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I AgreeAnalysis of Europe Air Purifier market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Europe air purifier market is expected to register a 7.1% CAGR during the forecast period. Europe air purifier sales are projected to reach a valuation of US$ 8.85 Billion by the end of 2032, increasing from US$ 4.78 billion in 2022. As a result, the market is estimated to generate an absolute dollar opportunity of US$ 4.1 billion over the next ten years (2022-2032).
Considering the rising awareness about the negative impacts caused by breathing air filled with pollutants, dust, smoke, etc., sales of air purifiers are rising rapidly across Europe. Air purifier manufacturers are also incorporating new technological features and are undertaking product development to further supplement market growth over the coming years.
Report Attributes |
Details |
---|---|
Europe Air Purifier Market Size (2021A) |
US$ 4.5 Billion |
Estimated Market Value (2022E) |
US$ 4.78 Billion |
Forecasted Market Value (2032F) |
US$ 8.85 Billion |
Europe Market Growth Rate (2022-2032) |
7.1% CAGR |
Germany Market Share (2021) |
~24.6% |
Germany Market Growth Rate (2022-2032) |
~6.6% CAGR |
Market Share of Top 5 Companies |
~45% |
Key Companies Profiled |
|
Air purifiers remove harmful contaminants from the air in rooms and reduce or eliminate mold spores, dust, smoke, etc. These purifiers are capable of neutralizing a large number of viruses, bacteria, and other damaging particulates.
Air purifying systems are highly beneficial for people afflicted with allergies and respiratory issues. Sales of air purifiers are rising proportionately with the deteriorating air pollution levels in Europe. Another factor supplementing market growth is increased spending on high-grade air purifiers to render the environment pathogen-free.
Consumption of air purifiers in Europe increased at 5% CAGR from 2017 to 2021. According to this detailed analysis by Fact.MR, a market research and competitive intelligence provider, the market is projected to rise rapidly at 7.1% CAGR during the assessment period of 2022-2032.
The above illustration provides the market share analysis of technology and countries in a nutshell. Under the technology segment, HEPA filters held a dominant market share of 61.9% in 2021.
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“Dire Need to Combat Rising Air Pollution in Europe”
In response to increased concerns about high levels of indoor pollution in workplaces and industries, the Europe air purifier market's growth trajectory is being shaped by the growing health and wellness trend. The air quality in schools, offices, and other businesses is critical, not just for residents' comfort but also for their health.
Indoor air pollution is a primary cause of death in children and adults; according to the IHME (Institute for Health Metrics and Evaluation), it causes 1.6 million fatalities each year. WHO estimates that 4.3 million people are affected by air pollution every year.
A crucial determinant for the Europe air purifier industry is growing awareness pointing to the installation of air purifiers for eliminating indoor air pollution.
“Air Purifier Suppliers Enticing Consumers with Convenience Factor”
Air purifier device and filter manufacturers are focusing on introducing portable varieties to gain customer attention because convenience remains a key factor influencing consumer buying decisions. Despite constant technological advancements, air purifiers have been regarded as a luxury item in the past, owing to the expensive cost of installation and upkeep.
However, air purifiers can be seen as a utility product when the convenience aspect is added, especially in the home electronics market. Demand for portable air purifiers is increasing as a result of this factor and has captured a significant market share.
Consumers also seeking energy-saving gadgets and the sales of air purifiers will increase in parallel when this demand is met.
“Product & Consumer Perception - The Dual Conundrum”
Despite having appealing marketing tactics, diversified portfolios, and competitive pricing models, air purifier and filter manufacturers are facing a hard time scaling up their sales. The disparity between consumer impressions of air purifiers and user feelings towards other electronic equipment persists, creating uncertainty for the market for air purifiers and filters.
The long-held bias against gadgets that provide no evident benefits is still a roadblock for the manufacturers of air purifiers and filters. Because air purifiers are still considered a lifestyle item in most nations, businesses are missing out on significant growth potential. Commercial spaces are yet to fully integrate their ventilation systems with air purifiers, providing a setback to capturing a strong revenue share from commercial and industrial end-use.
“U.K. & Germany to Remain Most Attractive for Air Purifier Manufacturers”
Germany's air purifier market and the U.K.’s air purifier market are leading the race in Europe with 24.6% and 15.3% market shares, respectively.
As consumers are becoming more aware of the health risks associated with breathing dirty indoor air, air purifier manufacturers' development possibilities are expanding at a high rate in these countries. As a result, air purifiers are increasingly being viewed as a highly effective tool for maintaining safe and clean air indoors.
By positioning air purifiers as an appliance as commonplace as an air conditioner, manufacturers hope to market them as more than just must-have purifying equipment.
Furthermore, with technological developments and R&D investments aimed at boosting efficiency and lowering the cost of these products, the market is expected to grow steadily over the next few years.
Prominent manufacturers of air purifiers in these countries are looking for collaborations to boost productivity, financial stability, and growth. Product innovation is gaining traction at a rapid pace, bringing together B2B supply chain partners and associated partners to improve commodity flow and stabilize fluctuating demand.
Thus, due to the above-mentioned factors, the market for air purifying units in these countries is poised to expand at the rate of 6.6% and 7.7% across the assessment period.
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“HEPA Filtering Technology a Hit in Europe”
The European air purifier market is segmented into HEPA filters, activated carbon filters, ionic filters, ultra-violet (UV) technology filters, and others, under the technology segment.
Amongst them, HEPA filters hold 61.9% share in the overall market. The segment is projected to rise at the rate of 6.8% over the decade on the back of the application of HEPA filters being most extensive in air purifiers. Multi-layered meshes constructed of fine fibreglass threads, thinner than hair strands, make up these filters.
Manufacturers are channelizing their resources on utilizing the perks of this technology to increase their purifying and filtering competency, as 'efficiency' remains an appealing concept for air purifier devices and filters. Manufacturers are focusing on the development of sustainable HEPA air purifiers because the air purifier devices and filters market operates under strict regulatory regulations.
The other segments of activated carbon filters and ultra-violet technology filters hold 17.7% and 11.4% market shares, respectively, and are projected to rise at the rate of 6% and 8.3% during the assessment period.
“Residential Application of Air Purifiers to Remain Highest across Europe”
Under use case, the market is segmented into residential, commercial, and industrial.
The residential application of air purifiers in Europe dominates the market with 52.5% share and is projected to rise at 7.9% CAGR over the forecast years. Rising awareness about the health risks caused by indoor air pollutants is driving the high adoption of air purifiers for residential applications.
The other segments of commercial air purifiers and industrial air purifiers hold 34.8% and 12.7% market share and are predicted to register 5.6% and 3.3% CAGRs over the coming years.
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Prominent manufacturers of air purifying systems in Europe are emphasizing launching technologically-advanced products and are counting on undertaking marketing strategies such as acquisitions and collaborations with other market players to augment production capacities and gain a larger market pie.
For instance :
Fact.MR has provided detailed information about the price points of key manufacturers of air purifiers positioned across Europe, sales growth, production capacity, and speculative technological expansion, in the recently published report.
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The Europe air purifier market is valued at US$ 4.78 Billion and is predicted to top US$ 8.95 billion by the end of 2032.
Over the 2017-2021 period, air purifier sales in Europe increased at 5% CAGR.
Key manufacturers of air purifiers in Europe are Koninklijke Philips N.V., Panasonic UK & Ireland, LG Electronics, and Unilever Plc.
Germany leads the European air purifier market accounting for 24.6% share in 2022.
HEPA filters are immensely popular and account for 61.9% share in the European market.