- Press Release -

Rockville, Md. The global smart sports fitness tracker market is set for steady, moderate growth through 2022, according to Fact.MR, as rising health awareness pushes more people to track heart rate, activity and calories. Manufacturers are building in galvanic skin response and bio-impedance sensors, along with GPS and wireless smartphone links, deepening reliance on these devices.

Activity tracking leads by function, sports stores carry the largest channel share, and Europe is the biggest region. Online retail is the fastest-growing channel.

Functions, Pricing and Channels

Activity tracking is the leading function, heading past US$ 180 Mn by 2022, with augmenting nutrition plans the fastest-growing and heart rate the second-largest. By price, mid-price trackers lead revenue and pass US$ 200 Mn by 2022, while economic pricing grows fastest. On distribution, sports stores hold the largest revenue, above US$ 180 Mn in 2017, while online retail grows quickest, with demand strongest in Europe.

Health Awareness Drives Demand

The market runs on wellness and technology. Better sensors and smartphone integration make trackers more useful, but the spread of feature-rich smartwatches and smartphones, along with concerns over the accuracy of calorie and distance readings, temper faster growth.

Competitive Landscape

The market brings together sports technology and wearable-device makers competing on sensor accuracy, connectivity and price. Specific supplier names for this release are best confirmed against the underlying report, as the source press release lists a competitor set that does not correspond to fitness tracker manufacturers.

Reading the Market for Decisions

For makers, growth favours accurate multi-sensor devices and a strong online presence. Investors get a market with steady, health-led demand facing smartwatch competition. Procurement and retail teams can plan around activity tracking carrying demand, sports stores leading distribution, and Europe offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global smart sports fitness tracker market for the 2017 to 2022 forecast period, with segmentation by function, price range, distribution channel and region. It sizes each segment, maps the competitive field, and weighs the demand forces shaping the market. Further detail is available in the smart sports fitness tracker market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.