Body Mist Market

Body Mist Market Analysis Report By Gender Type (Female, Male, Unisex), By Skin Type (Sensitive, Oily, Normal, Dry, Combination), By Scent Family (Floral, Fruity, Fresh, Warm, Woody & Earthy), By Distribution Channel, And By Region Forecast- 2022 to 2032

Analysis of Body Mist market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Body Mist Market Outlook (2022-2032)

The global body mist market is projected to expand steadily at a 5% value CAGR, during the forecast period 2022-2032. In the year 2022, the market size is projected to expand and gain a global market valuation of US$ 6 Billion. Considering this steady growth along with the booming demand in the global market, the body mist market is expected to reach US$ 8.95 Billion by 2032.

Body fragrances are diluted in body mists. Body mists do not last as long as fragrances since they are gentler and lighter. Body mist remains on the body for more than 3 hours before the perfume fades and individuals have to reapply the product again to maintain the fragrant aroma on their bodies, Body mists are perfect for layering fragrance on the body since they assist to mask odor and are less expensive owing to the reduced scent oil content.

Body mists have a high alcohol and water content, which prevents perspiration and drying out of the skin.



Anticipated Base Year Value (2021)

US$ 4.2 Billion

Expected Market Value (2022)

US$ 6 Billion

Projected Forecast Value (2032)

US$ 8.95 Billion

Global Growth Rate (2022-2032)


Expected Growth Rate of the US Market (2022-2032)

5.1% CAGR

Anticipated Growth Rate of China Market (2022-2032)

4.9% CAGR

Prominent Players in The Global Market

  • Victoria’s Secret
  • Bath & Body Works
  • Giorgio Armani,
  • Christian Dior
  • The Body Shop
  • Estée Lauder Companies Inc.
  • Kenneth Cole Productions
  • Marks and Spencer Group plc.
  • Moschino

People have started to oppose the use of synthetic chemicals, which can result in a number of skin illnesses, problems, and allergies, as people have grown more concerned with their health and face or skin in recent times. Natural body mists, which include pure natural scent oil extracted directly from plants, wood, and flooring, have gained popularity as people have grown more aware of the benefits of using organic goods.

These chemical-free, organic body mists are kind to your skin. Due to the fact that they do not hurt the skin like conventional deodorants do, the products also contribute to enhancing the customer experience by helping customers feel comfortable and fresher.

A crucial trend propelling the global body mist market ahead is the increase in demand for organic body mist on a global scale. Thus, with all these benefits taken into consideration, the global market for body mists are expected to propel during the forecast period.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

2017-2021 Body Mist Market Demand Analysis vs. Forecast 2022-2032

According to market research and competitive intelligence provider Fact.MR- the market for body mist reflected a value CAGR of 3.5% during the historical period, 2017-2021. Body mist sales have been impacted by the rising acceptance and popularity of scent items, particularly among the millennial population who are more likely to shop online for a variety of goods and try out new brands and concepts.

At the same time, the increasing levels of disposable income among the consumers in various developing countries are propelling the demand for body mists. At the same time, the increasing consumer trend towards gas-free deodorants or body sprays are pushing the consumers towards adopting body mists.

The global body mist market is also experiencing some new kinds of product developments. With consumers becoming more environment-friendly, they are choosing organic body mists. With such developments, the global body mist market is expected to grow over 4.5% CAGR during 2022-2032.

Prominent Growth Drivers Influencing Body Mist Market Demnd

Rising consumer trend towards online shopping to boost the global market demand

The global demand for body mists have been impacted by the rising acceptance and popularity of scent items, particularly among the millennial population who are more likely to shop online for a variety of goods and try out new brands and concepts.

At the same time, various online retailers have been attracting the consumers with several kinds of discounts and coupons. These discounts are propelling the consumers to boost the global body mist market during the forecast period.

As millennials demonstrate a rising interest in building fragrance wardrobes and stacking several nodes to create their own custom fragrances, the body mist industry will continue to exhibit potential growth.

Various Companies to use different strategies to accelerate demand

The body mist market is poised for growth as companies continue to concentrate on creating organic and natural body mists as well as aromas that uplift the mood. Additionally, a number of companies are implementing cutting-edge marketing strategies to increase brand loyalty among consumers, such as personalizing algorithms and utilizing social media platforms like Instagram and Facebook.

Due to their growing economies and strong purchasing power, developing nations are also seeing a noticeable increase in the demand for beauty care products, which will help the body mist market generate more income. This has enabled many companies to introduce pocket-friendly ranges for the body mists. With this rising demand for these products, the demand for body mist will experience a boom during the 2022-2032 forecast period.

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What Could Possibly Hinder Body Mist Market Demand?

The use of synthetic chemicals and high evaporation rate of the perfume to restrict the market growth

Body mists' popularity has decreased as a result of their low essential oil concentration and high alcohol content, which cause them to evaporate swiftly and lose their aroma quickly.

According to the Environment Working Group (EWG), many body perfumes and fragrances-aside from natural essences-typically contain dangerous synthetic compounds, notably petrochemicals. This information has increased consumer awareness, which is expected to limit the market expansion for body mists. Hence, these can be some of the significant reasons that can stymie the growth of the body mist market during 2022-2032.

Category-wise Insights

Which product segment is forecast to gain the maximum market share?

Unisex Body Mists will continue to dominate the global market during the forecast period

The unisex category is expected to lead the global body mist market in 2022 and is likely to retain its dominance throughout the forecast period. The segment is predicted to gain a global market share of 60% by 2022.

