The men’s swimwear market has often been in the shadow of the far larger women’s swimwear market but new innovations in materials are helping this market get its share in the limelight.
A particular trend that is having a substantial impact on the men’s swimwear market in the 21st century is a move towards transitional shorts perfectly suited to both casual wear and swimwear.
Key players that specialize in men’s swimwear have expanded their businesses by focusing on new swimwear materials and extending their product line offerings.
Companies are trying to cater to the millennial generation that unabashedly likes to flaunt bold colors and unique designs that give the wearer a sense of individuality in the swimwear market.
Men’s swimwear includes both performance and recreational swimwear. The different types of men’s swimwear available in the men’s swimwear market are jammers, board shorts, swim trunks, swim briefs, tech suits, square leg suits, euro swimwear, lifeguard swimwear, and full-body wetsuits.
Transitional shorts that seamlessly transform from casual wear to swimwear are a new addition to this category.
The Fact.MR report on the men’s swimwear market anticipates that it will witness a sluggish CAGR of 2.9% from 2017-2022 and be worth approx. US$ 400 million by the end of 2022.
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Speedos and Square Leg Segments are an Equal Opportunity
The speedos and square leg segment have a revenue share of 13% each in the men’s swimwear market by product type.
The speedos segment is predicted to grow to a value of over US$ 50 million by the end of the forecast period. Europe alone accounts for roughly a quarter share of the speedos market.
On the other hand, the square leg segment is predicted to grow with a comparatively higher CAGR that key stakeholders in the men’s swimwear market would do well to make note of while devising their long-term investment strategies.
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Swim Trunks are the Largest Segment in the Men’s Swimwear Market
Swim trunks are almost a third of the men’s swimwear market and are the most popular segment by a considerable margin.
Companies would be advised to target either the Europe or APEJ swim trunks market as they are the only two regions poised to push past a value of US$ 30 million by the end of the forecast period.
The leg skin segment comprises 1/6th revenue share by product type segment in the men’s swimwear market and companies may wish to attack the North America leg skin market segment as it closely follows both Europe and APEJ.
Nylon and Polyester Far More Popular than Cotton Swimwear
Nylon and polyester together consist of nearly 2/3rd the men’s swimwear market and these material types outpace cotton swimwear by a massive margin.
The polyester men’s swimwear segment is estimated to touch US$ 160 million by end 2022. Key players may want to target Europe as this typically colder continent has a large population that seeks to travel to tropical or coastal regions to escape the bitter winter months.
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The Fact.MR report on the men’s swimwear market has profiled some of the prominent companies actively involved in the men’s swimwear market. The companies are
- Amer Sports Corporation
- American Apparel
- Arena Italia
- Dick’s Sporting Goods
- La Perla Group
- NoZONE Clothing Limited
- Orlebar Brown Limited
- Parah S.p.a
- Perry Ellis International
- Speedo International
- Triumph International.
(Additional information, including cross-sectional data and country-wise analysis & forecast is available in the report)
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