About the Report
Demand for women’s swimwear has been increasing over time as more women are indulging in the outdoor activities such as swimming, watersports, and other related programs. Apart from being a basic life-saving skill, the effectiveness of swimming for great health is undeniable. Demand for swimwear such as one-piece swimsuits, bikinis, and tank suits has seen a rise over the last few years.
While demand for women’s swimwear made from polyester and nylon increasing in recent years, manufacturers are also focusing on bringing in a variety in style, color, fabric, etc., which is changing the dynamics of the market. A new study by Fact.MR offers detailed analysis of the global women’s swimwear market, its growth, scope, and restraints. It also offers detailed analysis of 20+ high-growth markets, where the regions of Europe, North America, and Asia Pacific lead the way. The study dives deep into the effect that the COVID-19 pandemic is having on this space, and how things look for the short- and long-term.
Historical Trends Vs Future Outlook for Women’s Swimwear
Rising awareness regarding the advantages of swimming coupled with increasing campaigns, initiatives, and investments in favor of swimming activities has boosted the scope of women’s swimwear manufacturers in recent years. According to Fact.MR, the global women’s swimwear market has grown at over 2.5% CAGR during the last 5 years (2016 and 2020).
While the adoption of swimming as a daily outdoor or fitness activity tends to remain prevalent, steady growth of the tourism industry is expected to work as another driving factor to learn swimming. Also, with the world getting back on track after recovering from the impact of the COVID-19 pandemic, it is expected that women’s swimwear manufacturers are set to witness higher demand due to rise in swimming activities. According to Fact.MR, the global women’s swimwear market is set to grow at over 3% CAGR during the forecast period from 2021 to 2031.
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How are Growing Investments in Developing and Maintaining Swimming Pools Boosting Growth?
Growing investments by government and non-profit organizations towards the development and maintenance of swimming pools are indirectly raising the market value of women’s swimwear. The Government of the United Kingdom announced a EUR 4 billion investment in community facilities, including swimming pools, in 2020. According to a report published by the Swim England Organization in November, 2020, a single 25 metre pool can generate EUR 7.2 million social value in community savings, and save the NHS and social care system more than EUR 1.2 million.
USA Swimming has pledged an initial US$ 1 million to help member clubs as a part of a broader recovery plan for the sport’s primary governing body in the United States. The Government of Australia announced a US$ 150 million fund for female change rooms and swimming pools in 2020. All these initiatives are leading to increased swimming activities, especially by women, which bodes well for the progress of the women’s swimwear market space.
Rising Awareness Regarding Benefits of Swimming Fueling Sales of Women's Swimwear
With more people, especially females, becoming increasingly about the numerous health benefits of swimming, demand for women’s swimwear is increasing fast due to rise in swimming activities. As per a report titled “Swimming- Health Benefits”, published by the Department of Health & Human Services, State Government of Victoria, Australia, in 2020, swimming has a broad range of health advantages such as-
- Builds endurance, muscle strength, and cardiovascular fitness
- Helps in maintaining healthy heart, lungs, and weight
- Keeps heart rate up while some of the impact stress off body
- Tones muscles and builds strength
- Provides an all-over body workout, as nearly all the body muscles are used during swimming
According to the National Center for Biotechnology Information (NCBI), mostly observed in middle-aged women, the amount of muscles they have gets reduced and their basal metabolic rate decreases because of hormonal imbalance and lack of exercise. According to its report, swimming is a great and safe exercise to keep the body fit and healthy, while swimming from an early age is highly beneficial for women. Increasing awareness about these facts is driving demand for women’s swimwear, as more women are indulging in swimming activities than ever before.
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What are the Key Challenges Faced by Women’s Swimwear Manufacturers?
Women’s swimwear manufacturers often face hurdles due to lack of swimming pool and related infrastructure in rural and less-developed areas of the world. On the other hand, while more women are adopting swimming as an outdoor fun & fitness activity, there is still a long way to go as far as women’s indulgence is concerned. Also, the COVID-19 pandemic has substantially lowered the rate of outdoor activities in the last year, which has negatively affected women’s swimwear manufacturers. Additionally, manufacturing units have suffered set-backs during long lockdown periods.
