Waterproofing Membranes Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2019 to 2029

Published on : Feb-2020 | List of Tables : 81 | List of Figures : 149 | No. of Pages : 170 | Report Code : FACT4529MR | Format :

Waterproofing Membranes on Positive Growth Trajectory with Surging Infrastructure Applications

Investment in infrastructure developments has enhanced profit pools for manufacturers in the waterproofing membrane market. Sharp spike in wastewater management and water conservation activities is also propelling demand for waterproofing membranes. The market is expected to grow at a staggering CAGR of more than 8% between 2019 and 2029. Waterproofing membranes are simple systems that offer longevity and energy savings to minimize total cost of water management systems. The high-functionality of these membranes such as water ingress prevention is expected to act as a major driver for continued growth of waterproofing membrane market.

Liquid-applied Membranes Drive Demand

Liquid-applied membranes will grow more than two folds during the forecast period. This growth can be attributed to the ease of application with which liquid-applied membranes offer seamless and flexible waterproofing. Liquid membranes provide essential protection for public infrastructures such as municipal water tanks to extend the service life and prevent leaks due to wear and tear. Its counterpart sheet membranes will exhibit an astounding growth rate of over 8% during the forecast period. The de-coupling properties of sheet membrane provides floor flexibility and prevents cracks & tension between wall junctions or floor tiles.

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North America to Account for Quarter of Total Market Share, Opportunities Abound in Asia

North America continues to remain in the vanguard of waterproofing membrane market, capturing nearly a quarter of total market share. Primarily represented by the US, resurgent infrastructure development is a key factor driving market growth in developed regions. Moreover, the waterproofing membrane market in Asia is flourishing at an astounding pace, which is compelling market players to re-evaluate their strategies. This is attributed to heavy investments in construction and infrastructure development projects, especially in China, and India. Governments in these countries are leveraging waterproofing technologies such as liquid-applied and sheet membranes to ensure longevity of waste/water management systems in both, new as well as existing structures. 

Product Innovation and Acquisition Shape Competitive Landscape

Expansions, acquisition, and new product launches dictate the competitive landscape of waterproofing membranes market. Major market players that lead product innovation and business strategy trends are BASF SE, Dow Chemical Company, Pidilite Industries Ltd., Bayer MaterialScience AG, Saint-Gobain Weber GmbH, Paul Bauder GmbH & Co. KG, Sika AG, GAF Materials Corporation, Fosroc Ltd., CICO Technologies Limited, Alchimica Building Chemicals, Maris Polymers, and Isomat S.A.

  • On January 9, 2020, BASF released MasterSeal® 730 UVS waterproofing membrane for essential sealing of below grade structures. The product allows easy and faster installation without special tools and welding needs.
  • Firestone acquired Gaco Western, a major supplier of waterproofing insulation to enhance its market position in commercial roofing.
  • Pidilite Industries is developing a consumer community through its blog to share waterproofing best practices with homeowners worldwide.
  • Sika acquired Bitbau Dorr, a major manufacturer of waterproofing membranes in Austria to enhance its waterproofing systems product portfolio and establish itself in the European market.
  • Saint-Gobain Weber GmbH has been collecting awards in 2019 owing to the weber.therm circle that introduced recyclability in components of a permanent bonds in infrastructures. 
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Global Waterproofing Membranes Market – Scope of the Report

The following report provides forecast and analysis of the global waterproofing membranes market along with the historical data of 2014, estimated data 2019 and forecast data up to 2029 in terms of revenue (US$ Mn) and volume (Mn Square Meters), according to a Fact.MR study. The research propounds critical trends that are currently influencing growth within the global waterproofing membranes market along with several macro-economic indicators. This newly published and insightful report on waterproofing membranes sheds light on key dynamics, and their impact on the overall value chain from suppliers to end-users, which are expected to transform the future of the global waterproofing membranes market.

The report also comprises the study of current issues with end users and opportunities for waterproofing membranes. It also contains value chain analysis, including the key market participants. To provide users of this report with a comprehensive view of the market, we have included a detailed competitive analysis about the key players involved in the market and strategic overviews. The dashboard included in the report provides a detailed comparison of waterproofing membranes manufacturers on parameters such as total revenue, product offerings, and key strategies. A list of key companies operating in the waterproofing membranes market provided in the report adds to the credibility of this exhaustive research study.

Global Waterproofing Membranes Market: In-Depth Assessment on Key Segments

The global waterproofing membranes market is segmented on the basis of application, end-use and region.

