Organic Honey Market

Organic Honey Market Outlook (2023-2033)

The global organic honey market is expected to increase rapidly at a CAGR of 7.8% from 2023 to 2033. The market stands at US$ 900 million in 2023 and is thus predicted to reach US$ 1.9 billion by 2033-end.

Demand for buckwheat honey is projected to rise at a CAGR of 8% over the decade. Organic buckwheat honey helps people with pulmonary illnesses stay healthier and speeds up their recovery after surgeries with significant blood loss.

Organic honey is referred to as honey produced by nectar obtained from bees, which were only fed with organically grown flowers. Consumer preferences have shifted toward the consumption of food products with natural ingredients as a result of the rising focus on maintaining healthy lifestyles and worries about chemical additions. This has a significant positive influence on the adoption of organic honey as well.

Increased awareness about various types of organic honey, and methods of its production are some primary factors driving adoption. The stamp offers assurance that no chemicals were used and there were no adulterations during processing. The demand for organic honey is anticipated to increase as a result of additional qualitative aspects including greater flavor and distinctive yet superior color and texture.

Since organic honey is not warmed such as synthetic or ordinary honey, it is opaquer, thicker, and has a cloudy yellow tint. These qualities continue to establish a level of trust in consumers' minds, which supports market expansion for organic honey.

As awareness of the harmful health impacts of pollutants and pesticides in food products rises, the next generation of consumers is actively becoming more health conscious. As a result of this rising consciousness, people are gravitating toward organic alternatives. A rise in demand for and consumption of organic honey, a product that supports health, is predicted. The increase in consumption of organic honey is defined by several qualitative and macro factors.

Since consumers have become more aware of the health advantages that organic foods offer, there is an increase in demand from the food and beverage industry, which is fueling market expansion. Market participants are expected to experience positive growth as a result of rising consumer demand for organic honey and manufacturers expanding their supply of organic honey to the food service sector. Different types of honey have distinctive flavors and aromas as well as varying nutritional values. Another significant factor driving the use of organic honey in many industries is the nutritional profile of the different varieties.

The acceptance of organic honey is positively impacted by customers' increased focus on their health, the nutrients in their food, and the quality of the food they consume. The market for organic honey will continue to expand at a rapid rate due to the strong demand across numerous sectors, including food and beverage, medicines and nutraceuticals, cosmetics, and personal care. Additionally, it is anticipated that the rising popularity of organic honey and related products will support market expansion.

Report Attributes	Details
Organic Honey Market Size (2023)	US$ 900 Million
Projected Market Value (2033)	US$ 1.9 Billion
Global Market Growth Rate (2023-2033)	7.8% CAGR
Market Share of Buckwheat Honey	60%
Key Companies Profiled	Rowse Honey Hilltop Honey Barkman Honey, LLC Glorybee Inc. Little Bee Impex Madhava Honey Ltd. Wholesome Sweeteners Inc. Heavenly Organics LLC Wedderspoon

Why is Organic Honey Gaining Huge Popularity Worldwide?

“High Adoption of Natural Sweeteners by Health-conscious Consumers”

Demand for organic honey is anticipated to rise as young consumers choose natural sweeteners over artificial ones due to related health issues. Natural sweeteners are safe for ingestion by people and have several nutritional and health advantages, including helping people control their weight and blood sugar levels.

Natural sweeteners are a suitable option for intake due to their antibacterial and antioxidant effects as well as the presence of important vitamins and minerals. Additionally, a few of the elements promoting their use, which in turn affects the consumption of organic honey, are their extended shelf life and affordability.

Proteins, polyphenols, and amino acids are present in natural sweeteners, which provide the completed goods that are extensively used by health-conscious consumers with safety, security, a delectable flavor, and high-quality nutrients.

How is Market Growth Being Restrained to Some Extent?

“Wide Availability of Less-expensive Substitutes”

Soft drinks are sweetened with artificial sweeteners such as aspartame and acesulfame, while food and beverages are sweetened with saccharin, sucralose, and the herb stevia. These cheaper organic honey substitutes are easily available on the market. Therefore, the availability of alternatives will restrain market expansion for organic honey.

How Can Emerging Market Players Penetrate This Competitive Industry?

“New Market Entrants Investing in R&D to Enhance Quality of Product Offerings”

New companies are now embracing a major trend of adopting cutting-edge technologies and manufacturing equipment for the refined production of organic honey. New entrants are boosting their R&D spending to enhance the quality of their product offerings.

• A start-up based in India, BeeReady Harvesters, follows a heritage of beekeeping and offers organic honey, which is an elixir made by honeybees from the concentrated nectar of flowers. The company doesn't heat, process, or pasteurize the honey. Because of this, the honey retains all of its valuable enzymes, vitamins, minerals, and antioxidants.

Why is Consumption of Organic Honey So High in North America?

