures & 96 tables