Segmentation

Segmentation


High level market segmentation facilitating thorough market understanding

Market segmentation is one of the most important concepts in marketing that all businesses follow. Market segmentation is typically used in conjunction with promotional activities as well as market research. With industrial growth, it has become imperative to divide the entire market into specific target segments. Fact.MR provides a high level segmentation of every market, supporting clients in rating vital segments that they can tap into. The more detailed the segmentation, the more effective would be the marketing activity, and companies would be able to develop target messages and select precise communication tools to touch base and influence their target audiences.

Covering all major intricacies and aspects of the market

Fact.MR carries out an in-depth market categorization that covers each and every angle of the industry in question. Our expertise in research is complemented with an exhaustive market segmentation that highlights all market specifics. Our Fortune 500 clients are able to relate their offerings with our reports on the back of comprehensive industry categorization. Being a leader in the multi-client intelligence space, every domain that we cater to includes a high level market segmentation, with data and insights covering every unit of the market. With our efficient segmentation capabilities, you can tap end users with precise needs and wants.

A 360 degree value addition on the back of an in-depth market segmentation

With an intricate market segmentation that we offer in our intelligence reports, you can trace all revenue pockets that are worth investing in or have a potential scope of growth. Fact.MR can assist you in achieving a global footprint by extending support in gauging the expansion feasibility. Our reports feature a detailed analysis on every market segment that governs the growth path of the respective market. Backed by a robust market segmentation, we support you in chalking strategies for opportunistic regional markets, optimistic regional markets, and matured regional markets. With an all-inclusive market segmentation, we are able to deliver a 360 degree overview of the entire market at hand, delivering complete value addition to all our clients.

Fact.MR relies on key categorization criteria to provide effective segmentation

Fact.MR uses several important criteria for segmenting a market in an effective manner. The size and other relevant features of the segment that we consider are measurable with respect to numbers and data. This becomes important, particularly when geographic and demographic variables are involved. For instance, in any organization, an extensive customer database could deliver valuable intelligence on purchase behavior, including volume, frequency, mode of payment, and product groups, to name a few. We identify measurable and substantial market segments that comprise a homogenous group with different characteristics such as socio-economic background, brand perception, and age group. Our research reports do not include market segmentation that is unstable; longevity being the most important factor under consideration, we focus on customer groups or regions that are stable and influence the market for a specific duration of time.

Defining the market segmentation process is essential in order to include the aforementioned criteria. Fact.MR uses a systematic process to carry out market segmentation -

  • Defining the market
  • Developing key market segments
  • Evaluating viability of the proposed market segments
  • Constructing segment profiles
  • Evaluating segmental attractiveness
  • Selecting target markets

Detailed market segmentation facilitating actionable intelligence

Fact.MR segments the market at hand keeping the practicality quotient at a high level of importance. The practical value of any segment is essential to gauge its marketing position or identifying the sales approach. Our segmentation capabilities supplement our research offerings by providing quantifiable outcomes in relation to prevailing market estimations based on the primary market definition. This enhances the credibility of our research studies by improving the 'actionable' measure.