Body mist demand has increased dramatically as a result of expanding workforce in emerging nations and growing everyday usage of perfumes by both men and women. Body mists are better for daily usage than fragrances since they are lighter, less expensive, less intense, and contain a lot of alcohol.

While women's interest in personal grooming products continues to grow, growing knowledge of skincare and healthcare has been encouraging males to purchase cosmetics. This has led to an increase in the introduction of male grooming products, opening up new markets for the expansion of the body mist industry.

What would be the outlook of the skin type segment during the forecast period?

The combination skin category is being highly preferred by customers

In 2022, the combination skin segment is expected to hold the major portion of the body mist market by skin type, accounting for almost 30% of the global market share. Fact.MR predicts that with the wide use of synthetic chemicals in these fragrances, the sensitive skin people are completely avoiding the use. And for this reason people with a combination skin type are opting for such body mists.

However, during the projected period of 2022-2032, the combination skin segment is anticipated to expand quickly at a CAGR of 4%. This is because of the introduction of more organic products introduced by the key players in the markets. Such developments will boost the demand during 2022-2032.

Country-wise Analysis

What is the outlook of the U.S Body Mist Market?

Organic body mists will boost the market demand

The US market will be the most lucrative market for body mist during the forecast period. As per Fact.MR, the US market is expected to gain a market share of 45% in 2022.

The market for organic and natural fragrances has come a long way, and recent product introductions have actually been more creative than those in the past. Various companies are making use of natural ingredients to make their products.

A US-based organic firm has unveiled its new range of body mists, a unisex product that promises 24-hour protection and contains peppermint, rose geranium, coconut oil, tea tree, and patchouli. Additionally, younger customers' rise resulted in more selective shopping. Thus, the US market is predicted to grow at a 5.1% CAGR during 2022-2032.

What can be expected from the Chinese Market for Body Mists?

China has emerged as one of the most profitable markets for the sales of body mist and is also expected to register the highest CAGR during 2022-2032. During the forecast period, the Chinese market for body mist is expected to grow at a 4.9 % CAGR.

The launch of novel products that guarantee long-lasting scent and high awareness continue to be the key drivers of body mist sales in the region. Customers in this nation are drawn to these items due to their variety as well as the organic trend.

With rising consumer expenditure on high-end grooming products, this area is projected to continue to be a high-growth market for body mists. People now have more spare cash and are prepared to spend on luxury companies like Victoria's Secret and Dior. As a result, during the anticipated period, this will strengthen the local economy.

Start-up Scenario

  • Scentbird, situated in New York, uses the eyewear company's business strategy of letting customers try products out for a few weeks before making a purchase. Customers may get a full-sized bottle of a certain fragrance from the website, and if they enjoy the perfume after five days, they can keep the sample and also be charged appropriately. If not, they are free to send it back.
  • In order to assist customers uncover new niche fragrances-fragrances that one would not even be able to locate in the offline world-Bergamot is developing a sample subscription service. Subscribers receive three new smells each month for $20, all of which have been de-branded and are presented in Bergamot's glass spray vials. The user may purchase a certain scent through the website if they like it.

Competitive Landscape

  • In 2022, Victoria's Secret & Co. released its newest fragrance, Bare Eau de Parfum, a smell that adapts to the wearer's bodily chemistry. The first fragrance to employ Cryptosym on the market is called Bare, and according to Victoria's Secret, it "can encrypt scent formulas." Additionally, it has a unique combination of musks.
  • J'Adore Parfum D'Eau, Dior's first ever water-based and alcohol-free fragrance, was unveiled in 2022. Charlize Theron will serve as the face of the advertising campaign. A significant amount of floral oils and water are blended together under great pressure in this proprietary nano-emulsion method to create the revolutionary recipe that the premium cosmetic brand has declared.

Key Segments Covered in the Body Mist Market Report

  • By Gender Type :

    • Female
    • Male
    • Unisex
  • By Skin Type :

    • Sensitive
    • Oily
    • Normal
    • Dry
    • Combination
  • By Scent Family :

    • Floral
    • Fruity
    • Fresh
    • Warm
    • Woody & Earthy
  • By Distribution Channel :

    • Newbuild
    • Retrofits
  • By Region :

    • North America
    • Latin America
    • Europe
    • CIS & Russia
    • Japan
    • APEJ
    • Middle East Africa

- FAQs -

What will be the projected market size of the body mist market by 2032?

By 2032, the global body mist market is projected to reach a market size of US$ 8.95 Bn.

What is the present market value of the body mist industry?

The global body mist market is currently worth more than US$ 6 Billion.

What will be the growth rate of the global body mist market during the forecast period?

The global body mist market is expected to grow with a 5% CAGR during 2022-2032.

How is the US body mist market projected to grow during 2022-2032?

The US is predicted to acquire 45% of the global market share in 2022 and grow with a 5.1% CAGR during 2022-2032.

What was the outlook of the Chinese body mist market during 2022?

The Chinese region is forecast to have a CAGR of 4.9% over the projection period of 2022- 2032.

Which segment is expected to dominate the global body mist market during 2022?

In 2022, the unisex segment by gender type is expected to occupy a 65% market share and is expected to dominate the global market during 2022-2032 too.

What will be the outlook of the body mist skin type segment during the forecast period?

The combination skin segment is projected to hold a global market share of 30% in 2022.

At what rate did the body mist market flourish from 2017-2021?

From 2017-2021, the body mist market grew at a CAGR of 3.5%.

Body Mist Market

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