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Europe Air Purifier Market

Europe Air Purifier Market By Type (Self-Contained/Standalone, In-duct), By Technology (HEPA, Activated Carbon, Ionic, Ultra-violet), By Coverage Area, By Use Case, By Sales Channel, By Country – European Market Insights 2022-2032

Analysis of Europe Air Purifier market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Europe Air Purifier Market Outlook (2022-2032)

Europe air purifier market is expected to register a 7.1% CAGR during the forecast period. Europe air purifier sales are projected to reach a valuation of US$ 8.85 Billion by the end of 2032, increasing from US$ 4.78 billion in 2022. As a result, the market is estimated to generate an absolute dollar opportunity of US$ 4.1 billion over the next ten years (2022-2032).

Considering the rising awareness about the negative impacts caused by breathing air filled with pollutants, dust, smoke, etc., sales of air purifiers are rising rapidly across Europe. Air purifier manufacturers are also incorporating new technological features and are undertaking product development to further supplement market growth over the coming years.

Report Attributes


Europe Air Purifier Market Size (2021A)

US$ 4.5 Billion

Estimated Market Value (2022E)

US$ 4.78 Billion

Forecasted Market Value (2032F)

US$ 8.85 Billion

Europe Market Growth Rate (2022-2032)

7.1% CAGR

Germany Market Share (2021)


Germany Market Growth Rate (2022-2032)

~6.6% CAGR

Market Share of Top 5 Companies


Key Companies Profiled

  • Koninklijke Philips N.V.
  • Panasonic UK & Ireland
  • LG Electronics
  • Sharp Electronics (U.K.)
  • Dyson
  • Unilever Plc
  • Camfil
  • Blueair
  • Aerzen

Europe Sales Analysis of Air Purifiers (2017-2021) Vs. Industry Forecasts (2022-2032)

Air purifiers remove harmful contaminants from the air in rooms and reduce or eliminate mold spores, dust, smoke, etc. These purifiers are capable of neutralizing a large number of viruses, bacteria, and other damaging particulates.

Air purifying systems are highly beneficial for people afflicted with allergies and respiratory issues. Sales of air purifiers are rising proportionately with the deteriorating air pollution levels in Europe. Another factor supplementing market growth is increased spending on high-grade air purifiers to render the environment pathogen-free.

  • Short Term (2022 Q2 to 2025): Intensifying awareness amongst consumers regarding the hazardous effects of poor indoor air quality likely to propel short-term growth in the demand for air purifiers.
  • Medium Term (2025-2028): Emergence of Wi-Fi-enabled smart purifiers and wearable air purifiers to support medium-term market growth.
  • Long Term (2028-2032): Manufacturers incorporating innovation in air purifiers along with product development to contribute to market growth in the long term.

Consumption of air purifiers in Europe increased at 5% CAGR from 2017 to 2021. According to this detailed analysis by Fact.MR, a market research and competitive intelligence provider, the market is projected to rise rapidly at 7.1% CAGR during the assessment period of 2022-2032.

Europe air purifier market foecast by Fact.MR

The above illustration provides the market share analysis of technology and countries in a nutshell. Under the technology segment, HEPA filters held a dominant market share of 61.9% in 2021.

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Competitive landscape highlights only certain players
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What Outlook Does the Europe Air Purifier Market Provide?

“Dire Need to Combat Rising Air Pollution in Europe”

In response to increased concerns about high levels of indoor pollution in workplaces and industries, the Europe air purifier market's growth trajectory is being shaped by the growing health and wellness trend. The air quality in schools, offices, and other businesses is critical, not just for residents' comfort but also for their health.

Indoor air pollution is a primary cause of death in children and adults; according to the IHME (Institute for Health Metrics and Evaluation), it causes 1.6 million fatalities each year. WHO estimates that 4.3 million people are affected by air pollution every year.

A crucial determinant for the Europe air purifier industry is growing awareness pointing to the installation of air purifiers for eliminating indoor air pollution.

“Air Purifier Suppliers Enticing Consumers with Convenience Factor”

Air purifier device and filter manufacturers are focusing on introducing portable varieties to gain customer attention because convenience remains a key factor influencing consumer buying decisions. Despite constant technological advancements, air purifiers have been regarded as a luxury item in the past, owing to the expensive cost of installation and upkeep.

However, air purifiers can be seen as a utility product when the convenience aspect is added, especially in the home electronics market. Demand for portable air purifiers is increasing as a result of this factor and has captured a significant market share.

  • For example, WINIX created the NK105 Wi-Fi-enabled air purifier, which has a sensor that measures air quality and adjusts the fan settings accordingly.

Consumers also seeking energy-saving gadgets and the sales of air purifiers will increase in parallel when this demand is met.

“Product & Consumer Perception - The Dual Conundrum”

Despite having appealing marketing tactics, diversified portfolios, and competitive pricing models, air purifier and filter manufacturers are facing a hard time scaling up their sales. The disparity between consumer impressions of air purifiers and user feelings towards other electronic equipment persists, creating uncertainty for the market for air purifiers and filters.

The long-held bias against gadgets that provide no evident benefits is still a roadblock for the manufacturers of air purifiers and filters. Because air purifiers are still considered a lifestyle item in most nations, businesses are missing out on significant growth potential. Commercial spaces are yet to fully integrate their ventilation systems with air purifiers, providing a setback to capturing a strong revenue share from commercial and industrial end-use.

