Detergent Polymer Industry Analysis in South Asia & Oceania

Detergent Polymer Sales Outlook for South Asia & Oceania (2024 to 2034)

A newly published research report by Fact.MR reveals that sales of detergent polymers in South Asia & Oceania are estimated at US$ 41.2 million in 2024. The market in South Asia & Oceania is forecasted to expand at a CAGR of 5.1% and reach a value of US$ 68 million by the end of 2034.

Rising population in South Asia & Oceania is set to lead to increased demand for various hygiene and cleaning products, subsequently leading to increased sales of detergent polymers. Growing urbanization is forecasted to result in significant lifestyle changes as more people are heading to cities. Urban areas have a significant increase in the consumption of detergents, thus fueling demand for detergent polymers.

Economic growth in the region generally corresponds to the rising disposable income. This results in increased purchasing power of more consumers to afford more effective and sophisticated detergent products, which contain advanced polymer formulations. In addition, increasing environmental concerns are forecasted to stimulate demand for biodegradable and eco-friendly detergents containing advanced polymer formulations.

Constant R&D activities taking place in polymer chemistry are predicted to lead to the development of more efficient detergent polymers. These innovations are forecasted to result in the availability of better cleaning alternatives, matching the growing demand for greener solutions.

Report Attributes	Details
Sales of Detergent Polymers in South Asia & Oceania (2024E)	US$ 41.2 Million
Projected Sales (2034F)	US$ 68 Million
Demand Growth (2024 to 2034)	5.1% CAGR
Sales in India (2034F)	US$ 25.3 Million
Demand Growth in Indonesia (2024 to 2034)	5% CAGR
Sales in Thailand (2024E)	US$ 7.9 Million
Market Share of Liquid Detergent Polymers (2024E)	>78%
Key Companies Profiled	BASF SE Evonik Industries The Dow Chemical Company Solvay S.A. Huntsman Corporation

Why is Use of Detergent Polymers Increasing Steadily in South Asia & Oceania?

“Environmental Concerns Driving Demand for Eco-friendly Detergents”

Conventional detergent formulations generally contain chemicals, which can persist in the surroundings and pose risks to our eco-systems. More consumers are becoming aware of these environmental concerns, therefore adopting solutions, which break down easily, thus reducing their ecological footprints. Detergent polymer technologies are predicted to incorporate several biodegradable materials, which degrade easily and rapidly without causing any harm to the environment.

Consumers with increased eco-consciousness are advocating detergents with less harsh chemicals, which are detrimental to overall environmental health and aquatic life. Polymer advancements are predicted to aim to minimize the dependency on these chemicals, providing formulations to maintain effective cleaning properties and minimizing impacts on ecosystems and waterways.

Some of the advanced detergent polymer technologies ensure more effective cleaning with minimized water use. With enhanced dispersing properties and solubility of detergents, these available polymers assist in water conservation efforts, while aligning with the eco-friendly mindset of consumers.

Country-wise Insights

What is Fueling Demand for Detergent Polymers in India?

“Heightened Awareness about Environmental Issues”

Attribute	India
Market Value (2024E)	US$ 14.5 Million
Growth Rate (2024 to 2034)	5.7% CAGR
Projected Value (2034F)	US$ 25.3 Million

More consumers from India are becoming aware of environmental issues. Therefore, a noteworthy shift to biodegradable and eco-friendly detergents is experienced. Polymer technologies are evolving constantly to offer sustainable alternatives, matching requirements for greener solutions among environmental-conscious consumers from the country.

Why Pushing Adoption of Detergent Polymers in Thailand?

“Effective Marketing Strategies Influencing Purchasing Decisions of Consumers”

Attribute	Thailand
Market Value (2024E)	US$ 7.9 Million
Growth Rate (2024 to 2034)	5.4% CAGR
Projected Value (2034F)	US$ 13.4 Million

Manufacturers of polymer detergents are adopting effective marketing strategies to influence the purchasing decisions and preferences of consumers in Thailand. The majority of brands emphasize highlighting the benefits of their respective products, such as advanced polymer formulations. Therefore, an increase in the demand for these detergents is also encountered.

Category-wise Insights

Why is Demand for Detergent Polymers Increasing in Residential Cleaning Formulations?

“Rising Use of Polymers in Laundry Detergents to Minimize Energy and Water Consumption”

Attribute	Residential
Segment Value (2024E)	US$ 21.3 Million
Growth Rate (2024 to 2034)	5.7% CAGR
Projected Value (2034F)	US$ 37.1 Million

Detergent polymers are anticipated to increase the effectiveness of the production of laundry powdered detergents, which ultimately minimize energy and water consumption during processing. These polymers are specifically manufactured to overcome certain challenges, including varying washing conditions, such as high alkalinity, water hardness, different machine types, and varying temperatures. Furthermore, the use of detergent polymers in several types of residential cleaning products is predicted to hold a significant share of total consumption.

Why are Sales of Synthetic Detergent Polymers Higher?

“Superior Cleaning Performance and Compatibility with Hard Water of Synthetic Polymers”

Attribute	Synthetic Detergent Polymers
Segment Value (2024E)	US$ 37.1 Million
Growth Rate (2024 to 2034)	5% CAGR
Projected Value (2034F)	US$ 61 Million

Synthetic detergent polymers generally provide enhanced cleaning capabilities in comparison to conventional soap-based detergents. They work effectively for the removal of stains, grease, and dirt from surfaces and fabrics, making them more appealing to consumers who give priority to effective cleaning solutions.

Hard water is prevalent in some of the countries from South Asia & Oceania, such as India, etc. Synthetic detergent polymers are predicted to perform more effectively in hard water compared to conventional soaps. They are capable of working efficiently in hard water conditions without the formation of any soap residue or scum, making them a commonly preferred choice among consumers for cleaning in the regional market.

Competition Landscape

Leading manufacturers of detergent polymers in South Asia & Oceania are spending on the management of their supply chain, new development, quality control, etc. BASF SE, Evonik Industries, The Dow Chemical Company, Solvay S.A., and Huntsman Corporation are some key suppliers of detergent polymers operating in South Asia & Oceania.

Segmentation of Detergent Polymer Study in South Asia & Oceania

• By Source :

  • Synthetic
  • Natural & Bio-based

• By Compound :

  • Polycarboxylates
    • Acrylic Copolymers
    • Acrylic Homopolymers
  • Carboxymethyl Cellulose
  • Polyesters
  • Vinylpyrrolidone & PVP
  • Others
    • Copolymers of Terephthalic Acid
    • Polyethyleneimine Ethoxylate
    • PET-POET
    • Maelic Acid Copolymer
    • ATBS Copolymer
    • Biopolymers

• By Function :

  • Antiredeposition Agents
  • Dispersing Agents
  • Soil Release Agents
  • Dye Transfer Inhibitors

• By Detergent Form :

  • Powder
  • Granular
  • Liquid

• By End Use :

  • Residential
    • Laundry Care
    • Kitchen Care
  • Commercial
    • Laundry Care
    • Kitchen Care
  • Industrial & Institutional Cleaning
    • Ware Washing Products
    • Vehicle Wash Products
    • Others

• By Country :

  • India
  • Thailand
  • Indonesia
  • Malaysia
  • ANZ
  • Rest of SAO