Gift Packaging Market

Global Gift Packaging Market Outlook (2022-2032)

The global gift packaging market is estimated at USD 27 Billion in 2022 and is forecast to surpass USD 38 Billion by 2032, growing at a CAGR of 3.6% during 2022- 2032.

Report Attributes	Details
Base Year Value (2021A)	USD 26 Billion
Estimated Year Value (2022E)	USD 27 Billion
Projected Year Value (2032F)	USD 38 Billion
Global Growth Rate (2022-2032)	3.6%
North America Market Share in 2021	~24%
North America Growth Rate (2022-2032)	4.1%
Collective Value Share (US, China, India) 2022: Top 3 Countries	~29%
Top 5 Companies Market Share	~38%
Key Companies Profiled	IG Design Group PLC Mondi Hallmark Licensing, LLC Card Factory POL-MAK Printing Company Xiamen Yama Ribbon & Bows Co Ltd Karl Knauer KG DS Smith International Packaging Corporation Ebro Color GmbH

The global gift packaging market accounts for ~3% of the global packaging market in 2022. The global gift packaging market is estimated to have an absolute $ opportunity of USD 11 Billion during the assessment period of 2022-2032.

Increasing popularity of e-commerce sales channel for such packaging products and gift wrapping products through Amazon, Snap-deal, Flip kart and many more have escalated the present market valuation by 1.8X over past half-decade.

Moreover, presence of highly diversified gifting culture across the globe initiated various mergers and acquisitions followed by global leaders in gift packaging market over past half-decade.

2017-2021 Global Gift Packaging Market Outlook in Comparison to 2022-2032 Growth Forecast

Increase product application for corporate gifting and personal gifting on certain occasions is auguring well for the gift packaging market demand. In addition to this, increasing propensity of consumers towards sustainable packaging at attractive prices are some of the factors slated well for the impressive growth of the market in coming years.

Manufacturers in tandem with market trends are coming up with product innovation in the gift packaging industry to maintain their consumer base. For instance, they have introduced cloth bags, paper bags to pack gifts, which has removed the need for plastic packaging products, thus, going green. This is expected to provide a gain of 195 BPS during the forecast period of 2022-2032.

Multiple alternatives for wrapping paper to package gifts are likely to rule the market. For instance, consumers are using recycled newspaper, decorative lunch bags, reusable gift wrap and decorative shopping bags etc. for packaging gifts. Consumers are also effectively using DIY items such as decorative handkerchiefs for packing gifts.

Shifting consumer trends towards celebration activities and parties coupled with the development of the e-commerce industry is driving market growth. Additionally, growing corporate events, using gifting to express gratitude to establish business relations with clients, is eventually increasing the consumption of gift packaging products by 1.3X. 

Fact.MR projects the gift packaging market to witness exhibiting growth at 3.6% CAGR between 2022 and 2032 in comparison to a CAGR of 2.6% posted between 2017 and 2021.

Influx of Clean and Minimalistic Design is the New Trend

The loud and vibrant designs are being swept away by clean and minimalistic designs. The rising tendency to keep gift packaging simple is the new trend in the market. Simple designs emphasizing essential values with no extravagance are gaining immense popularity amongst consumers in gift packaging formats.

Producers are capitalizing on the emerging trend of minimal aesthetic gift packaging designs, which has helped them appeal to consumers in terms of presentation styles. This new trend is likely to support market growth by 24% during the forecast years of 2022-2032.

Customized and Personalized Prints Creating Customer Connection

There has been a significant increase in demand for customized and personalized prints by consumers, creating significant implications for the gift packaging market. Key market players like DS Smith plc and Karl Knauer KG provides customized gift packaging print options.

Most of the players have diversified their offerings and are empowering consumers to choose their prints to maintain long-term consumer relations with them. This power of choice equips consumers with new dimensions of flexibility, convenience, and design possibilities. Thus, customized and personalized offerings in the gift packaging market are likely to provide a gain of 230 BPS during the forecast period of 2022-2032.