However, with diminishing effect of the pandemic and people getting habituated with the ‘new normal’, women’s swimwear manufacturers are expected to come across greater opportunities over the coming years.
What’s Keeping Germany in the Limelight for Women’s Swimwear?
Germany is the leading country in the world’s largest market for women’s swimwear - Europe. Rising rate of swimming activities among women, and highly developed swimming pools and swimming infrastructure are fuelling sales of women’s swimwear in the country.
According to the German Lifesaving Society (DLRG), the total number of public swimming pools in Germany is nearly 5,120, while the number of natural pools, outdoor pools, and indoor & combined pools is 507, 2321, and 2,292, respectively.
According to the European Commission (EC), the Government of Europe has taken various initiatives to emphasize on natural pools for swimming activities, as swimming pools can consume considerable amounts of energy, water, and chemicals, and result in the discharge of chemicals into the environment. Some of the campsites and hotels that recently got equipped with natural pools are-
- Artehof Aparthotel and Campsite in Germany (outdoor plus indoor heated natural pool)
- Dietglut Hotel in Austria
- Uhlenkoper Campsite in Northern Germany
As stated by EC, a combination of marketing, economic, and environmental responsibility is motivating the installation of natural pools, which, in turn, is bringing better opportunities for women’s swimwear manufacturers in Germany.
Why are Women’s Swimwear Manufacturers Eyeing the United Kingdom?
The United Kingdom has emerged another lucrative region in Europe, due to rising adoption of swimming activities and highly developed manufacturing units. Various governmental campaigns are further inspiring swimming activities in the country. According to a report titled “Swim Healthy” published by the Government of the United Kingdom on 24th June, 2019, swimming in pools is safer than swimming in open water such as lakes, rivers, seas, and others.
Recently, the Government of the United Kingdom took up an initiative to check water quality information for over 400 designated bathing water structures in England. Such efforts of the government are working in favor of women’s swimwear manufacturers in the United Kingdom.
Italy Women’s Swimwear Market to Exhibit Hegemony?
Italy, being a potential market in Europe, is at the focal point for women’s swimwear manufacturers. The Government of Italy approved an investment of EUR 1 billion for Olympics-focused infrastructure work, including swimming pools and swimming-related activities.
As per a report published by the NCBI, the working group named “Enhancing Health and Physical Activity” of the Italian Society of Hygiene, Preventive Medicine and Public Health is promoting the translation of WHO guidelines for safe recreational waters, swimming pools, and environments. This, in turn, is boosting swimming activities in Italy, thereby heightening the need for women’s swimwear products.
Why is the United States a Heavyweight for Women’s Swimwear?
Being the epicenter of the world’s second-largest market for women’s swimwear - North America, the United States has high potential for swimwear suppliers and manufacturers.
As more women are adopting swimming as an outdoor recreational activity, demand for women’s swimwear is growing rapidly in the United States. According to a report published by the USA Swimming, the organization witnessed its largest year-round athlete membership growth in its history, surpassing 400.000 members in 2012-2013, and the rate is growing exponentially for both, men and women.
USA Swimming, which is the National Governing Body for the sport of swimming in the United States, also renewed all of its corporate partners, surpassing 150,000 downloads on its official mobile app Deck Pass, and recently in the early stages of its industry wide SwimToday campaign. This definitely represents the growing trend of swimming across the U.S.
Will China Remain Lucrative for Women’s Swimwear Manufacturers?
Backed by highly advanced manufacturing hubs and growing rate of women indulging in swimming activities, China is set to exhibit hegemony in the fast-growing market for women’s swimwear - APEJ (Asia Pacific except Japan). As per statistics revealed by the Government of China, more than 50,000 people drown in China every year, excluding those who die in floods or boat and ferry accidents (70% of the victims are children).
As more people are becoming aware about the life-saving advantages of swimming, more men, women, and children are adopting swimming activities in China. As per a report published by the Government of China, 21% of teenagers could hold their own in the water, while 10% of children could swim. As such, this indicates a rise in swimming in China, which is a major driving factor for the growth of the women’s swimwear industry in the country.
How is Japan’s Women’s Swimwear Market Faring?
Japan has emerged as another dominant country for women’s swimwear suppliers. Highly advanced sports facilities coupled with increase in interest in swimming are propelling growth in Japan. As per statistics of the Government of Japan, the rate of developing public school pools in Japan is nearly 90%, while the same for junior high school and high school is 70%.
