- Press Release -

Rockville, Md. The global deodorant wipes market is set to reach US$ 920 Mn by 2022 on moderate growth, according to Fact.MR, as health and hygiene awareness rises and busy consumers look for quick ways to freshen up. Prized for convenience and for curbing the bacteria behind body odour, deodorant wipes suit an on-the-go lifestyle without the time a full routine demands.

Dry wipes lead the product mix, dryness relief is the largest application, and modern trade carries most sales, with Europe the largest region.

Products, Fragrances and Channels

Dry wipes reach nearly US$ 290 Mn by 2022, at about a third of product revenue and gaining share. By fragrance, coconut holds over a fifth of revenue in 2017 but gives up share over the period, as the range widens to scents such as lavender. Dryness relief is the leading application at nearly US$ 300 Mn by 2022, led by Europe, while modern trade grows from US$ 280 Mn to US$ 360 Mn at a 5.1% CAGR.

Convenience Drives Demand

The market runs on quick, portable freshening. As consumers prioritise hygiene and value products that save time and energy, deodorant wipes keep gaining ground, and growing environmental awareness is steering buyers toward biodegradable options with minimal impact.

Suppliers and Their Playbook

The field brings together personal care and wipes specialists.

• Mandom Corporation, Rock line Industries, Johnson & Johnson, Nice-Pak Products, Kimberly-Clark, Shiseido Company Limited, Procter & Gamble, Diamond Wipes International, and Svenska Cellulosa Aktiebolaget SCA are among the key players in the report.

Reading the Market for Decisions

For manufacturers, growth favours dry wipes and biodegradable, multi-fragrance ranges. Investors get a small market with steady, hygiene-led demand. Procurement and retail teams can plan around dry wipes carrying growth, modern trade leading distribution, and Europe offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global deodorant wipes market for the 2017 to 2022 forecast period, with segmentation by product type, fragrance type, application, distribution channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the deodorant wipes market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.