Sun Screen Market

Global Sun Screen Market Outlook

The global sun screen market is estimated at USD 14.4 Billion in 2022 and is forecast to surpass USD 25.2 Billion by 2032, growing at a CAGR of 5.7% from 2022 to 2032.

Report Attributes	Details
Base Year Value (2021A)	USD 13.7 Billion
Estimated Year Value (2022E)	USD 14.4 Billion
Projected Year Value (2032F)	USD 25.2 Billion
Global Growth Rate (2022-2032)	CAGR 5.7%
Europe Market Share in 2021	~25%
Europe Growth Rate (2022-2032)	CAGR 5.9%
Collective Value Share (France, China, India) 2022: Top 3 Countries	~39%
Top 5 Companies Market Share in 2021	~21%
Key Companies Profiled	Johnson & Johnson Services Inc. L'Oréal S.A. Avon Products Inc. Kao Corporation Shiseido Co. Ltd Unilever PLC Mary Kay Inc. The Procter & Gamble Company Christian Dior SE Beiersdorf AG Other Market Players

The global sun screen market is projected to account for ~3.0% of the global personal care market in 2022. The global sun screen market is estimated to have an absolute $ opportunity of USD 10.8 Billion during the forecast years of 2022-2032.

2017-2021 Global Sun Screen Market Outlook in Comparison to 2022-2032 Growth Forecast

The summer season is the season when sun screen witnesses higher demand owing to the escalating intensity of sun rays which induce people to undertake measures to protect themselves from sunburn.

However, the availability of alternatives and seasonal climate change is impacting the sales of sun screens, estimated to provide a gain of 230 BPS in coming years. Moreover, manufacturers are also focusing on developing advanced dermatological products and introducing multi-use sun screen products and lotions coupled with anti-aging products that carries the ability to address issues related to skincare. This is therefore expected to enhance market growth and demand by 1.3X during the forecast years of 2022-2032. 

Fact.MR projects the sun screen market is expected to witness exhibiting growth at 5.7% CAGR during 2022 and 2032 in comparison to a CAGR of 3.9% with which it grew from 2017 and 2021.

Benefits Offered by Sun Screen Driving Demand

Sunscreen is used as a sun-blocking lotion and is available in gel, lotion, sprays etc. The American Cancer Society suggests that the application of sun screen reduces the risks of squamous cell carcinomas. And its regular use can also slow down the process of ageing and prevents wrinkles. Thereby supporting market growth by nearly 1/4th or ~25% of current levels.

Additionally, sunscreens are rated and labelled with a sun protection factor (SPF), which aids in diluting the fraction of UVA present in sun rays that reaches the skin, minimizing cancer risk.

Moreover, to look young and attractive, there has been augmented preference for organic and natural sun screen by the consumer. These natural and organic sun protection formulas are driving innovation in beauty products. All the above listed factors are estimated to support market growth by 1.7X in the assessment years of 2022-2032.

Escalating Outdoor Recreational Activities Driving Demand

The past few years have witnessed augmented participation in outdoor games and sports. Even in Europe, outbound tourism and beach volleyball are gaining immense popularity, which is helping create demand for sun screen and aiding in the growth of the market.

As consumers from western countries highly prefer use of sun care products while performing outdoor activities, the rise in participation in recreational activities is poised to provide a gain of 340 BPS to the sun screen market during the assessment years of 2022-2032.

Enhanced Consumer Base in Middle East

Key players in the sun screen market are focused on tapping the Middle East sun screen market. They are introducing sun screen products with new formulations and active ingredients that provide maximum protection to the consumers. The introduction of new products is attracting a wider consumer base thereby expected to enhance sales of sun screen products by 1.3X in coming years.

Moreover, consumers make their choices after a thorough investigation. For instance, they choose sun care products after evaluating the ingredients of the products. They gather information from a range of sources such as pharmacists, take suggestions from dermatologists, information on the web and media before purchasing the desired product.

Therefore, the companies can focus on conveying their sun protection formulations to influence and attract a larger percentage of consumers in the Middle East region. This is poised to provide a gain of 190 BPS during the assessment years.

Region-wise Insights

Which region accounts for more market share in Sun Screen Market?

Europe sun screen market accounts for 24.8% of the overall sun screen market share and is projected to grow at a CAGR of 5.9% during forecast years. This is attributed to the presence of multiple established and emerging players in the market. In addition to this, augmented adoption of sun screen products by the consumers in the region owing to the rising outdoor recreational activities is attributed to support market growth in coming years.

What is the market scenario in East Asia and South Asia for Sun Screen Market?

The East Asia and South Asia sun screen market accounts for 19.4% and 18.7% of the sun screen market. Collectively, they hold 38.1% of the overall sun screen market share respectively. East Asia and South Asia are projected to grow at an impressive CAGR of 6.2% and 6.4% during the forecast years.  

This is mainly attributed to the growing awareness regarding the damage and impact of the sun on unprotected skin. Therefore, solar protection is one of the key drivers behind the fastest-growing sun screen market in the region.

Category-wise Insights

Which product type dominates the Sun Screen Market during the assessment period of 2022-2032?

The sun screen products are available as sun protection products, after-sun products, self-tanning products and other products. Amongst them, the sun protection products segment holds approximately 35.4% of the sun screen market share. The segment is projected to grow at a CAGR of 6.1% during the forecast years. This is attributed to the highlighted use of natural and herbal ingredients in sun screen products, which is often used as a key branding strategy by the key players in the sun screen market, which creates a positive image of the product in the minds of consumers. 

Which distribution channel is estimated to account for largest market share in Sun Screen Market?

Based on the distribution channel, offline sales holds 54.4% of the overall market share. In offline sales, sales through hypermarkets/supermarkets constitute approximately 1/3rd i.e. 34.2% to the market share and will continue to be an attractive distribution sales channel for sun screens. 

Owing to the easy accommodation of huge stocks of wellness products including sun screens and their easy availability to consumers is aiding in mushrooming of sales through hypermarkets and supermarkets. This is likely to support market demand by 1.4X during the forecast years. 

However, online sales channels have emerged as a lucrative opportunity for manufacturers to sell their products online. This is because of the younger generation turning towards purchase through online mediums. Therefore, the online sales of sun screen are projected to grow at a CAGR of 5.9% during the assessment years. 

Competitive Landscape: Top Companies in Sun Screen Market

The global sun screen market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.

Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of advanced sun screen.

Fact.MR has provided detailed information about price points of top manufacturers in sun screen market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.

For instance:

1. Cetaphil launched sun care range in 2020 which features Cetaphil Sun SPF 30 and Cetaphil Sun SPF 50
2. Unilever Plc acquired Paula’s Choice in 2021. The company is a leading digital-led skincare brand having science-backed products and offers its products in a direct to consumer format (D2C)
3. Shiseido Co. Ltd. in 2019 acquired Drunk Elephant Holdings, LLC, a prestige skincare brand that resonates well with a diverse consumer base coupled with a younger generation of millennials and generation Z consumers

Global Sun Screen Market by Category

• By Product Type :

  • Sun Protection Products
  • After Sun Products
  • Self-Tanning Care Products
  • Others

• By Form :

  • Cream
  • Gel
  • Lotion
  • Wipes
  • Sprays
  • Others

• By Distribution Channel :

  • Online Sales
    • Company Owned Websites
    • E-Commerce Websites
  • Offline Sales
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Departmental Store
    • Convenience Stores
    • Pharmacy & Drug Stores
    • Other Sales Channel

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA