Oct 04, 2018

Preference for Organic and Naturally-sourced Products catalyze Expansion of Body Mist Market, notes Fact.MR

by Team Fact.MR

The body mist market is making substantial strides propelled by the rising demand for affordable personal care products in the category of fragrances and scents in the personal care industry. The growing inclination toward organic and natural ingredients in fragrances has been creating exciting prospects in the worldwide body mist market. This is fostering the use of natural ingredients such as jasmine, musk, cardamom, nutmeg, rose, papaya, and pineapple in body mist. The focus has also been gathering momentum from the use of organic ingredients to develop refreshing fragrances that promise to stimulate the senses of the user. Rising spend on research and development centers by prominent brands in developed countries is likely to support a steady expansion of the body mist market over at least in the next few years. The proliferation in demand for body mists through online retails and the rapidly rising sales in e-commerce are contributing to the growth of the market.

According to Fact.MR, the body mist market is projected to touch a valuation of US$4,671 Mn by the end of 2022. The market is expected to rise at a slow pace during the forecast period of 2017–2022.

On the regional front, currently Europe is projected to contribute the leading share, vis-à-vis value, in the global body mist market. The regional market is expected to maintain its lead in the coming years as well. The demand for advanced formulations in the regional body mist market has led manufacturers to explore new avenues in organic and herbal fragrance extracts. The launch of advanced body mist products is expected to accentuate the demand for body mist for various skin types in Europe. A large part of this demand is coming from the men population. The demand for products targeted at this demography is expected to rise rapidly and continue boosting the overall body mist market. The opportunities in the men body mist market are estimate to touch US$1,880 Mn by the end of 2022.

Of all the various skin types, the demand for body mist for normal skin type is predominant. However, people with oily skin are exhibiting a promising demand for body mist over the past few years. The segment is anticipated to reach a worth of around US$1,083 Mn by 2022 end, rising at a moderate CAGR during 2017–2022. In 2017, the revenue share held by the oily skin segment among all skin types was around 20% in the overall body mist market. The segment is expected to gain some share over the years.

Various types of fragrance types are gathering steam in the body mist market. One of the types likely to receive substantial attention by manufacturers is the citrus body mist. The segment was worth US$806 Mn in 2017 and projected to touch a worth of US$925 Mn by 2022 end. The segment is thus projected to expand at a CAGR of 2.8% during 2017–2022.

The body mist market is witnessing a substantial boost from the rise in demand for products from drug stores. In 2017, the segment was anticipated to have reached a worth of around US$798 Mn. However, the sale of body mists is projected to grow at a lackluster CAGR during 2017–2022. Among all the distribution channels, the segment held a revenue share of nearly 20% in the global body mist market.

The launch of new brands from key manufacturers is creating large lucrative avenues in the evolution of the body mist market. Some of the companies striving to hold sizeable shares in the body mist market are The Unilever Group, the Procter & Gamble Company, Revlon, Inc., Burberry Group plc, Amway Corporation, LVMH Moët Hennessy Louis Vuitton S.E, Shiseido Company, Limited, L'Oréal S.A, and the Estée Lauder Companies Inc.