Application

End-Use

Region

Liquid Applied Membranes

Roofing

North America

  • Cementitious

Walls

Latin America

  • Bituminous

Building Structure

Europe

  • Polyurethane

Tunnel & Landfills

East Asia

Other

South Asia & Oceania

  • Other

 

MEA

Sheet Membranes

 

 

  • Bituminous

 

 

 

 

  • Ethylene Propylene Diene Monomer (EPDM)

 

 

  • Other

 

 

 

This taxonomy and the detailed toc prepared are confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized and prohibited.  

Country-specific assessment on demand for waterproofing membranes has been provided for each regional market, along with the market size valuation and forecast price point assessment, price index and impact analysis of key regional and country-wise dynamics, which were obtained through quotes from numerous waterproofing membranes manufacturers, experts, and suppliers. Y-o-Y growth projections have also been offered on all regional markets incorporated in the report. Moreover, future trends, growth prospects, and other possibilities related to the market have been answered in the report.

The report provides company-level market share analysis, which has been derived on the basis of the company’s annual sales and segmental revenue in all the target end-use industries. The market has been forecasted based on constant currency rates. The report provides detailed competitive and company profiles of key participants operating in the global market. Some of the major competitors operating in the waterproofing membranes market are and BASF SE, Dow Chemical Company, Pidilite Industries Ltd., Bayer Material Science AG and others.

Global Waterproofing Membranes Market: Research Methodology

A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva, Morningstar and Hoovers, and company annual reports and publications. Comprehensive interviews have been conducted by our analysts, and the intelligence and insights obtained have been used for validating the information gained through secondary research. The report also includes a description of assumptions and acronyms utilized for research purposes. Data gathered has been validated using the triangulation method to offer useful quantitative and qualitative insights into the waterproofing membranes market.

A short market viewpoint offered in the report elucidates the macro-economic aspects that influence the growth of the waterproofing membranes market, which includes global GDP growth rate, urbanization growth rate, building & construction industry growth and others. This report serves as an authentic resource of intelligence on the waterproofing membranes market, enabling the readers to take fact-based decisions on the future direction of their businesses.

