Demand and Trend Analysis of Air Purifiers in Europe

Air Purifier Sales Outlook for Europe (2023 to 2033)

Sales of air purifiers in Europe are estimated at US$ 5.09 billion in 2023. The market is projected to advance at a CAGR of 7.3% and reach a value of US$ 10.32 billion by the end of 2033. Rising need to combat air pollution along with growing awareness about air quality is predicted to drive the demand for air purifiers in the region.

Europeans are highly aware of air quality since there are multiple risks associated with air pollution. In addition, rising incidence of respiratory allergies and diseases has made them more conscious about indoor air quality, along with increased requirements for air purification in offices and homes.

Indoor air pollution is one of the primary causes of death in adults and children as per the data provided by the Institute for Health Metrics and Evaluation (IHME). Governments from European countries are implementing regulations for air quality that are predicted to encourage the adoption of air purifiers in numerous settings. These regulations set stringent standards to maintain air quality, pushing institutions and businesses to invest in efficient air purification systems.

Report Attributes	Details
Air Purifier Sales in Europe (2023E)	US$ 5.09 Billion
Projected Sales (2033F)	US$ 10.32 Billion
Demand Growth (2023 to 2033)	7.3% CAGR
Sales in Italy (2033F)	US$ 1.29 Billion
Sales in Spain (2023E)	US$ 519.2 Million
Sales of Self-contained/Standalone Air Purifiers (2033F)	US$ 8.67 Billion
Revenue Share of Commercial Segment (2033F)	> 52%
Key Companies Profiled	Koninklijke Philips N.V. Panasonic UK & Ireland Sharp Electronics LG Electronics Unilever Plc Dyson Camfil ECOMESURE Blueair Aerzen BIOTHYS

What’s Helping Air Purifier Suppliers Generate High Revenue Streams in Europe?

“Growing Incidence of Respiratory Diseases Pushing Demand for Efficient Air Purifiers”

Increasing rates of different types of respiratory diseases, asthma, and allergies are predicted to become one of the prominent causes of environmental concerns in Europe. The lives of millions of Europeans are impacted by the prevalence of the above-mentioned health conditions.

Rapid urbanization and industrialization are projected to lead to the proliferation of allergens and air pollutants in the environment. Urban areas experience higher concentrations of airborne allergens, chemicals, and particulate matter. These pollutants are estimated to worsen allergy symptoms, trigger asthma attacks, and contribute to the development of multiple respiratory diseases.

Continuous climate change is anticipated to play a significant role in exacerbating the issues. Europe is experiencing a shift in weather patterns with increased air pollution and longer pollen seasons. These can intensify the chance of asthma attacks and worsen allergy symptoms.

Demand for numerous types of air purifiers is increasing as businesses and individuals are recognizing the importance of creating a conducive environment for well-being.

Country-wise Insights

What is the Outlook for Air Purifier Companies in Germany?

“Increasing Concerns about Air Pollution Driving Involvement in Environmental Sustainability”

Attribute	Germany
Market Value (2023E)	US$ 1.23 Billion
Growth Rate (2023 to 2033)	7.5% CAGR
Projected Value (2033F)	US$ 2.54 Billion

The active involvement of Germany in environmental sustainability and protection is predicted to widen the application scope of air purifiers. Increasing concerns related to air pollution along with its impact on human health are predicted to lead to the growing demand for air purifiers as a method to mitigate air pollution.

Why are Sales of Air Purifiers Accelerating in the United Kingdom?

“Rising Adoption of Air Purifiers to Improve Indoor Air Quality”

Attribute	United Kingdom
Market Value (2023E)	US$ 791 Million
Growth Rate (2023 to 2033)	8.4% CAGR
Projected Value (2033F)	US$ 1.78 Billion

Various industrial operations in the United Kingdom contribute significantly to air pollution. These industrial areas host manufacturing factories, plants, and other facilities that continue to release various particulate matter and pollutants. It results in a compromise of ambient air quality while posing health risks to localities.

Numerous residents in these areas are turning to air purifiers as an effective solution to address issues of air quality. Air purifiers can remove various airborne contaminants, including VOCs (volatile organic compounds), particulate matter, and other pollutants. With the adoption of air purifiers, residents are aiming to create a more comfortable and healthier living environment.

Category-wise Insights

Which Technology is Widely Used in Air Purifiers in Europe?

“HEPA Filtering Technology Gaining Traction in Europe”

Attribute	HEPA Filters
Segment Value (2023E)	US$ 3.19 Billion
Growth Rate (2023 to 2033)	7.4% CAGR
Projected Value (2033F)	US$ 6.49 Billion

HEPA filters held about 62% share of the regional market in 2022, as per the report published by Fact.MR, a market research and competitive intelligence provider. These filters are used extensively in air purifiers due to their features to purify and filter air pollutants with competency. Numerous manufacturers are concentrating on developing sustainable HEPA air purifiers with the implementation of stringent environmental regulations in the region.

Why is Deployment of Air Purifiers High in the Commercial Sector?

“European Companies Keen on Environmental and Sustainability”

Attribute	Commercial
Segment Value (2023E)	US$ 2.63 Billion
Growth Rate (2023 to 2033)	7.4% CAGR
Projected Value (2033F)	US$ 5.41 Billion

Several companies in Europe are concentrating on environmental responsibility and sustainability. Air purifiers are adopted as a way to minimize the environmental footprints of businesses by improving indoor air quality. For this, they do not need to rely on any external sources of ventilation.

Leading Market Players

Key manufacturers of air purifiers are emphasizing launching advanced products to generate increased sales and profits.

For instance :

• LG Electronics, in 2020, launched PuriCare, a wearable air purifier. It delivers an exceptional level of protection with portability. It comes with a built-in feature to replace the filter system with dual fans.

Key players operating in the European region are Koninklijke Philips N.V., Panasonic UK & Ireland, Sharp Electronics, LG Electronics, Unilever Plc., Dyson, Camfil, ECOMESURE, Blueair, Aerzen, and BIOTHYS. They are investing in product development, maintaining product quality, management of supply chain systems, etc.

Segmentation of Air Purifier Study in Europe

• By Type :

  • Self-contained/Standalone Air Purifiers
    • Fixed/Wall-mounted
    • Portable
  • In-duct Air Purifiers

• By Technology :

  • HEPA Filters
  • Activated Carbon Filters
  • Ionic Filters
  • Ultraviolet (UV) Technologies

• By Coverage Area :

  • Up to 200 sq. ft.
  • 201 to 300 sq. ft.
  • 301 to 500 sq. ft.
  • 501 to 800 sq. ft.
  • 801 to 1,200 sq. ft.
  • Above 1,200 sq. ft.

• By Use Case :

  • Residential Use
  • Commercial Use
  • Industrial Use

• By Sales Channel :

  • Online
    • Company/Brand Websites
    • e-Commerce Websites
  • Offline
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Others

• By Country :

  • Germany
  • The United Kingdom
  • France
  • Italy
  • BENELUX
  • Russia
  • Rest of Europe