The men’s swimwear market has often been in the shadow of the far larger women’s swimwear market but new innovations in materials are helping this market get its share in the limelight.
A particular trend that is having a substantial impact on the men’s swimwear market in the 21st century is a move towards transitional shorts perfectly suited to both casual wear and swimwear.
Key players that specialize in men’s swimwear have expanded their businesses by focusing on new swimwear materials and extending their product line offerings.
Companies are trying to cater to the millennial generation that unabashedly likes to flaunt bold colors and unique designs that give the wearer a sense of individuality in the swimwear market.
Men’s swimwear includes both performance and recreational swimwear. The different types of men’s swimwear available in the men’s swimwear market are jammers, board shorts, swim trunks, swim briefs, tech suits, square leg suits, euro swimwear, lifeguard swimwear, and full-body wetsuits.
Transitional shorts that seamlessly transform from casual wear to swimwear are a new addition to this category.
The Fact.MR report on the men’s swimwear market anticipates that it will witness a sluggish CAGR of 2.9% from 2017-2022 and be worth approx. US$ 400 million by the end of 2022.
Speedos and Square Leg Segments are an Equal Opportunity
The speedos and square leg segment have a revenue share of 13% each in the men’s swimwear market by product type.
The speedos segment is predicted to grow to a value of over US$ 50 million by the end of the forecast period. Europe alone accounts for roughly a quarter share of the speedos market.
On the other hand, the square leg segment is predicted to grow with a comparatively higher CAGR that key stakeholders in the men’s swimwear market would do well to make note of while devising their long-term investment strategies.
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Swim Trunks are the Largest Segment in the Men’s Swimwear Market
Swim trunks are almost a third of the men’s swimwear market and are the most popular segment by a considerable margin.
Companies would be advised to target either the Europe or APEJ swim trunks market as they are the only two regions poised to push past a value of US$ 30 million by the end of the forecast period.
The leg skin segment comprises 1/6th revenue share by product type segment in the men’s swimwear market and companies may wish to attack the North America leg skin market segment as it closely follows both Europe and APEJ.
Nylon and Polyester Far More Popular than Cotton Swimwear
Nylon and polyester together consist of nearly 2/3rd the men’s swimwear market and these material types outpace cotton swimwear by a massive margin.
The polyester men’s swimwear segment is estimated to touch US$ 160 million by end 2022. Key players may want to target Europe as this typically colder continent has a large population that seeks to travel to tropical or coastal regions to escape the bitter winter months.
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The Fact.MR report on the men’s swimwear market has profiled some of the prominent companies actively involved in the men’s swimwear market. The companies are
- Amer Sports Corporation
- American Apparel
- Arena Italia
- Dick’s Sporting Goods
- La Perla Group
- NoZONE Clothing Limited
- Orlebar Brown Limited
- Parah S.p.a
- Perry Ellis International
- Speedo International
- Triumph International.
(Additional information, including cross-sectional data and country-wise analysis & forecast is available in the report)
The growth of the global men’s swimwear market has been particularly strong in the 21st century as people have begun to take both health and recreational activities far more seriously.
The most recent trend witnessed in the men’s swimwear market is the emerging popularity of transitional shorts that serve the dual role of both casual wear and swimwear.
The credit of attracting newer customer demographics in the men’s swimwear market can be directly linked to transitional shorts. In addition to this, key stakeholders have tried to experiment with materials in the men’s swimwear market that provide greater comfort, are long-lasting, dry faster, and yet friendly on the wallet.
Once a largely static market, the men’s swimwear market has seen the entry of nimble upstarts that threaten to dislodge incumbents with their understanding of the future direction of the men’s swimwear market .
The report, compiled by Fact.MR, provides in-depth analysis of the global Men’s Swimwear market for the forecast period 2017-2022, and offers key insights about future market direction.
The scope of Fact.MR’s report is to analyze the global Men’s Swimwear market for the forecast period 2017-2022 and provide readers an unbiased and accurate analysis.
Men’s Swimwear manufacturers, stakeholders, and suppliers in the global sports industry can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading trade magazines and sports journals.
The report commences with a brief information of the global Men’s Swimwear market. This executive summary sets the tone for the rest of the report, providing users the scope of the report.
The executive summary includes important facts and statistics on the global Men’s Swimwear market.
The next section offers an overview of the Men’s Swimwear market. This comprises an introduction to the market, along with a standard definition of the product – Men’s Swimwear. In this section, market value and year-over-year growth is offered to the readers.
Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.
The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.
In order to offer readers with up-to-date information about the latest advancements in the global Men’s Swimwear market, the report provides updates about market opportunities, which can benefit leading manufacturers of Men’s Swimwear.
With continuous evolution of the sports industry, keeping a record of latest developments and trends is fundamental for Men’s Swimwear manufacturers to formulate key business strategies.
Detailed insights about raw material sourcing, supply chain, pricing analysis, list of distributors, and cost structure are provided in this section.
Considering the wide scope of the global Men’s Swimwear market and to offer in-depth insights, Fact.MR’s report provides segment-wise analysis and forecast.
The global Men’s Swimwear market has been categorized on the basis of product type, fabric type, pricing, distribution channel and region. This segmentation analysis is comprehensive, coupled with a detailed country-wise forecast provided on all parameters.
The report’s last section comprises of the global Men’s Swimwear market competitive landscape, to provide readers with the dashboard view of company analysis and market players.
This competitive intelligence is based on the providers’ categories across value chain, and their presence in the global Men’s Swimwear market.
Fact.MR is committed to offer unbiased and independent market research solutions to its clients. Each market report of Fact.MR is compiled after months of exhaustive research.
We bank on a mix of tried-and-tested and innovative research methodologies to offer the most comprehensive and accurate information. Our main sources of research include,
- Primary research
- Secondary research
- Trade research
- Focused interviews
- Social media analysis
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