Demand and Trend Analysis of Air Purifiers in South Asia & Oceania

Air Purifier Sales Outlook for South Asia & Oceania (2023 to 2033)

Air purifier sales in South Asia & Oceania have reached a market valuation of US$ 5.18 billion in 2023 and are projected to rise at a robust 7.9% CAGR over the next ten years (2023 to 2033). By the end of 2033, the South Asia & Oceania market is forecasted to reach US$ 11.09 billion.

Rapid increase in air pollution levels in South Asia and Oceania in recent years has contributed to the rising demand for air purifiers. Increasing awareness regarding the importance of clean air and the hazardous effects of polluted air on human health are also slated to promote the use of air purifiers in this region over the next ten years. Rising disposable income and growing availability of new air purifiers in South Asia & Oceania are also forecasted to open up new avenues of opportunities for air purifier distributors in the long run.

• 31,513 units of air purifiers are predicted to be sold in the South Asia & Oceania region by the end of 2033.

Report Attributes	Details
Air Purifier Sales in South Asia & Oceania (2023)	US$ 5.18 Billion
Projected Sales (2033F)	US$ 11.09 Billion
Demand Growth (2023 to 2033)	7.9% CAGR
Sales in Thailand (2033F)	US$ 1.29 Billion
Share of Commercial Use (2023)	51.3%
Sales of Portable Air Purifiers (2033F)	14,991 Units
Sales in Rest of South Asia & Oceania (2023)	US$ 1.04 Billion
Key Companies Profiled	Eureka Forbes Coway India LG Samsung Breville Dyson Phillips Haier

Why Should Start-ups Invest in the South Asia & Oceania Region?

“Supportive Government Initiatives and Low Cost of Operations”

The start-up landscape in South Asia & Oceania has been booming in recent years. This can be ascribed to supportive government initiatives promoting innovation and relatively low costs of operations for new companies in this region. The launch of new start-up incubation programs and technological innovation in air filtration and purification are also creating an opportune scenario for upcoming air purifier brands in South Asia & Oceania.

Find more details about the start-up landscape in South Asia & Oceania by learning more about aspects such as local supply, pricing trends, product standards, safety regulations, and new developments in this research study for air purifiers by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

India, Australia, and New Zealand are projected to be the prime spaces in South Asia & Oceania for any air purifier suppliers looking to make a mark in this region over the next ten years and beyond.

Is India an Investment-worthy Market in SAO?

“Surging Awareness Regarding Harmful Effects of Polluted Air”

Attribute	India
Market Value (2023E)	US$ 1.55 Billion
Growth Rate (2023 to 2033)	9.1% CAGR
Projected Value (2033F)	US$ 3.71 Billion

Rapid urbanization and industrialization have influentially contributed to the surging levels of pollution in India in recent years. Growing awareness regarding the ill effects of a polluted environment on human health and the rising prevalence of respiratory disorders due to exposure to pollutants are also forecasted to bolster sales of air purifiers in the country over the coming years.

Demand for home air purifiers, portable air purifiers, and whole-house air purifiers is slated to increase at a steady pace in India through 2033. The rising availability of smart air purifiers, car air purifiers, ionizer air purifiers, and HEPA air purifiers is also projected to create a bright demand outlook in the future.

What’s Attracting Air Purifier Companies to Australia and New Zealand?

“Presence of Sizeable Allergic Population and Rising Cases of Bushfires”

Attribute	Australia & New Zealand
Market Value (2023E)	US$ 880.3 Million
Growth Rate (2023 to 2033)	7% CAGR
Projected Value (2033F)	US$ 1.74 Billion

Rising incidence of forest fires and bushfires in Australia and New Zealand has resulted in reduced air quality in these countries. The amount of particulate matter present in air for these countries has also increased and this has led to an increased incidence of allergies and respiratory disorders.

• As per an article published on Australia’s Department of Health website, around 20% of the overall Australian population is affected by some or other allergic disease and the share is projected to increase further.

Increasing consumer awareness regarding the benefits of the use of air purifiers and rising health consciousness among the people of Australia and New Zealand are also slated to favor shipments of air purifiers in the long run.

Category-wise Insights

Air purifier manufacturers are focusing on making products with HEPA filters to benefit from their popularity and maximize their sales through offline channels.

How are Most Air Purifiers Sold in the Region?

“Offline Channels Account for Substantial Air Purifier Sales”

Attribute	Offline
Segment Value (2023E)	US$ 3.42 Billion
Growth Rate (2023 to 2033)	6.9% CAGR
Projected Value (2033F)	US$ 6.67 Billion

The fact that consumers can see and test the product in real time before they purchase it has always been the upside of offline sales channels. Seeing and feeling the difference in air quality by taking a demo of an air purifier in a supermarket or any offline channel could make all the difference from the consumer’s perspective. This added benefit that offline channels offer to check the viability of the product is what allows them to hold a prominent share in the South Asia & Oceania region.

Air Purifiers of Which Technology are Widely Popular?

“HEPA Filter Air Purifiers to Bring in Majority of Revenue for Companies”

Attribute	HEPA Filter
Segment Value (2023E)	US$ 3.38 Billion
Growth Rate (2023 to 2033)	8.1% CAGR
Projected Value (2033F)	US$ 7.37 Billion

Air purifiers with HEPA (high efficiency particulate air) filters account for a majority of sales in South Asia & Oceania across the study period. HEPA filter air purifiers are capable of filtering around 99% of airborne particulate matter to give high-quality purified air to breathe, which is why consumers prefer them not just in this region but across the world.

Competitive Landscape

Air purifier manufacturers are focusing on launching new products to maximize their sales and revenue generation potential in the South Asia & Oceania region going forward.

• In April 2023, Xiaomi, a leading Chinese consumer electronics company, announced the launch of its new air purifier at the Smarter Living 2023 event in India. The Smart Air Purifier 4 offers a wider room coverage as it dons a new upgraded filter that allows for quieter operation than other expensive air purifiers available on the marketplace.
• In November 2022, Samsung, a renowned South Korean appliance manufacturer, announced the launch of its new range of air purifiers in India. AX46 and AX32 are both IoT-enabled air purifiers capable of removing 99.97% of allergens, dust particles, and volatile organic compounds (VOCs).

Segmentation of Air Purifier Study in South Asia & Oceania

• By Type :

  • Self-contained/Standalone Air Purifiers
    • Fixed / Wall-mounted
    • Portable
  • In-duct Air Purifiers

• By Technology :

  • HEPA Filters
  • Activated Carbon Filters
  • Ionic Filters
  • Ultra-violet (UV) Technologies
  • Others

• By Coverage Area :

  • Up to 200 sq. ft.
  • 201 - 300 sq. ft.
  • 301 - 500 sq. ft.
  • 501 - 800 sq. ft.
  • 801 - 1200 sq. ft.
  • Above 1200 sq. ft.

• By Use Case :

  • Residential Use
  • Commercial Use
  • Industrial Use

• By Sales Channel :

  • Online
    • Company/Brand Websites
    • e-Commerce Websites
  • Offline
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Others

• By Country :

  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Australia
  • New Zealand
  • Rest of South Asia