Rising Trend of Corporate Rewarding and Gifting

The concept of corporate rewarding, a gesture of acknowledgement and a viable strategy to foster new relationships with both employees and clients on specific occasions is marking its place in companies. Penetration of corporate gifting trends as a strategic move amongst companies for promotion is poised to propel market demand for gift packaging by 1.3X during the forecast years of 2022-2032.

Franchising Offering Opportunities for Emerging Economies

Franchising is a successful business strategy followed by companies to expand their businesses, and the gift packaging industry is no exception to it. It is a favorable business concept and is often a ‘win-win’ situation for both the franchisor and the franchisee.

In the gift packaging market, franchising is considered a prominent avenue for business propagation within a limited amount of time. Because of sustainable revenue benefits and enhanced survival rates offered by franchising, the manufacturers are swiftly gravitating towards this concept, to boom their businesses. This is likely to propel market growth by 1.5X in the assessment period of 2022-2032.

Region-wise Insights

Which is the dominant region in Gift Packaging Market?

North America gift packaging market is the dominant region in the overall market as it contributes approximately 24.3% to the overall market. The sales of gift packaging paper is likely to be driven by the age-old American culture of personal gifting on a recurrent basis, along with rising customer inclination towards eye-catching packaging paper designs. This is expected to provide an additional 2.5th of present gift packaging market demand. 

The United States in North America holds the largest market share of 15.9%. Consumers are shifting towards lightweight packaging formats equipped with premium properties, due to which flexible packaging types are likely to outsell the rigid variants. Thus, the gift packaging market in the United States is bound to witness a CAGR of more than 4.5% during the forecast years of 2022-2032.

Category-wise Insights

Which product type attracts more number of consumers in the Gift Packaging Market?

Wrapping papers are demanded more by consumers because of their aesthetic look and appeal and they hold approximately 29% of the global market share. The need for eco-friendly packaging material coupled with growing e-commerce companies is fueling wrapping paper market demand. This, in turn, is expected to boost gift packaging market value by 15%.

Which material segment is in more demand as compared to others in the Gift Packaging Market?

Gift packaging is available in different materials like paper & paperboards, plastics, glass, metals etc. under which paper & paperboards has the highest market share of 37.9%. Enhanced focus on sustainability, augmented consumer awareness for choosing sustainable packaging material is fueling the market growth.

Consumers are increasingly becoming conscious of the negative environmental footprints of plastic and other non-biodegradable gift packaging materials, and are thus, preferring paper and paperboards gift packaging materials. All the above-listed factors are expected to boost market demand by 1.7X.

Competitive Landscape: Top Companies in Gift Packaging Market

The global gift packaging market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.

Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of advanced gift packaging products.

Fact.MR has provided detailed information about price points of top manufacturers of gift packaging positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.

For instance:

1. IG Design Group PLC, in 2020 announced the acquisition of CSS Industries, Inc., which is the manufacturers of seasonal and gift products. This acquisition is likely to broaden the product portfolio of the company and is bound to mark its presence in the US craft market, in addition to providing access to many new channels and markets. 
2. Mondi collaborated with ACMI, an Italian machine producer. It launched a new wrapping system for pallets-Advantage StretchWrap in year 2021. This innovative paper solution uses paper as an alternative to plastic. It has up to 62% lower greenhouse gas and more than 46% GHG emissions when compared to other plastic stretch films.

Global Gift Packaging Market by Category

• By Product Type :

  • Bows and Ribbons
  • Bags and Containers
  • Boxes
  • Wrapping Paper
  • Pouches
  • Decorative Articles
  • Tapes
  • Films and Foils

• By Material :

  • Plastics
  • Paper & Paperboard
  • Metals
  • Glass

• By Packaging Form :

  • Flexible 
  • Rigid 

• By Packaging Type :

  • Primary 
  • Secondary 
  • Tertiary 

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA