Sep 11, 2019

Consumers Shift to Healthy Diet Offering Tailwinds to Whey Protein Concentrate Market Growth


by Team Fact.MR

Fact.MR finds that the global trends in health and wellness have made whey protein concentrate synonymous with key innovations in sports industry. People who work out regularly have a strong affinity for whey protein concentrate owing to its health benefits. The recent inclusion of probiotics in whey protein concentrate drinks is further enhancing the health quotient of these drinks and is likely to fuel the growth of the market. Furthermore, the versatility of whey protein concentrate allows it to be used extensively with infant formulae, snacks, confectionaries, and dairy products. The global whey protein concentrate market is likely to gain impetus during the forecast period of 2019 to 2027 owing to a strong trend towards protein and high protein products across the entire food and drinks market. As whey has become a key strategic resource in the dairy market, the leading global dairy corporations are increasingly looking at additional future whey streams to maintain supremacy in the global market

However, the high maintenance costs of whey protein concentrate are passed onto customers and this is one of the major restraining factors that could cause hinder the market growth. The fluctuating price of raw materials and price level volatility also hampers the growth of whey protein concentrates market. 

The Market Will Significantly Surge with the Advent of Sports and Nutritional Products”

FactMR opines that whey protein concentrate used for sports nutrition will account for over 70% of the market share. Whey protein concentrate with 80% of protein concentration is being used extensively for sports nutritional products. Food multinationals are continuous searching for ways to produce or source whey protein concentrate that is economical, easily available, and can be administered to food products to improve the overall quality. Whey protein concentrate is lab-tested to determine its microbial count and nutritional profile after which the finished product is packed at a GMP, HACCP, and ISO certified production facility to be moved to other businesses. As whey protein concentrate rapidly digests in the body, its fast absorption and nutritional benefits have made food companies pay a large sum over it. Whey protein concentrate has also been found to improve, enhance texture, color, stabilize dry mixes, offer higher shelf-life, and improve the quality of processed meat and dairy products, bakery products, beverages, and snacks.

Nutraceutical Applications Have Skyrocketed the Demand of Whey Proteins Concentrates

The upcoming food industry trends demand the application of several substances rich in residues for food industries as value-added products. The strong growth application includes infant formula and dietary supplements. Target groups are now the generally active consumers rather than just athletes and sportsmen. The several nutraceutical companies are administering whey protein concentrate and even using it as a marketing approach. The mounting growth of healthy food and beverages, including functional ready-to-drink beverages in developing economies, is causing the increase in commerce for whey protein concentrate. When health is compromised by a disease or illness, maintaining the body’s protein requirement becomes essential to promote recovery. Whey protein concentrate has been long recognized as an immediate source of protein based on its high protein quantity. The high protein concentration allows easy digestibility and good health. Adequate protein intake is becoming important for healthy living according to a nutritionist as it provides a substrate to preserve and build vital tissues. Due to this, the consumption of food materials with an adequate amount of whey protein concentrate becomes paramount.