A Hoppy Revolution Strikes Russia
New generation of craft beers has begun sprouting in this Vodka capital of the globe, with foreign beers becoming much expensive, and beer fans seeking substitutes to mass-produced lagers. Beers served at breweries, from juicy IPAs to lip-smacking sours and velvety stouts, have opened over the past few years in cities such as St. Petersburg and Moscow. These breweries provide both locals and the visitors with similar styles of craft beers, popularized over the previous two decades, owing to the craft beer boom in Europe, and the U.S.
Over 100 Craft Breweries Exist in Russia Currently
Most of the breweries commenced post-currency collapse, 2014, when imported beer prices soared exponentially, while supply witnessed a decline. Co-owner of Zagovor Brewery and RULE Taproom in center Moscow, Alex Korobkov, stated that imports of anything had entirely been put to a halt. This led people to the decision of brewing something, which they had consumed outside of Russia. At present, more than 100 craft breweries exist in Russia, according to Nikita Filippov, who is AF Brew’s co-founder in St. Petersburg, and one of the pioneers of craft beers in Russia. However, Filippov also stated that only two dozen breweries have long-term contractual base, or their own production capacities.
Provided with no dramatic instances in Russia’s economics, beer restriction legislation, or malt and hops import policies, a promising future is expected for craft beer production in Russia, as stated by Filippov. All the necessary ingredients for production of craft beer needs to be imported, such as grains from a number of European countries, and hops from the United States. There are only few facilities for necessary equipment serving as contract brewers. Craft beer represents a small category of the market for beer in Russia, which is not more than 1%, as stated by Dmitry Drobyshevsky, who runs Profibeer, the Russian news site for beer trade.
Russia will be ready with Craft Beer Brewers Community to Welcome Visitors of 2018 FIFA World Cup
Demand surge in Russian craft beer has been perfectly timed at the expected tourism bonanza, as 2018 FIFA World Cup will be hosted by the country. Thousands of foreign fans, majority from Western Europe, and the U.S., are expected to visit 11 host cities. And few things tend to pair in a better way with beer than soccer. Filippov stated that the visitors will find Russia being million miles away from ancient stereotypes, people not having vodka with caviar in their every meal, and that people will have the knowledge and will offer fine foods, spirits, and craft beers. The visitors will be welcomed with great hospitality to Russia by a community of drinkers and brewers of craft beer. This will further lead towards higher production and sales of craft beer in the country, thereby contributing further to growth of the global market. A latest research report has projected the global market for craft beer to grow at a steady pace in the near future. North America and Europe hold major shares of the market. This will favor productivity in Russia as most of ingredients used for brewing craft beer are imported from these two regions.