- Press Release -

Rockville, Md. The global men's swimwear market is set to reach about US$ 400 Mn by 2022, according to Fact.MR. As swimwear becomes as much a style statement as a functional garment, designs turn over regularly and new variants keep reaching shelves, even as water scarcity in developing regions and the challenge of marketing briefs test the category.

Swim trunks lead the product mix, polyester and nylon dominate fabrics, and mid-price products carry most of the market. Europe is strong in polyester, while Asia Pacific excluding Japan features in nylon and spandex.

Products, Fabrics and Pricing

Swim trunks account for about a third of revenue and near US$ 122 Mn by 2022, popular across age groups, while men's bikinis remain a niche with a single-digit share. Leg skin follows swim trunks, with Europe about a quarter of that segment at near US$ 19 Mn, and square leg suits offer opportunity across North America and Asia Pacific. By fabric, polyester and nylon lead as they dry faster than cotton, with polyester in Europe passing US$ 40 Mn by 2022 and nylon strongest in Asia Pacific, while spandex is gaining, each of North America and Asia Pacific above US$ 17 Mn by 2022. On price, mid-price products make up about half the market at near US$ 200 Mn by 2022, striking a balance of comfort, quality and cost, with premium about a third the size of mid-price.

Style Drives Demand

The market runs on fashion and function. As swimwear doubles as self-expression, refreshed designs and materials keep buyers engaged, though water scarcity, swimming injuries and the difficulty of selling briefs temper wider growth.

Suppliers and Their Playbook

The field brings together swimwear and apparel brands.

• Triumph International, Speedo International Limited, Perry Ellis International, Parah S.p.a, Orlebar Brown Limited, NoZONE Clothing Limited, La Perla Group, Dick's Sporting Goods, Arena Italia S.p.A, American Apparel, and Amer Sports Corporation are among the key players in the report.

Reading the Market for Decisions

For brands, growth favours swim trunks, quick-drying fabrics and mid-price ranges. Investors get a small market with steady, style-led demand. Procurement and retail teams can plan around swim trunks and polyester carrying volume, with Europe and Asia Pacific the key fabric markets through 2022.

About the Report

Fact.MR's study covers the global men's swimwear market for the 2017 to 2022 forecast period, with segmentation by product, fabric, price range and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the men's swimwear market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.