“Increase in Domestic Organic Honey Production in North America”

North America holds 40% share of the global market. A rise in domestic organic honey production and growing consumer preference for wholesome & delicious eating habits are accelerating market expansion in North America.

Other variables that are anticipated to boost organic honey sales in the region include an increase in the number of diabetics & obese people, as well as an increase in the availability of organic label honey products.

Country-wise Insights

Will Germany Be a Prominent Market for Organic Honey?

“Increasing Preference for Nutritive Sweeteners in Germany”

The market in Germany is driven by the presence of top organic honey producers, the continually expanding millennial population & their willingness to spend more on nutritive sweeteners.

What are the Future Opportunities for Organic Honey Suppliers in Japan?

“Surging Usage of Organic Honey in Drug Production”

Huge demand for organic honey in both culinary and non-food applications, increase in production volumes, growing consumption of natural and organic products, and surging usage of organic honey in drug production are the factors providing growth potential for organic honey suppliers in Japan.

Why is the U.S. Exhibiting High Demand for Organic Honey?

“Rapid Expansion of Apiculture Industry in the U.S.”

As the leading supplier of organic honey, the U.S. is expected to continue to rule the global market over the forecast period. Growing usage of organic honey in numerous products, favorable government initiatives, and high adoption of healthy lifestyles are driving market growth.

The apiculture industry is expanding quickly, and this is anticipated to increase domestic production of honey and lessen reliance on imports over the projection period.

Category-wise Insights

Why is Demand for Buckwheat Honey Gaining Ground?

“Buckwheat Honey More Preferred Owing to its High Nutritional Value”

Based on type, the market is classified into clover honey, manuka honey, sourwood honey, buckwheat honey, rosemary honey, dandelion honey, and others. Buckwheat honey holds around 60% of the global market. Buckwheat honey is increasingly being used for therapeutic purposes, including skin care and moisturizing. Buckwheat is predicted to have the biggest market share due to rising consumer demand as a result of its advantageous qualities, including a high nutritional value and a highly significant antioxidant content.

Buckwheat honey is widely used in the food and beverage sector in a variety of food products due to its less sweet taste. The demand for buckwheat honey, which is used to make cough syrup, is expanding quickly since they have a variety of medical benefits.

Which End Use is Likely to Contribute the Most to Market Expansion?

“Organic Honey Widely Used in Food & Beverages Due to its Sugar Concentration”

By end use, the market is divided into cosmetics & personal care products, food & beverages, pharmaceuticals & nutraceuticals. Currently, food & beverages account for 60% share of the global market.

Organic honey is being used in baking and other conventional food preparation techniques, and consumers are buying packaged honey to take the place of sugar in their morning coffee or tea. Organic honey's sugar concentration makes it suitable for diabetic people, which encourages food and beverage manufacturers to use honey as the sole sweetener.

Modern applications of honey in the food and beverage and health industries are fueling market expansion. Recent innovations in the food industry will expand the uses for organic honey, creating a considerable increase in the commercial potential for producers of honey-based products.

Which Sales Channel is Expected to Generate High Revenue for Market Players?

“Online Sales Channels Gaining traction Owing to their Convenience & Improved Product Visibility”

The market is segmented into wholesalers/distributors, modern trade, convenience stores, online sales, and others based on sales channel. Consumers are shifting from offline to online channels due to a significant change in lifestyles and changes in purchasing habits. Online platforms provide high degrees of convenience, improved product visibility, and features for at-home delivery, which is fostering the sales of organic honey through online channels.

Many consumers rely on online retailers to guide them through the vast selection of products available and, occasionally, to inform them of their choices for returns and exchanges if they are dissatisfied with the delivered goods. Due to the increased accountability these retailers provide in terms of overall customer care, many market players prefer to sell different kinds of honey, royal jelly, and wax through online channels.

Competitive Landscape

Organic honey suppliers are introducing new products to keep up with shifting consumer preferences around the world. They are also concentrating on boosting their production capacity. Producers of organic honey are selling their products at competitive prices with the aid of the most recent technological integration for processing, detection, and quality-enhancing.

For instance :

• Through efficient and thorough research in the areas of product quality and customer satisfaction, Wedderspoon Organic Inc. is involved in cost-effective process research and development. The organization places a strong emphasis on ensuring that production processes are efficient and offer the highest quality.

Key Segments Covered in Organic Honey Industry Research

• By Type :

  • Clover Honey
  • Manuka Honey
  • Sourwood Honey
  • Buckwheat Honey
  • Rosemary Honey
  • Dandelion Honey
  • Others

• By End Use :

  • Cosmetics & Personal Care Products
  • Food & Beverages
  • Pharmaceuticals & Nutraceuticals

• By Sales Channel :

  • Wholesalers/Distributors
  • Modern Trade
  • Convenience Stores
  • Online Sales
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa