Digital Loyalty Programs Market

Digital Loyalty Programs Market Analysis By Type (Reward Aggregators, Card Linked Loyalty, Integrated POS Systems, Mobile Engagement, Apps, QR Codes), By Deployment (Cloud, On-premise), By Vertical (Grocery, Retail, Hospitality, Travel) & Region – Forecast to 2022-2032

Analysis of Digital Loyalty Programs market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Digital Loyalty Programs Market Outlook

The global digital loyalty programs market is poised to increase at a steady CAGR of 8.4%, reaching US$ 98 Bn by 2032 from US$ 40.3 Bn in 2021.

"To maintain customers, retailers and enterprises may employ digital loyalty programmes software."

LoopyLoyalty, Annex Cloud, Kangaroo Rewards, Loyalty Gator, and more software are included in the scope. COVID-19 has had an unprecedented and devastating worldwide impact, with a major influence on the demand for digital loyalty programs across all areas as a result of the pandemic.

The program analyses client purchasing patterns, behavior, historical data, and other factors in order to provide reward points, coupons, discounts, and other incentives to customers interested in the company's products or services.

This aids in company growth and generating sales of digital loyalty programs. BFSI, hotel, retail, media, and entertainment industries are projected to boost their investments in customer-rewarding solutions. PayU, for example, incorporated the demand for digital loyalty programs to better serve its 350 million+ customers.



Digital Loyalty Programs Market Size (2022)

US$ 44 Bn

Digital Loyalty Programs Market Estimated Value (2026)

US$ 60.75 Bn

Digital Loyalty Programs Market Projected Value (2032)

US$ 98 Bn

Global Digital Loyalty Programs Market Growth Rate (2022-2032)

8.4% CAGR

Digital Loyalty Programs Market Share of Top 5 Countries


Digital Loyalty Programs Market Key Players

  • Aimia
  • Annex Cloud
  • AppCard
  • Bink
  • BrandLoyalty

What is the COVID-19 Impact on Digital Loyalty Programs Market?

The COVID-19 epidemic has a moderate influence on the worldwide digital loyalty programs market growth. Transportation and logistics, industry, tourism, and hospitality have all been severely disrupted by the COVID-19 epidemic. The retail, education, and government sectors are all affected in some way.

As a result of the closure of banks and financial institutions, there has been a decrease in client footfall. The COVID-19 epidemic has caused major disruption in automotive operations, which has hampered the expansion of sales of digital loyalty programs.

Companies will need to rethink their approach to client loyalty and retention in the face of the epidemic. The majority of brands prosper in this period and use inflection points as an opportunity to make market-changing improvements.

Don't Need a Global Report?

save 40%! on Country & Region specific reports

Sales Analysis of the Digital Loyalty Programs Market Growth

“Demand for digital loyalty programs as mobile apps are becoming more popular, which is a driving force.”

Technology is changing the way people do business, whether it's at a store or in a small town. Digital technology is evolving in today's enterprises, which are able to operate on a global scale. Mobile applications are reshaping the internet business of the future.

The necessity and demand for digital loyalty programs in mobile applications have grown as the internet company has evolved. Mobile applications provide access to marketing promotions via touchpoints. The sales of digital loyalty programs apps effectively replace the old rewards scheme.

Mobile applications may be used to develop a strong sales of digital loyalty programs; when a consumer purchases a product, they will receive benefits such as points, exclusive offers, discounts, and early access through the applications. The incentives supplied to potential consumers will have a significant impact on profitability.

 What are the Limits to the Digital Loyalty Programs Market?

The liability modelling and its impacts on sales of digital loyalty programs are influenced by regional rules. Various restrictions, such as the Credit Card Act and the Durbin Amendment of 2010, are pressuring banks to revamp their incentive programme portfolios.

For example, Ontario's Protecting Rewards Points Act went into effect in January 2018, and it altered the demand for digital loyalty programs and reward point procedures in Ontario and Quebec, Canada.

With the General Data Protection Regulations (GDPR) coming into effect on May 25, 2018, it's critical that businesses understand how they'll be affected. Because sales of digital loyalty programs are the most effective means of collecting consumer data, GDPR compliance is critical.

The definition of personal data, permission, partners and business communication, and information withdrawal are the primary aspects that impact the campiness loyally programme under GDPR. As a result, with the potential of significant penalties to a company's income, implementing adequate data protection rules is critical when it comes to compliance.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

What are the Emerging Trends in Digital Loyalty Programs Market?

“Big data and machine learning are becoming more widely used in sales of digital loyalty programs, which presents an opportunity.”

Big data principles ushered in a new generation of Customer Relationship Management (CRM) methods. Big data analysis aids firms in describing client behavior, understanding their habits, developing appropriate marketing plans, identifying sales transactions, and establishing long-term loyalty relationships.

Customers were first segmented using the new technique. Time-Frequency TFM is a monetary system in which: Frequency (F): utilizes services often within a given time. Time (T): total duration of calls and Internet sessions in a given period. Money (M): For each section or group, the amount of money spent over a period of time and the level of loyalty were specified.

Second, the usage of digital loyalty programs level descriptors was to create categories with the best behavioral traits for consumers, such as age and gender, being chosen. Finally, numerous classification algorithms were employed to develop distinct prediction models that were used to categorise new users by the demand for digital loyalty programs, based on the descriptors and attributes specified.

Comparative View of Adjacent Digital Loyalty Programs Market


Digital Loyalty Programs Market

Data Center Infrastructure Management Market

Software-as-a-Service (SaaS) Market






Market Value


US$ 60.75 Bn

US$ 3.2 Bn

US$ 188 Bn

Growth Factor

Improving technology and the demand for competitive differentiation are important growth factors.

Some of the driving forces behind DCIM adoption include the requirement to link monitoring systems with diverse applications and databases.

With the current economic slump, Asia-Pacific businesses were looking to cut IT spending.


Today's global firms use digital technologies to evolve.

The requirement for end-to-end visibility across infrastructure has become the biggest hurdle for data centre operators.

With more awareness in Western nations, the global SaaS market is more mature than the Asia-Pacific segment.

Key Trends

The loyalty level descriptors were used to categorise clients based on their age and gender.

Due to the continual use of hybrid approaches for both agility and 24X7 connection, SaaS products have exploded in popularity.

Customers from the United States and certain European nations are the major focus of ISVs and other service providers.

Although the worldwide demand for digital loyalty programs market is expanding rapidly, demand differs significantly by geographic location. Sales of digital loyalty programs are mostly in North America and Europe, with e-commerce industry driving market maturity.

The Asia Pacific area is a prospective growth-driving market in terms of sales of digital loyalty programs, with enterprises offering broad catalogs of customer incentives fueled by substantial concentrations of regional and global suppliers with established technological platforms.

Companies' capacity to source and provide rewards might be hampered in the Middle East and Africa due to less established infrastructure and connections, resulting in a low adoption rate. However, over the next three years, this demand for digital loyalty programs is expected to increase at a CAGR of 4-6%, outperforming Europe and North America.

Customer experience and sales of digital loyalty programs are inextricably linked. Artificial intelligence and machine learning, for example, are emerging technologies that have the potential to alter the demand for digital loyalty programs systems in the future. It may provide merchants with insightful data that can help them improve consumer conversations, experiences, and total sales of digital loyalty programs.

Through various analytics, these technologies may forecast human behavior and purchase trends. It's then utilized to target relevant consumers in order to improve the user experience, which is projected to drive digital loyalty programs market share. AI is capable of monitoring several transactions and recognizing and removing fraudsters who could try to steal loyalty points.

Comarch SA, for example, launched new AI-powered digital loyalty programs with security services in May 2021. Providing data protection and privacy solutions aids in increasing customer confidence in brands. The beneficial characteristics provided by these instruments are expected to promote growth in sales of digital loyalty programs even further.

Demand for digital loyalty programs that are customizable employ data analytics and business intelligence becomes more popular as the digital loyalty programs market evolves. Mobile purchasing insights, customer social media influence, and how internet shopping affects in-store traffic may all be leveraged to provide personalised rewards that match specific consumer preferences.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

What is the Segmentation Outlook for the Digital Loyalty Programs Market?

The whole services category has a significant impact on the growth of the digital loyalty programs market. End customers can utilise these services to reduce overall expenses, increase overall revenues, and improve company performance.

Organizations can use these services to track, assess, and analyse their business requirements in order to make better-informed decisions. Due to enterprises' increased attention to customer experience sales of digital loyalty programs are rapidly expanding. Managed services assist businesses in improving overall efficiency and lowering expenses associated with the demand for digital loyalty programs systems.

Which Segment has the Maximum Growth Potential in the Digital Loyalty Programs Market by Deployment Type?

During the predicted period, the cloud will obtain the largest digital loyalty programs market share and see significant expansion. The cloud deployment strategy works with a variety of devices, including tablets, mobile phones, social media, and many more.

The cloud-based software also allows you to keep track of real-time updates on consumer enquiries and response times at low costs. Comarch SA, for example, announced its Loyalty Cloud 1.2 in March 2021 to make administering, operating and building immersive programmes more affordable for users. Owing to the strong security framework, on-premises will continue to develop steadily.

Which is the Preferred Segment in the Digital Loyalty Programs Market by Vertical?

BFSI, IT & telecom, retail, manufacturing, transportation, hotel, media and entertainment, and others make up the market.

During the projection period, retail will earn a significant digital loyalty programs market share. The retail industry's severe rivalry is encouraging the adoption of customer-rewarding solutions. Furthermore, because the business is increasingly transaction-oriented and purchases are made more often, sales of digital loyalty programs aid in increasing revenue development.

What is the Regional Demand Analysis in the Digital Loyalty Programs Market?



United States


United Kingdom






South Korea


North America has the largest digital loyalty programs market share, owing to the region's retail sector's quick adoption due to the demand for digital loyalty programs during the last ten years. Customers in North America prefer monetary incentives like rebates or payback, free items, free delivery, and product discounts above other types of incentives.

According to the Oracle report 2020, 72% of millennials participate in sales of digital loyalty programs. During the projection period, Europe will have the second-largest digital loyalty programs market share. Demand for digital loyalty programs is well-known in several European nations.

According to the Nielsen loyalty sentiment study, 66% of Europeans are members of several reward programs. Personalized demand for digital loyalty programs is increasingly popular in the region. According to the KPMG 2019 research, customised offerings were nominated as more valuable programmes by 20% of Italians, 15% of Spaniards, and 16% of French respondents.

During the anticipated period, Asia Pacific (APAC) is expected to have a high CAGR since merchants and organisations in the area have shifted their focus to improving customer experience. Because enhanced sales of digital loyalty programs offers are simple to use and inexpensive, it is projected that their popularity will skyrocket in the future years. Due to increased investment from firms such as Tencent, WeChat, and Alibaba, China controls the revenue share.

How Intense is the Competition in the Digital Loyalty Programs Market?

By embracing sophisticated technologies such as blockchain, AI, machine learning, cloud computing, and others, key businesses are prioritising continual product development and portfolio growth. Due to the increasing popularity of smartphones, a number of industry companies have begun to provide mobile digital loyalty programs solutions.

Customer experience is improved via cloud-based, real-time analytical management models. Similarly, the creation of tailored and personalised demand for digital loyalty programs is likely to help the major firms increase their major sales of digital loyalty programs in the market position. The financial success of digital loyalty programs market participants is aided by strategic alliances, acquisitions, and collaborations.

Recent Developments in the Digital Loyalty Programs Market:

  • Oracle purchased CrowdTwist, a major supplier of cloud-native consumer loyalty solutions, in June 2021 in order to enable marketers to give tailored customer experiences.
  • Kobie obtained an exclusive licence to Rosemark's Quantitative PersonaTM (QP) Method for the loyalty and co-branded credit card sector in May 2021. Based on the preferences that create economic value, the QP Method determines the most valued customers in each market.
  • Comarch introduced their new microsite, loyalty marketing cloud, in April 2021. Customers may browse Comarch's offers on the new site, which has been created to provide the utmost user-friendly experience with better navigation and functionality.
  • Ardian bought a controlling share in Jakala, a marketing technology company, in February 2021. Jakala operates in a rapidly changing industry, assisting its clients, notably major organisations, in making the most of technology and enhancing data in order to grow their business through creative sales and marketing programmes.
  • Epsilon announced Epsilon PeopleCloud Loyalty in September 2020, which creates strong human experiences to achieve user loyalty. Its customers' data is linked to a single profile online and offline, allowing them to engage across digital and physical channels with ease.

Key Segments

  • By Type:

    • Reward Aggregators
    • Card Linked Loyalty
    • Integrated POS Systems
    • Mobile Engagement
    • Apps
    • QR Codes
    • Digital Wallets
    • Blockchain
  • By Deployment:

    • Cloud
    • On-premise
  • By Vertical:

    • Grocery
    • Retail
    • Hospitality
    • Travel
    • Entertainment
    • Sport & Leisure
    • Telcos
    • Gambling
  • By Region:

    • North America
    • Europe
    • Asia Pacific
    • Middle East and Africa
    • South America

- FAQs -

How is the Growth Outlook for the Digital Loyalty Programs Market?

The digital loyalty programs market is expected to rise at a steady CAGR of 8.4% during the projected period.

What was the Digital Loyalty Programs Market Size in 2021?

The global digital loyalty programs market was valued at US$ 40.3 Bn in 2021.

What is the Adoption Potential of Digital Loyalty Programs Systems By 2032?

The global digital loyalty programs market is anticipated to be worth nearly US$ 98 Bn by 2032.

Which Region Leads the Global Digital Loyalty Programs Market Report?

North America is a leading region in the digital loyalty programs market.

What will be the Leading Segment of the Digital Loyalty Programs Market By Type?

Card linked loyalty is the leading segment by type and is expected to expand at a strong CAGR of 8.3% by 2032.

Digital Loyalty Programs Market

Schedule a Call