Women's Swimwear Market

Women's Swimwear Market By Product (One-piece Swimsuits, Tank Suits, Sling Bikinis, Pretzel Suit S, Monokinis, Maillots, Two-piece Swimsuits, Knee Skin), By Fabric (Nylon, Polyester, Cotton, Spandex), By Pricing, By Distribution Channel and By Region Forecast- 2022 To 2032

Analysis of Women's Swimwear market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Women’s Swimwear Market Outlook (2022-2032)

The global women’s swimwear market is projected to expand steadily at a CAGR 4.5% value, during the forecast period 2022-2032. In the year 2022, the market size is projected to expand and gain a global market valuation of US$ 133 Bn. Considering this steady growth along with the booming demand in the global market, the women’s swimwear market is expected to reach US$ 206.54 Bn by 2032.

As more women participate in outdoor activities like swimming, windsurfing, kayaking and other associated activities, the demand for women's swimwear has been rising over time. In addition to being a fundamental life-saving skill, swimming has clear health benefits. Over the past few years, there has been an increase in demand for swimwear for women such as bikinis, one-piece swimsuits, and tankinis.

The market is anticipated to be driven by the expansion of swimming clubs, pools, and other related activities, as well as rising consumer desire for upscale swimwear. Additionally, sportswear and activewear are comfortable and allow for flexible movement, which is enhancing their popularity and accelerating the market's growth throughout the projection period.



Anticipated Base Year Value (2021)

US$ 120 Billion

Expected Market Value (2022)

US$ 133 Billion

Projected Forecast Value (2032)

US$ 206.54 Billion

Global Growth Rate (2022-2032)


Expected Growth Rate of the US Market (2022-2032)

5.1% CAGR

Anticipated Growth Rate of China Market (2022-2032)


Prominent Players in The Global Market

  • American Apparel, Inc.
  • Arena Italia S.p.A
  • Diana Sport
  • La Perla Group
  • NoZONE Clothing Limited
  • O'Neill, Inc.
  • PARAH S.p.A
  • Perry Ellis International, Inc.
  • Jantzen Apparel LLC
  • PVH Corp.
  • MeUndies
  • Skims
  • Quiksilver, Inc.
  • Speedo International Ltd.
  • TYR Sport, Inc.
  • Wacoal Europe Ltd.
  • Seafolly

Additionally, a number of advantages related to sports and swimwear, including heat resistance, static resistance, quick-drying, and others, are boosting consumer usage and propelling market growth. With shifting fashion trends, consumer awareness of sportswear and swimwear is growing, which is boosting market expansion. The internet is also a significant influencer among the young people throughout the world.

Sportswear and swimwear are becoming more popular among the youthful population as a result of their increased use of social networking websites and e-commerce. This in turn is boosting market growth for women’s swimwear.

However, it is anticipated that the market would be constrained by high raw materials and product innovation costs. Furthermore, it is projected that the availability of goods at low prices from local brands would restrain market growth throughout the projection period.

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2017-2021 Women’s Swimwear Market Demand Analysis vs. Forecast 2022-2032

According to market research and competitive intelligence provider Fact.MR- the market for women’s swimwear reflected a value of 3.5% during the historical period, 2017- 2021. Rising public awareness of the benefits of swimming, along with increased campaigns, activities, and expenditures in swimming activities, has expanded the reach of women's swimwear makers in recent years.

While swimming has already become a common outdoor or fitness activity, the steady expansion in the tourist business is anticipated to function as another driving element to learn to swim. Additionally, as swimming activities increase and the world begins to recover from the effects of the COVID-19 epidemic, it is anticipated that demand for women's swimwear would increase.

In the upcoming years, the industry is anticipated to benefit greatly from manufacturers' ongoing attempts to enhance the value of their goods and make the products more comfortable. Additionally, they are utilizing a variety of promotional strategies including campaigns, commercials, and others to increase consumer awareness of their brand, which is anticipated to boost global women’s swimwear market and is expected to grow over 4% CAGR during 2022-2032.

Prominent Growth Drivers Influencing women’s swimwear market

Investments to develop the swimming pools to boost the global market demand

The maintenance and development of swimming pools are receiving increasing government and nonprofit funding, which indirectly increases the global market valuation of women's swimwear. In 2020, the British government planned to allocate EUR 4 billion in community amenities, including swimming pools.

In 2020, as per a research released by the Swim England Organization, one single 25-meter pool may produce EUR 7.2 million in social benefit in community savings and thus save the NHS and social care system a sum more than EUR 1.2 million.

As part of a larger recovery plan for the sport's primary governing organisation in the United States, the USA Swimming has given an initial US$ 1 million investment to assist the other member clubs to improve their facilities.