Also, swimming, snorkeling, and other water activities and sports are highly popular in Japan in summer times. This indirectly indicates the high rate of adoption of swimming in Japan, and increasing need for women’s swimwear.
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Why are Tank Suits Highly Sought-after?
Currently, tank suits are the mostly preferred type of swimwear among women, holding a market share of over 20%. Tank suits, being a simple one-piece bathing suit with shoulder straps and a scoop neck, are highly comfortable and give proper flexibility to swim for all ages of women.
Some of the other key segments in this category are sling bikinis, pretzel, and others, which are fuelling sales of women’s swimwear due to their high popularity.
Which Fabric is Mostly Used by Women’s Swimwear Manufacturers?
Presently, polyester is the most preferred material for women’s swimwear, due to its beneficial properties such as high comfort, light weight, water resistance, and cost-effectiveness, besides others. Around –one third of all women’s swimwear is manufactured using this material.
Nylon, cotton, splandex and PBT are other lucrative segments in this category, and are expected to aid demand growth over the coming years.
Why is Mid-price Swimwear Most Popular?
As mid-price swimwear is affordable by most people with different earning capacities, this segment is gaining fast traction in terms of demand. Low-price and high-price swimwear are also quite popular around the world. But overall. Mid-price women’s swimwear tops the pecking order with nearly 50% market share.
Which Distribution Channel is Leading the Sales of Women’s Swimwear?
As sports outlets are most reliable for consumers to get their choice of swimwear, and conveniently check and try products, it is the dominant segment in terms of distribution channel with a high market share of around 40%, and is set to sustain its position throughout the forecast period.
Specialty retail stores, online stores, and others are anticipated to remain key segments too in the near future, aiding market expansion.
With competition getting stronger, key players in the global women’s swimwear market are emphasizing on quality products in order to increase their sales footprint.
- Arena Italia S.p.A launched its new extensive range of women’s swimwear - Triathlon Suits, Openwater Suits, Beachwear, and others, in 2020.
- Quiksilver, Inc. launched its new range of women’s swimwear - Quicksilver Classic One Piece Swimsuit, Quicksilver Classic Bikini Top, and others, in 2020.
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Historical Data Available for
USD Million for Value
Key Regions Covered
Key Countries Covered
Key Segments Covered
Key Companies Profiled
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Women’s Swimwear Market Segmentation by Category
- One-piece Swimsuits
- Tank Suits
- Sling Bikinis
- Pretzel Suit s
- Two-piece Swimsuits
- Knee Skin
- Body Skin
- Low-price Swimwear
- Mid-price Swimwear
- Premium-price Swimwear
- Online Stores
- Departmental Stores
- Specialty Retail Stores
- Monobrands Stores
- Sports Outlets
- North America
- Latin America
- Middle East and Africa (MEA)
- East Asia
- South Asia
Women’s Swimwear Market - Scope of Report
A recent study by Fact.MR on the women’s swimwear market offers a 10-year forecast from 2021 to 2031. The study analyzes crucial trends that are currently determining market growth. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders and emerging players associated with the manufacturing of women’s swimwear. The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period.
A detailed assessment of the value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the women’s swimwear market, along with their product portfolios, enhances the reliability of this comprehensive research study.
The study offers comprehensive analysis on diverse features, including demand, product development, revenue generation, and sales in the women’s swimwear market across the globe.
A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account sales during the forecast period. Price point comparison by region with global average price is also considered in the study.
Key Questions Answered in Report
- Which are the most lucrative markets for women’s swimwear?
- Which factors will impact the growth of the women’s swimwear market?
- How will changing trends impact the strategy of market players?
- How can market players capture the low-hanging opportunities across regions?
- Which companies are leading the women’s swimwear market?
- What are the winning strategies of stakeholders in the women’s swimwear market?
Inspected Assessment on Regional Segments
Key sections have been elaborated in the women’s swimwear market report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the market during the forecast period.
Country-specific valuation on demand for women’s swimwear has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value for emerging countries has also been included in the report.
In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the women’s swimwear market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.
Secondary resources referred to by analysts during the preparation of the women’s swimwear market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.
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Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
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