- Press Release -

Rockville, Md. The global women's swimwear market is set to reach nearly US$ 276 Mn by 2022 on sluggish growth, according to Fact.MR. As swimming gains ground as both sport and leisure, demand rises, helped by growing interest in specialised swimwear with thermal and UV protection and, above all, by swimwear's evolution into a style statement that refreshes the range season to season.

Tank suits lead the product mix, polyester is the main fabric, and Europe is the largest region. Online stores are the fastest-growing channel.

Products, Fabrics and Channels

Tank suits reach nearly US$ 62 Mn by 2022 at over a fifth of product revenue and gaining share. Polyester is the leading fabric at over a third of revenue and also gains ground. Low-price swimwear reaches nearly US$ 100 Mn by 2022, led by Europe, though it loses share over the period. On distribution, online stores grow from US$ 47 Mn in 2017 to US$ 56 Mn by 2022 at a 3.4% CAGR as vendors lean on digital channels for visibility and engagement.

Style Drives Demand

The market runs on fashion and function. Swimwear's role as a style statement keeps demand turning over, while flaws in high-tech materials such as spandex and nylon, misuse of easy-return policies, and limited focus on plus-size customers hold back faster growth.

Suppliers and Their Playbook

The field brings together swimwear and apparel brands.

• Dick's Sporting Goods, Inc., NoZONE Clothing Limited, Speedo International Limited, Arena Italia S.p.A, American Apparel, Inc, TYR Sport, Perry Ellis International, INC, Victoria's Secret, Adidas AG, La Perla Group, Seafolly, and Parah S.Pa. are among the key players in the report.

Reading the Market for Decisions

For brands, growth favours tank suits, polyester fabrics and a stronger online presence, with room in plus-size ranges. Investors get a small market with steady, style-led demand. Procurement and retail teams can plan around tank suits and polyester carrying volume, online stores growing fastest, and Europe offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global women's swimwear market for the 2017 to 2022 forecast period, with segmentation by product type, fabric type, price and distribution channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the women's swimwear market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.