In 2020, the female changing rooms along with the swimming pools were supported by a US$150 million budget, according to the Australian government.All of these programmes are encouraging more swimming, particularly among the women, which in turn is encouraging the development of the women's swimsuit market.

Various benefits of swimming to accelerate their demand

Women's swimwear is in high demand due to the surge in swimming practices as more people, particularly women, become aware of the multiple health advantages of swimming. According to a report titled "Swimming- Health Benefits" released by the Department of Health & Human Services, State Government of Victoria, Australia, in 2020, swimming has a variety of health benefits, which include:

  • Helps in maintaining a healthy heart, lungs and a perfect BMI
  • Increases cardiovascular fitness, muscular endurance, and strength
  • Tones the muscles
  • Maintains heart rate while relieving the body of part of any impact or stress
  • Gives the entire body a workout because swimming uses almost all the body's muscles.

Also, the National Center for Biotechnology Information (NCBI) reports that hormonal imbalance and the lack of exercise are the main causes of the reduction in muscle mass and basal metabolism that is mostly seen among middle-aged women.

In keeping one's body in shape and in healthy form, swimming is an effective and safe activity. It also states that swimming from a young age is especially advantageous for women. Since more women are participating in swimming activities than ever before, there is a growing need for women's swimwear in the coming years.

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What Could Possibly Hinder Women’s Swimwear Market Demand?

High cost of raw materials and restrictions to impede the market growth

Due to a shortage of swimming pools and accompanying infrastructure in rural and underdeveloped regions of the world, manufacturers of women's swimwear frequently encounter difficulties. However, despite the fact that more women are choosing swimming as a pleasant and healthy outdoor sport, there is still a long way to go in terms of women's indulgence.

Additionally, the COVID-19 epidemic has significantly reduced outdoor activity over the past two years, which has had a severe impact on the producers of women's swimwear. Additionally, during lengthy lockdowns, manufacturing facilities have experienced setbacks.

It is anticipated that a high capital requirement for raw materials and a high cost of product design will constrain the market. Women's swimsuit producers are anticipated to find more prospects in the upcoming years as the pandemic's impact lessens and people become accustomed to the "new normal."

Category-wise Insights

Which distribution segment is forecast to gain the maximum market share?

The Specialty Retail Stores segment will continue to dominate the global market during the forecast period

The specialty retail stores category is expected to lead the global women’s swimwear market in 2022 and is likely to retain its dominance throughout the forecast period. The segment is predicted to gain a global market share of 65% by 2022.

The conventional retail channel is used by producers and marketers to increase sales. The section consists of structured retail channels that sell a range of clothing items directly to end users and are more customer-oriented. Also, these shops provide customers the option of physically testing, inspecting, and trying out the items, which boosts market income. These advantages are crucial to maintaining segment expansion, which is anticipated to persist throughout the forecast period.

What would be the outlook of the fabric type segment during the forecast period?

The polyester category is being highly preferred by the customers

In 2022, the polyester segment is expected to hold the major portion of the women’s swimwear market by product type, accounting for almost 30% of the global market share.

Polyester is a synthetic fabric that includes ester functional group molecules. This fibre is derived from petroleum and is among the most widely used fibres in the global textile industry. It is a long-lasting and reasonably inexpensive material used in the production of clothing.

Polyester fibre gear is preferred by consumers because it is resistant to all sorts of environmental conditions. With all of these advantages, polyester is the most often used fibre in the textile industry for the production of garments. Thus, with such developments the demand for women’s swimwear is expected to boom during 2022-2032.

Country-wise Analysis

What is the outlook of the US Women’s Swimwear Market?

More swimming enrollments will boost the market demand

The US market will be the most lucrative market for women’s swimwear during the forecast period. As per Fact.MR, the US market is expected to gain a market share of 45% in 2022. The United States offers a lot of opportunity for swimwear manufacturers and suppliers since it is the heart of the world's second-largest marketplace for women's swimwear in North America.

The demand for women's swimwear is increasing significantly in the United States as even more women pursue swimming as an outdoor leisure activity. According to a USA Swimming study, the organization saw its highest year-round swimmer membership increase in its history, topping 410.000 members in 2019-2020, and the pace is increasing rapidly for both men and women. Thus, with such advances, the US market is predicted to grow at a 5.1% CAGR during 2022-2032.

What can be expected from the Chinese Market for Women’s Swimwear?

Increasing awareness towards the benefits of swimming to boost the regional demand

China has emerged as one of the most profitable markets for the sales of women’s swimwear and is also expected to register the highest CAGR during 2022-2032. During the forecast period, the Chinese market for women’s swimwear is expected to grow at a 4 % CAGR.

China is poised to retain dominance in the rapidly expanding market for women's swimwear, supported by highly advanced manufacturing centers and an increase in the number of women participating in swimming sports. More than 51,000 people drown in China each year, according to figures released by the Chinese government, excluding those who perish in floods or accidents involving boats and ferries (children make up 70% of the fatalities).

In China, increasing numbers of men, women, and kids are taking up swimming activities as more people become aware of the life-saving benefits of swimming. According to a statistic released by the Chinese government, 10% of youngsters and 22% of teens in China can swim. As a result, this suggests that swimming in China is increasing, which is a key driver in the country's expanding women's swimsuit market during 2022-2032.

Start-up Scenario

  • Kitty & Vibe has its unique sizing method that gives two butt sizes for every hip size to avoid the problem of having too much or too little cloth. The inclusive system accommodates sizes small to 5X. Bikinis in every shape, from bandeaus to underwire tops, make up the majority of the fashions, but there are also two one-piece options. Almost all of the choices come in vibrant, patterned, and trendy pastel colors.
  • Andie is a swimwear company with a straightforward, traditional design philosophy and a keen eye for fit. In fact, the company claims that more than 300,000 women's size comments served as the basis for its swimwear. To assist customers in finding the ideal suit, Andie provides a fit quiz. There are several solid-colored one-pieces and two-pieces available in shades including navy blue, black, and red. Additionally, there are choices for the amount of bottom covering and whether the cloth is flat or ribbed. Prices range from $95 to 115, and the sizes run from XS to 3XL.

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Competitive Landscape

  • A new line of swimwear from Skims featuring glistening metallic bikinis in champagne, nickel, and gold was introduced in 2022. There are bandeau, triangle, and high-neck tops available for the bikini choices, and a few matching bottoms include a stringy bottom and a mid-waist bottom with a little more coverage. A playful cut-out monokini, a traditional high cut, and even a complete cycle suit are available as one-piece swimsuits. There are matching bathing shorts and a sarong to complete the shiny look. All products range in price from $48 to $128 and are available in sizes XXS to 4X.
  • MeUndies, a US-based manufacturer of men's and women's sleepwear, underwear, and loungewear, has introduced MeUndies Swim, a line of swimwear manufactured from recycled polyamide and plastic bottles, in 2022. Enhanced eco-friendly, very soft, and elastic clothing from MeUndies is not only comfortable in the water, but also beneficial for the environment. Following MeUndies' most recent release of the movement-inspired Breathe collection, which was the first time the business added a new fabric to its selection, comes the new swimwear line.

Key Segments Covered in the Women’s Swimwear Market Report

  • By Product Type :

    • One-piece Swimsuits
    • Tank Suits
    • Sling Bikinis
    • Pretzel Suit s
    • Monokinis
    • Maillots
    • Two-piece Swimsuits
    • Knee Skin
    • Body Skin
    • Racerback
  • By Fabric :

    • Nylon
    • Polyester
    • Cotton
    • Spandex
    • PBT
  • By Pricing :

    • Low-price
    • Mid-price 
    • Premium-price 
  • By Distribution Channel :

    • Online Stores
    • Departmental Stores
    • Specialty Retail Stores
    • Mono Brand Stores
    • Sports Outlets
  • By Region :

    • North America
    • Latin America
    • Europe
    • Middle East and Africa (MEA)
    • APEJ
    • Japan

- FAQs -

What will be the projected market size of the women’s swimwear market by 2032?

By 2032, the global women’s swimwear market is projected to reach a market size of US$ 206.54 Bn.

What will be the growth rate of the global women’s swimwear market during the forecast period?

The global women’s swimwear market is expected to grow with a 4% CAGR during 2022-2032.

What is the present market value of the women’s swimwear industry?

The global women’s swimwear market is currently worth more than US$ 133 Billion.

How is the US women’s swimwear market projected to grow during 2022-2032?

The US is predicted to acquire 40% of the global market share in 2022 and grow with a 5.1% CAGR during 2022-2032.

Which segment is expected to dominate the global women’s swimwear market during 2022?

In 2022, the specialty retail stores segment by distribution channel type is expected to occupy a 65% market share and is expected to dominate the global market during 2022-2032 too.

What will be the outlook of the women’s swimwear product type segment during the forecast period?

The polyester segment is projected to hold a global market share of 30% in 2022.

What was the outlook of the Chinese women’s swimwear market during 2022?

The Chinese region is forecast to have a CAGR of 4% over the projection period of 2022- 2032.

Women's Swimwear Market

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