30 Nov -0001
Rockville, Md. The global men's wear market is set to reach US$ 540.4546 Bn by 2022 on steady growth, according to Fact.MR, driven by trend-conscious buying, celebrity-led brand awareness and rising disposable incomes. As clothing increasingly doubles as a form of self-expression, men are refreshing their wardrobes more often and trading up to premium products.
Asia Pacific excluding Japan is the most lucrative region, the economy segment carries the largest revenue, and modern trade dominates distribution. Super-premium lines and ethnic wear are the fastest-growing pockets.
The economy segment holds the largest revenue share and grows steadily, while super-premium is the quickest riser at a 5.2% CAGR, followed by premium, as finicky, style-led shoppers trade up. By age, the 18 to 25 group holds the largest revenue share and gains ground, while the 26 to 36 group grows at a 5.2% CAGR. On distribution, modern trade dominates at a 4.9% CAGR, with specialty stores next, online steady, and franchise stores slower. Among categories, accessories carry the largest revenue at over US$ 63.2 Bn in 2017, while ethnic wear grows fastest, ahead of t-shirts, tops and shirts.
Asia Pacific excluding Japan leads by region at a 4.6% CAGR, followed by North America, both helped by large, growing populations and rising incomes, with China and India the standout growth markets.
The market's momentum comes from changing attitudes. Wider exposure to fashion through television, the internet and smartphones, combined with more working men asserting personal style, keeps trends turning over quickly, and buyers are readily following them.
The field brings together global apparel and luxury houses.
For brands, growth favours premium and ethnic wear lines and a strong modern-trade and specialty presence. Investors get a large market with steady, income-led demand. Procurement and retail teams can plan around economy pricing carrying volume, modern trade leading distribution, and Asia Pacific offering the largest opportunity through 2022.
Fact.MR's study covers the global men's wear market for the 2017 to 2022 forecast period, with segmentation by category, price range, demographics, sales channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the men's wear market report.
Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.
Menswear Market
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Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. We are known for our syndicated research, custom research, and consulting solutions.