Country-wise Insights

Which European Air Purifier Markets are Leading the Pack?

“U.K. & Germany to Remain Most Attractive for Air Purifier Manufacturers”

Germany's air purifier market and the U.K.’s air purifier market are leading the race in Europe with 24.6% and 15.3% market shares, respectively.

As consumers are becoming more aware of the health risks associated with breathing dirty indoor air, air purifier manufacturers' development possibilities are expanding at a high rate in these countries. As a result, air purifiers are increasingly being viewed as a highly effective tool for maintaining safe and clean air indoors.

By positioning air purifiers as an appliance as commonplace as an air conditioner, manufacturers hope to market them as more than just must-have purifying equipment.

Furthermore, with technological developments and R&D investments aimed at boosting efficiency and lowering the cost of these products, the market is expected to grow steadily over the next few years.

Prominent manufacturers of air purifiers in these countries are looking for collaborations to boost productivity, financial stability, and growth. Product innovation is gaining traction at a rapid pace, bringing together B2B supply chain partners and associated partners to improve commodity flow and stabilize fluctuating demand.

Thus, due to the above-mentioned factors, the market for air purifying units in these countries is poised to expand at the rate of 6.6% and 7.7% across the assessment period.

Europe Air Purifier Market

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Category-wise Insights

Which Air Purifying Technology is Widely Popular in Europe?

“HEPA Filtering Technology a Hit in Europe”

The European air purifier market is segmented into HEPA filters, activated carbon filters, ionic filters, ultra-violet (UV) technology filters, and others, under the technology segment.

Amongst them, HEPA filters hold 61.9% share in the overall market. The segment is projected to rise at the rate of 6.8% over the decade on the back of the application of HEPA filters being most extensive in air purifiers. Multi-layered meshes constructed of fine fibreglass threads, thinner than hair strands, make up these filters.

Manufacturers are channelizing their resources on utilizing the perks of this technology to increase their purifying and filtering competency, as 'efficiency' remains an appealing concept for air purifier devices and filters. Manufacturers are focusing on the development of sustainable HEPA air purifiers because the air purifier devices and filters market operates under strict regulatory regulations.

The other segments of activated carbon filters and ultra-violet technology filters hold 17.7% and 11.4% market shares, respectively, and are projected to rise at the rate of 6% and 8.3% during the assessment period.

Which Use Case Continues Driving Air Purifier Demand in Europe?

“Residential Application of Air Purifiers to Remain Highest across Europe”

Under use case, the market is segmented into residential, commercial, and industrial.

The residential application of air purifiers in Europe dominates the market with 52.5% share and is projected to rise at 7.9% CAGR over the forecast years. Rising awareness about the health risks caused by indoor air pollutants is driving the high adoption of air purifiers for residential applications.

The other segments of commercial air purifiers and industrial air purifiers hold 34.8% and 12.7% market share and are predicted to register 5.6% and 3.3% CAGRs over the coming years.

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Competitive Landscape

Prominent manufacturers of air purifying systems in Europe are emphasizing launching technologically-advanced products and are counting on undertaking marketing strategies such as acquisitions and collaborations with other market players to augment production capacities and gain a larger market pie.

For instance :

  • Koninklijke Philips N.V. decided to sell its domestic appliances business in 2021, to Hillhouse Capital, which is a global investment firm. This deal will expand the market leadership, strong brand, and innovation pipeline for the company over the coming years
  • LG Electronics launched PuriCare, a wearable air purifier, in 2020, which delivers an extraordinary level of portable protection. The system comes with a built-in replaceable filter system along with dual fans.

Fact.MR has provided detailed information about the price points of key manufacturers of air purifiers positioned across Europe, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Europe Air Purifier Industry Survey

  • Europe Air Purifier Market by Type :

    • Self-contained/Standalone Air Purifiers
      • Fixed/Wall Mounted
      • Portable
    • In-duct Air Purifiers
  • Europe Air Purifier Market by Technology :

    • HEPA Filters
    • Activated Carbon Filters
    • Ionic Filters
    • Ultra-violet (UV) Technology
    • Others
  • Europe Air Purifier Market by Coverage Area :

    • Up to 200 sq. ft.
    • 201-300 sq. ft.
    • 301-500 sq. ft.
    • 501-800 sq. ft.
    • 801-1200 sq. ft.
    • Above 1200 sq. ft.
  • Europe Air Purifier Market by Use Case :

    • Residential Air Purifiers
    • Commercial Air Purifiers
    • Industrial Air Purifiers
  • Europe Air Purifier Market by Sales Channel :

    • Online Sales of Air Purifiers
      • Company/Brand Websites
      • e-Commerce Websites
    • Offline Sales of Air Purifiers
      • Hypermarkets/Supermarkets
      • Specialty Stores
      • Others
  • Europe Air Purifier Market by Country :

    • Germany
    • Italy
    • France
    • Spain
    • U.K.
    • Russia
    • Rest of Europe

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The Europe air purifier market is valued at US$ 4.78 Billion and is predicted to top US$ 8.95 billion by the end of 2032.

Over the 2017-2021 period, air purifier sales in Europe increased at 5% CAGR.

Key manufacturers of air purifiers in Europe are Koninklijke Philips N.V., Panasonic UK & Ireland, LG Electronics, and Unilever Plc.

Germany leads the European air purifier market accounting for 24.6% share in 2022.

HEPA filters are immensely popular and account for 61.9% share in the European market.

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