1. Global Waterproofing Membranes Market - Executive Summary

    1.1. Summary of Key Findings

    1.2. Summary of Key Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Opportunity Assessment

    1.5. Fact.MR Analysis and Recommendations

2. Global Waterproofing Membranes Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market 

    3.2. Mega Trends

4. Key Success Factors

    4.1. Product Adoption / Awareness Analysis 

    4.2. Product Features Vs. Application 

    4.3. Matrix Strategic Promotional Strategies, By Key Manufacturers

5. Market Background 

    5.1. Global Construction Industry Outlook

        5.1.1. By Region

        5.1.2. By Key Country

    5.2. Construction Spending Overview by Sector

    5.3. Driving Forces In The Waterproofing And Construction Market

    5.4. Global Waterproofing Membranes Market – Membrane Material Comparison

        5.4.1. Ceramic

        5.4.2. Polymeric

        5.4.3. Others 

    5.5. Investment Feasibility Matrix (for Waterproofing Membranes Business)

    5.6. Recent Industry Developments 

    5.7. Market White Space Assessment and Opportunity Analysis

    5.8. Porter’s Five Forces Analysis

    5.9. Macro-Economic Factors

        5.9.1. GDP Growth Outlook

        5.9.2. Global GDP Analysis by Region

        5.9.3. Global Building & Construction Sector Growth Outlook

        5.9.4. Urbanization Level and Growth Across Key Countries

        5.9.5. Industry Value Added Outlook

        5.9.6. Others

    5.10. Value Chain Analysis

        5.10.1. List of Key Market Manufacturers 

        5.10.2. List of Key Channel Partners 

        5.10.3. Profitability Margins 

    5.11. Market Dynamics 

        5.11.1. Drivers 

        5.11.2. Industry Challenges

        5.11.3. Trends & Opportunities

6. Global Waterproofing Membranes Market Size (US$ Mn) and Volume (Mn Square Meters) Analysis and Forecast, 2014-2029

    6.1. Historical Market Value (US$ Mn) & Volume (Mn Square Meters) Analysis, 2014-2018

    6.2. Current and Future Market Value (US$ Mn) & Volume (Mn Square Meters) Forecast, 2019-2029

    6.3. Y-o-Y Growth Trend Analysis

7. Global Waterproofing Membranes Pricing Point Analysis

    7.1. Global Waterproofing Membranes Market Pricing Analysis, by Region

    7.2. Global Waterproofing Membranes Market Pricing Analysis, by Application

    7.3. Pricing Evolution till 2029

    7.4. Factors Influencing Pricing

8. Global Waterproofing Membranes Market Value & Volume Analysis and Forecast 2014-2029

    8.1. Global Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        8.1.1. Liquid Applied Membranes

            8.1.1.1. Cementitious

            8.1.1.2. Bituminous

            8.1.1.3. Polyurethane

            8.1.1.4. Acrylic

            8.1.1.5. Other

        8.1.2. Sheet Membranes

            8.1.2.1. Bituminous

            8.1.2.2. Polyvinyl Chloride (PVC)

            8.1.2.3. Ethylene Propylene Diene Monomer (EPDM)

            8.1.2.4. Other

    8.2. Global Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

        8.2.1. Roofing

        8.2.2. Walls

        8.2.3. Building Structure

        8.2.4. Tunnel & Landfills

        8.2.5. Other

    8.3. Global Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Region

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia & Oceania

        8.3.6. MEA

9. North America Waterproofing Membranes Market Value & Volume Analysis and Forecast 2014-2029

    9.1. North America Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        9.1.1. US

        9.1.2. Canada

    9.2. North America Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        9.2.1. Liquid Applied Membranes

            9.2.1.1. Cementitious

            9.2.1.2. Bituminous

            9.2.1.3. Polyurethane

            9.2.1.4. Acrylic

            9.2.1.5. Other

        9.2.2. Sheet Membranes

            9.2.2.1. Bituminous

            9.2.2.2. Polyvinyl Chloride (PVC)

            9.2.2.3. Ethylene Propylene Diene Monomer (EPDM)

            9.2.2.4. Other

    9.3. North America Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

        9.3.1. Roofing

        9.3.2. Walls

        9.3.3. Building Structure

        9.3.4. Tunnel & Landfills

        9.3.5. Other

10. Latin America Waterproofing Membranes Market Value & Volume Analysis and Forecast 2014-2029

    10.1. Latin America Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        10.1.1. Brazil

        10.1.2. Mexico

        10.1.3. Rest of Latin America

    10.2. Latin America Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        10.2.1. Liquid Applied Membranes

            10.2.1.1. Cementitious

            10.2.1.2. Bituminous

            10.2.1.3. Polyurethane

            10.2.1.4. Acrylic

            10.2.1.5. Other

        10.2.2. Sheet Membranes

            10.2.2.1. Bituminous

            10.2.2.2. Polyvinyl Chloride (PVC)

            10.2.2.3. Ethylene Propylene Diene Monomer (EPDM)

            10.2.2.4. Other

    10.3. Latin America Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

        10.3.1. Roofing

        10.3.2. Walls

        10.3.3. Building Structure

        10.3.4. Tunnel & Landfills

        10.3.5. Other

