Gift Packaging Market Remains a Fragmented Landscape, Top Five Players Account for Nearly 9% Revenue Share
The global gift packaging market remains a fragmented landscape, with the top five players accounting for around 9% of the market share in 2017. Leading players in the gift packaging market space are expanding their reach across densely populated emerging economies, to benefit from the booming retail sector. For instance, Hallmark Cards, a key player in the gift packaging market, is vying to capitalize on new opportunities by distributing its products across emerging economies such as India and China.
The gift packaging market is characterized by a large-scale presence of local manufacturers. The emphasis of these players to offer gift packaging formats with regional design preferences at economic price points, is likely to pose major challenges for the industry giants. However, international players in the gift packaging market space are entering into strategic acquisitions of regional or small players to strengthen their presence across the regional markets.
Evolving Trend of ‘Less is More’ to Encourage Influx of Clean and Minimalistic Designs
The loud and vibrant designs in gift packaging seem to be swept aside by clean and basic designs, with the rising fad for keeping it simple. Gift packaging formats based on minimalism, with emphasis on essential values with no extravagancy, are gaining considerable popularity amid the customer marketplace.
Minimalistic designs also help brands to stand out in terms of presentation styles, enhancing appeal of their offerings in the gift packaging market space. Prominent brands, such as Zazzle and Etsy, offer a wide-range of minimalistic gift packaging designs with a tinge of creativity, to capitalize on the emerging trend of ‘minimal aesthetic’.
Franchising to Offer Prime Opportunities for Emerging Businesses to Gain Foothold
Franchising has been an age-old successful business strategy for affluent expansion of businesses, with gift packaging being no exception. Franchising has been embraced as a favorable business concept and has often evolved as a ‘win-win’ for both the franchisor as well as the franchisee.
In the present scenario, franchising has become prominent in the gift packaging market as a viable avenue for business proliferation within a stipulated amount of time. Startups vying to make it big in the market are swiftly gravitating toward this business concept, as it offers sustainable revenue benefits and enhanced survival rates for both the franchisor and the franchisee.
Creating Consumer Connection via Customized and Personalized Prints- A Strategic Lever for Success
Prominent brands are increasingly leveraging on the rising demand for customized and personalized prints, a trend that carries significant implications for the gift packaging market. Key manufacturers, in line with the aforementioned, are diversifying their offerings and empowering customers to choose their own prints, in a bid to achieve long-term customer retention.
Key players, such as Karl Knauer KG and DS Smith plc, are offering immense scope for customized prints on their gift packaging formats, in a bid to equip the customers with new dimensions of design possibilities, convenience, and flexibility.
Trend of Corporate Rewarding and Gifting to Create Lucrative Avenues for Gift Packaging Market
A majority of the companies are rapidly gravitating toward the concept of corporate rewarding on specific occasions. This not only acts as a gesture of mutual acknowledgment, but is also a viable strategy of the companies to foster new relationships, both with their employees and clients.
The rising popularity of corporate gifting among companies as a strategic move for sales promotion is likely to propel the demand for gift packaging in the forthcoming years. A healthy penetration of the corporate gifting trend is anticipated to introduce new profit-making aspects for the gift packaging market.
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The competitive landscape features profiles of key companies operating in the gift packaging market. Various aspects central to profiles of the key players in the gift packaging market, such as product portfolios, product innovations, differential business strategies, and many more have been extensively analyzed in the report on gift packaging market. The report on gift packaging market features prominent companies such as IG Design Group Plc., Hoomark (Subsidiary of IG Design Group), Card Factory Plc., Mondi Group Plc., Hallmark Cards Inc., KARL KNAUER KG, and DS Smith Plc.
IG Design Group Plc., a key player in the gift packaging market, entered into a strategic partnership with inventor, Erin Borges, of “GoGo Gift Bag” in the year 2017. This acquisition helped the company to attain distribution rights for marketing its products in the domestic and international markets. Moreover, the company is emphasizing to extend its market presence in the developed as well as emerging nations such as U.S. and China.
Card Factory Plc., a leading player in the gift packaging market, launched its transactional and online sales website i.e. www.cardfactory.co.uk in 2013, to venture into the e-commerce platform and boost its sales potential. Moreover, the company also acquired the assets of “Printcraft” in 2009 in order to expand its operations with a 10-year capital expenditure plan.
Explore more about the competitive scenario in the gift packaging market to know the key differential strategies of key players.
Gift packaging refers to the act of enclosing a gift in a certain kind of material, in order to enhance its aesthetic value. Gift packaging is often held by a ribbon-like structure and is topped with a decorative embellishment, such as a bow. Gift packaging, with attractive look and appeal, has been identified to have a positive influence on the recipient.
About the Report
The report on gift packaging market is an all-inclusive research study that closely analyzes different pivotal aspects related to the growth of gift packaging market. Crucial aspects impacting the growth of gift packaging market, in terms of both demand and sales, have been covered in this report on gift recypackaging market. The report on gift packaging market includes a historical analysis of current scenario of the gift packaging market scenario and futuristic projections of the gift packaging market across prominent regions.
The gift packaging market has been segmented on the basis of product type, packaging form, packaging type, and region. By product type, the gift packaging market has been segmented into bows, containers, boxes, ribbons, wrapping paper, bags, pouches, decorative articles, tapes, and films and foils. By packaging form, the gift packaging market has been classified as flexible and rigid. By packaging type, the gift packaging market has been classified as primary and secondary. The gift packaging market has been gauged across key regions such as North America, Latin America, APEJ, Europe, CIS & Russia, MEA, and Japan.
Additional Questions Answered
The report on gift packaging market also answers some of the additional questions, apart from the key aforementioned insights on global gift packaging market, such as-
- Which is the most attractive product type in the gift packaging market from a profit standpoint?
- Which is the most lucrative region in the global gift packaging market?
- What the pervasive trends impacting the overall landscape of gift packaging market?
- What are the major restraining factors hampering growth of gift packaging market?
The report on gift packaging market is a comprehensive compilation of the facts procured with the help of a diligent research methodology. The primary and secondary research sources have been meticulously studied and analyzed to derive important focal points and statistics central to the growth of gift packaging market. The data points gleaned from these affluent methodologies and external credible sources are triangulated in order to offer an unmatched analysis of the global gift packaging market.
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Fact.MR collated a research study on the gift packaging market, comprising of captivating insights of the current and futuristic growth scenario of the gift packaging market. The report sheds light on a holistic analysis of the gift packaging market that encompasses all the crucial aspects having notable influence on the dynamics of gift packaging market.
Chapter 1- Executive Summary
The gift packaging market report commences with a chapter titled as ‘executive summary’. The executive summary pinpoints the growth and market size of crucial market segments, thus offering a quick yet affluent information on the key revenue levers of gift packaging market
Chapter 2- Market Introduction
This chapter contains a well-articulated definition of gift packaging market and an affluent definition of ‘gift packaging’.
Chapter 3- Market Background
This chapter in the gift packaging market report elaborates on the market background, with an outlook of the global packaging industry, rigid packaging industry, as well as flexible packaging industry. Moreover, this chapter also contains details about the Porter’s five forces analysis and PESTLE analysis for key countries, which are instrumental in gauging the growth of gift packaging market. Moreover, it also offers a detailed illustration of the dynamics impacting growth of gift packaging market.
Chapter 4- Gift Packaging Market Analysis by Product Type
This chapter enunciates on the year-on-year assessment on various product types of the gift packaging market. Detailed analysis on different types of gift packaging along with their market attractiveness quotient has been discussed in this chapter.
Chapter 5- Gift Packaging Market Analysis by Packaging Form
A detailed assessment on different packaging forms of gift packaging market has been entailed in this chapter, emphasizing on their revenue aspects over the forecast timeline. The chapter also encompasses a comprehensive analysis on the supply-demand projections of various packaging forms.
Chapter 6- Gift Packaging Market Analysis by Packaging Type
This chapter in the gift packaging market elaborates on the vigor of different packaging types in the gift packaging market, such as primary and secondary.
Chapter 7- Gift Packaging Market Analysis by Region
This chapter in the gift packaging market report incorporates intelligence on the regions with varying levels for gift packaging market, including North America, Latin America, CIS and Russia, APEJ, Europe, Japan, and Middle East and America (MEA).
Chapter 8- North America Gift Packaging Market Analysis
This chapter features an exhaustive coverage of detailed assessment of gift packaging market across key countries in the North America region. Key countries, such as United States and Canada, have been extensively gauged and covered.
Chapter 9- Latin America Gift Packaging Market Analysis
This chapter in the gift packaging market analyzes prominent countries in the Latin America region, such as Brazil and Mexico. Demand for gift packaging products across these key countries has been extensively analyzed and the sales performance of gift packaging products have been sketched for this region.
Chapter 10- Europe Gift Packaging Market Analysis
This chapter offers a detailed view of the European business apropos to gift packaging market, backed by a detailed country wise assessment. Prominent countries such as Germany, United Kingdom, Russia, France, Spain, and Italy have been analyzed in this chapter for a detailed understanding.
Chapter 11- CIS & Russia Gift Packaging Market Analysis
The gift packaging market across the CIS & Russia region has been closely studied in this chapter, reinforcing on all the vital aspects pushing the growth of gift packaging market in this region.
Chapter 12- Asia Pacific Excluding Japan Gift Packaging Market Analysis
This extensive chapter in the gift packaging market report emphasizes on a detailed assessment of demand rate across key countries such as India, China, Australia and rest of APEJ.
Chapter 13- Middle East and Africa Gift Packaging Market Analysis
The business opportunities in the MEA gift packaging market have been included in this chapter, including various aspects influencing growth of the MEA gift packaging market.
Chapter 14- Japan Gift Packaging Market Analysis
A segmental snapshot of gift packaging market across key countries of jJapan has been discussed in this chapter. In addition, a detailed business outlook of the Japan gift packaging market space along with crucial aspects pushing growth are covered in this chapter.
Chapter 15- Market Structure Analysis
This chapter in the gift packaging market discusses about the competition dashboard, the market share analysis, and the market presence analysis of various key players across the industry chain.
Chapter 16- Competition Analysis
This chapter features the profiles of key players operating in the gift packaging market, along with their key developments, revenue foothold, competition benchmarking, and strategies.
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