11. Europe Waterproofing Membranes Market Value & Volume Analysis and Forecast 2014-2029

    11.1. Europe Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        11.1.1. Germany

        11.1.2. Italy

        11.1.3. France

        11.1.4. U.K.

        11.1.5. Spain

        11.1.6. BENELUX

        11.1.7. Russia

        11.1.8. Rest of Europe

    11.2. Europe Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        11.2.1. Liquid Applied Membranes

            11.2.1.1. Cementitious

            11.2.1.2. Bituminous

            11.2.1.3. Polyurethane

            11.2.1.4. Acrylic

            11.2.1.5. Other

        11.2.2. Sheet Membranes

            11.2.2.1. Bituminous

            11.2.2.2. Polyvinyl Chloride (PVC)

            11.2.2.3. Ethylene Propylene Diene Monomer (EPDM)

            11.2.2.4. Other

    11.3. Europe Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

        11.3.1. Roofing

        11.3.2. Walls

        11.3.3. Building Structure

        11.3.4. Tunnel & Landfills

        11.3.5. Other

12. East Asia Waterproofing Membranes Market Value & Volume Analysis and Forecast 2014-2029

    12.1. East Asia Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        12.1.1. China

        12.1.2. Japan

        12.1.3. South Korea

    12.2. East Asia Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        12.2.1. Liquid Applied Membranes

            12.2.1.1. Cementitious

            12.2.1.2. Bituminous

            12.2.1.3. Polyurethane

            12.2.1.4. Acrylic

            12.2.1.5. Other

        12.2.2. Sheet Membranes

            12.2.2.1. Bituminous

            12.2.2.2. Polyvinyl Chloride (PVC)

            12.2.2.3. Ethylene Propylene Diene Monomer (EPDM)

            12.2.2.4. Other

    12.3. East Asia Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

        12.3.1. Roofing

        12.3.2. Walls

        12.3.3. Building Structure

        12.3.4. Tunnel & Landfills

        12.3.5. Other

13. South Asia & Oceania Waterproofing Membranes Market Value & Volume Analysis and Forecast 2014-2029

    13.1. South Asia & Oceania Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        13.1.1. India

        13.1.2. Thailand

        13.1.3. Indonesia

        13.1.4. Malaysia

        13.1.5. Australia & New Zealand

        13.1.6. Rest of SAO

    13.2. South Asia & Oceania Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        13.2.1. Liquid Applied Membranes

            13.2.1.1. Cementitious

            13.2.1.2. Bituminous

            13.2.1.3. Polyurethane

            13.2.1.4. Acrylic

            13.2.1.5. Other

        13.2.2. Sheet Membranes

            13.2.2.1. Bituminous

            13.2.2.2. Polyvinyl Chloride (PVC)

            13.2.2.3. Ethylene Propylene Diene Monomer (EPDM)

            13.2.2.4. Other

    13.3. South Asia & Oceania Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

        13.3.1. Roofing

        13.3.2. Walls

        13.3.3. Building Structure

        13.3.4. Tunnel & Landfills

        13.3.5. Other

14. Middle East & Africa Waterproofing Membranes Market Value & Volume Analysis and Forecast 2014-2029

    14.1. Middle East & Africa Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Country

        14.1.1. GCC Countries

        14.1.2. Turkey

        14.1.3. South Africa

        14.1.4. Northern Africa

        14.1.5. Rest of MEA

    14.2. Middle East & Africa Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

        14.2.1. Liquid Applied Membranes

            14.2.1.1. Cementitious

            14.2.1.2. Bituminous

            14.2.1.3. Polyurethane

            14.2.1.4. Acrylic

            14.2.1.5. Other

        14.2.2. Sheet Membranes

            14.2.2.1. Bituminous

            14.2.2.2. Polyvinyl Chloride (PVC)

            14.2.2.3. Ethylene Propylene Diene Monomer (EPDM)

            14.2.2.4. Other

    14.3. Middle East & Africa Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

        14.3.1. Roofing

        14.3.2. Walls

        14.3.3. Building Structure

        14.3.4. Tunnel & Landfills

        14.3.5. Other

15. Global Waterproofing Membranes Market –Emerging Countries Analysis

    15.1. Market Proportion Analysis, By Key Countries

    15.2. Global Vs. Country Growth Comparison

    15.3. China Market Value & Volume Analysis and Forecast

        15.3.1. China Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

            15.3.1.1. Liquid Applied Membranes

                15.3.1.1.1. Cementitious

                15.3.1.1.2. Bituminous

                15.3.1.1.3. Polyurethane

                15.3.1.1.4. Acrylic

                15.3.1.1.5. Other

            15.3.1.2. Sheet Membranes

                15.3.1.2.1. Bituminous

                15.3.1.2.2. Polyvinyl Chloride (PVC)

                15.3.1.2.3. Ethylene Propylene Diene Monomer (EPDM)

                15.3.1.2.4. Other

        15.3.2. China Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

            15.3.2.1. Roofing

            15.3.2.2. Walls

            15.3.2.3. Building Structure

            15.3.2.4. Tunnel & Landfills

            15.3.2.5. Other

    15.4. India Market Value & Volume Analysis and Forecast

        15.4.1. India Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

            15.4.1.1. Liquid Applied Membranes

                15.4.1.1.1. Cementitious

                15.4.1.1.2. Bituminous

                15.4.1.1.3. Polyurethane

                15.4.1.1.4. Acrylic

                15.4.1.1.5. Other

            15.4.1.2. Sheet Membranes

                15.4.1.2.1. Bituminous

                15.4.1.2.2. Polyvinyl Chloride (PVC)

                15.4.1.2.3. Ethylene Propylene Diene Monomer (EPDM)

                15.4.1.2.4. Other

        15.4.2. India Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

            15.4.2.1. Roofing

            15.4.2.2. Walls

            15.4.2.3. Building Structure

            15.4.2.4. Tunnel & Landfills

            15.4.2.5. Other

    15.5. Mexico Market Value & Volume Analysis and Forecast

        15.5.1. Mexico Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by Application

            15.5.1.1. Liquid Applied Membranes

                15.5.1.1.1. Cementitious

                15.5.1.1.2. Bituminous

                15.5.1.1.3. Polyurethane

                15.5.1.1.4. Acrylic

                15.5.1.1.5. Other

            15.5.1.2. Sheet Membranes

                15.5.1.2.1. Bituminous

                15.5.1.2.2. Polyvinyl Chloride (PVC)

                15.5.1.2.3. Ethylene Propylene Diene Monomer (EPDM)

                15.5.1.2.4. Other

        15.5.2. Mexico Waterproofing Membranes Market Value & Volume Analysis 2014-2018 and Forecast 2019-2029, by End-Use

            15.5.2.1. Roofing

            15.5.2.2. Walls

            15.5.2.3. Building Structure

            15.5.2.4. Tunnel & Landfills

            15.5.2.5. Other

16. Competitive Assessment

    16.1. Global Waterproofing Membranes Market Structure

    16.2. Global Waterproofing Membranes Market Competition - a Dashboard View

    16.3. Global Waterproofing Membranes Market Company Share Analysis

    16.4. Global Waterproofing Membranes Competitor Market Footprint Matrix

    16.5. Key Participants Market Presence (Intensity Mapping) by Region

17. Company Profiles

    17.1. BASF SE

        17.1.1. Overview

        17.1.2. Product Portfolio

        17.1.3. Profitability by Market Segments (Product/Region)

        17.1.4. Sales Footprint

        17.1.5. Strategy Overview 

    17.2. Dow Chemical Company

        17.2.1. Overview

        17.2.2. Product Portfolio

        17.2.3. Profitability by Market Segments (Product/Region)

        17.2.4. Sales Footprint

        17.2.5. Strategy Overview 

    17.3. Pidilite Industries Ltd. 

        17.3.1. Overview

        17.3.2. Product Portfolio

        17.3.3. Profitability by Market Segments (Product/Region)

        17.3.4. Sales Footprint

        17.3.5. Strategy Overview 

    17.4. Bayer Material Science AG

        17.4.1. Overview

        17.4.2. Product Portfolio

        17.4.3. Profitability by Market Segments (Product/Region)

        17.4.4. Sales Footprint

        17.4.5. Strategy Overview 

    17.5. Saint-Gobain Weber GmbH

        17.5.1. Overview

        17.5.2. Product Portfolio

        17.5.3. Profitability by Market Segments (Product/Region)

        17.5.4. Sales Footprint

        17.5.5. Strategy Overview 

    17.6. Paul Bauder GmbH & Co. KG

        17.6.1. Overview

        17.6.2. Product Portfolio

        17.6.3. Profitability by Market Segments (Product/Region)

        17.6.4. Sales Footprint

        17.6.5. Strategy Overview 

    17.7. Sika AG

        17.7.1. Overview

        17.7.2. Product Portfolio

        17.7.3. Profitability by Market Segments (Product/Region)

        17.7.4. Sales Footprint

        17.7.5. Strategy Overview 

    17.8. GAF Materials Corporation

        17.8.1. Overview

        17.8.2. Product Portfolio

        17.8.3. Profitability by Market Segments (Product/Region)

        17.8.4. Sales Footprint

        17.8.5. Strategy Overview 

    17.9. Fosroc Ltd.

        17.9.1. Overview

        17.9.2. Product Portfolio

        17.9.3. Profitability by Market Segments (Product/Region)

        17.9.4. Sales Footprint

        17.9.5. Strategy Overview 

    17.10. CICO Technologies Limited

        17.10.1. Overview

        17.10.2. Product Portfolio

        17.10.3. Profitability by Market Segments (Product/Region)

        17.10.4. Sales Footprint

        17.10.5. Strategy Overview 

    17.11. Alchimica Building Chemicals

        17.11.1. Overview

        17.11.2. Product Portfolio

        17.11.3. Profitability by Market Segments (Product/Region)

        17.11.4. Sales Footprint

        17.11.5. Strategy Overview 

    17.12. Maris Polymers

        17.12.1. Overview

        17.12.2. Product Portfolio

        17.12.3. Profitability by Market Segments (Product/Region)

        17.12.4. Sales Footprint

        17.12.5. Strategy Overview 

    17.13. Isomat S.A.     

        17.13.1. Overview

        17.13.2. Product Portfolio

        17.13.3. Profitability by Market Segments (Product/Region)

        17.13.4. Sales Footprint

        17.13.5. Strategy Overview 

18. Fact.MR Research Methodology

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