Hypoallergenic Dog Food Market

Hypoallergenic Dog Food Market Analysis Report By Product Type (Dry, Wet Hypoallergenic Dog Food), By Life Stage (Hypoallergenic Dog Food for Puppies, Adults, Seniors), By Diet Type, By Sales Channel, By Region - Global Insights 2022-2032

Analysis of Hypoallergenic Dog Food market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Hypoallergenic Dog Food Market Outlook (2022-2032)

Worldwide consumption of hypoallergenic dog food is estimated to be valued at US$ 14.7 Bn in 2022. In-depth industry analysis reveals that, going forward, the global hypoallergenic dog food market is forecast to reach US$ 22 Bn by 2032, expanding at a CAGR of 4.1% over 2022-2032.

Report Attributes


Hypoallergenic Dog Food Market Size (2021A)

US$ 14.2 Bn

Estimated Year Value (2022E)

US$ 14.7 Bn

Projected Year Value (2032F)

US$ 22 Bn

Global Market Growth Rate (2022-2032)

4.1% CAGR

Europe Market Share (2021)


Europe Market Growth Rate (2022-2032)

3.9% CAGR

Collective Value Share (U.S., France, China) 2021: Top 3 Countries


Top 3 Companies’ Market Share (2021)


Key Companies Profiled

  • Mars Petcare, Inc.
  • Nestlé Purina Pet Care
  • Hill's Pet Nutrition
  • J M Smucker
  • Wellbites
  • Canidae
  • Diamond Pet Foods
  • Arden Grange Pet Foods
  • Merrick
  • Royal Canin Veterinary Diet
  • Earthborn Holistic
  • Brothers Complete
  • Natural Balance
  • Zignature.
  • Dibaq
  • Other Players

Hypoallergenic Dog Food Consumption Analysis (2017-2021) Vs Market Outlook (2022-2032)

Demand for hypoallergenic dog food is constantly experiencing growth due to rising demand from dog owners. Sales of hypoallergenic dog food are assessed to grow 1.5X over the assessment period of 2022 to 2032.

The global hypoallergenic dog food market is expected to create an absolute dollar opportunity of nearly US$ 7.7 Bn over the next ten years, where North America is the largest market shareholder.

Further, based on product type, the wet food type segment holds two-thirds market share, and is likely to offer an absolute dollar opportunity of nearly US$ 5.7 Bn by 2032.

The Covid-19 pandemic increased the sales of hypoallergenic dog food globally, owing to the closure of stores which created a hype among dog owners. As per sales channel analysis, the purchase of dog food from pet stores from the offline channel witnessed high 13.7% growth during the pandemic.

Fact.MR projects the hypoallergenic dog food market to see growth at 4.1% CAGR from 2022 to 2032 in comparison to the CAGR of 6.8% at which it grew from 2017 to 2021.

Hypoallergenic dog food market forecast by Fact.MR

Why are We Seeing Demand Growth of Hypoallergenic Dog Food?

“Human & Pet Trend Crossover Continues to Drive Demand for Hypoallergenic Dog Food”

Limited ingredient diets have become more recognizable and transparent to alleviate dog allergies. According to veterinary data, approximately 20%-30% of dogs are being diagnosed with allergic skin disease, pruritus, and atopic dermatitis. They also suffer from adverse food reactions (CAFRs) and food allergies (FAs).

These allergies are being prevented by hypoallergenic products and ingredients, which is thereby driving demand for them. Hypoallergenic diets hold mass appeal and are anticipated to witness popularity over the coming years.

There has been increasing demand for digestive wellness, added proteins, and plant-based products. For instance, more than 80% of European dog food buyers look out for digestive wellness to improve overall health.

Thus, with dog owners becoming more conscious of dog food, they are placing enhanced demand for hypoallergenic, plant-based, and highly digestible dog foods, and to fulfill this, manufacturers are incorporating rice proteins in dog food.

“Limited Ingredient Diet (LID) to Support Market Growth in Years Ahead”

Dogs can suffer from sensitivities to the food that they eat, and so dog owners are limiting the ingredients causing discomfort to their dogs. They are looking for natural and simple diets as they do not want their dogs to suffer.

Consumers are shifting to grain-friendly diets from grain-free foods for dogs. With limited ingredient diets (LID), the grain-friendly bag of diet is full of fillers, which is attracting more pet owners.

Dog owners are bringing their dogs to the limited-ingredient diet category to identify possible protein allergies. They are therefore limiting the proteins and ingredients in the dog’s diet to identify issues with their dogs.

The market is witnessing enhanced demand for the protein of LID diets, both, that contain and do not contain grains, as consumers are realizing that allergies may not every time be linked to grains in dog food. This is estimated to propel demand for hypoallergenic dog food over the coming years.

Don't Need a Global Report?

save 40%! on Country & Region specific reports

What Issues are Hypoallergenic Dog Food Manufacturers Facing?

“Quality Issues and Product Recalls Restraining Market Growth”

The market for hypoallergenic dog food is facing challenges owing to contamination by the presence of microorganisms such as salmonella, mycotoxins, melamine, etc., coupled with fungal mycotoxins such as aflatoxin, found in dog food, which has led to food recalls over the past few years.

Presence of contaminants may lead to dog sickening, kidney problems, and sometimes even the death of dogs. This has eroded consumer confidence in hypoallergenic dog food to some extent.

Moreover, this issue has also led to enhanced regulatory involvement and procedures in the manufacturing of dog food products, thereby stepping up product manufacturing, quality systems, raw materials, etc. Thus, due to the above-listed factor of recalls, market growth of hypoallergenic dog food is expected to be restricted to some extent over the coming years.

Country-wise Insights

Will the North American Region See Increasing Demand for Hypoallergenic Dog Food?

The North America hypoallergenic dog food market is a significant shareholder in the global market. North America holds more than one-third market share, with the United States hypoallergenic dog food market being the largest market contributor.

The North American hypoallergenic dog food market is expected to grow at 4.8% CAGR and create an absolute dollar opportunity of nearly US$ 3.3 Bn. The United States has nearly 77.6 Mn pet dogs, and dog owners spend nearly US$ 1,500 annually on their dogs.

Demand for pet foods is rapidly mounting in the United States, which is expected to generate an absolute dollar opportunity of around US$ 2.9 Bn by the end of 2032. In Addition, the USA hypoallergenic dog food market is likely to gain 144 BPS and expand at a CAGR of 5% over the assessment period.

Why is the Indian Hypoallergenic Dog Food Market Attracting Manufacturers?

From a growth viewpoint, the South Asia and Oceania hypoallergenic dog food market is one of the most lucrative emerging markets due to rising dog population as well as increasing number of pet lovers. This is creating a lucrative business environment in the region.

In terms of dog population, India is the second-largest after China in the Asia Pacific region. The market is projected to expand at 4.2% CAGR and acquire nearly 50% of the market share by the end of 2032.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

Category-wise Insights

Which Hypoallergenic Dog Food Type is Highly Sought-after?

A recent trend witnessed related to hypoallergenic dog food is humanization, which is fueling demand for high-quality and premium dog food. Dog owners have become more concerned about the quality of food being offered to their pets rather than the cost of the dog food. Dog owners also focus on the dog food type or the forms that their dogs eat.

Further, dog food is available in two forms - wet and dry. Demand for wet food is high as dogs do not require to work hard to eat and digest. The wet hypoallergenic dog food category has acquired nearly two-thirds market share, and is likely to witness growth at 4.5% CAGR from 2022 to 2032.

Which Life Stage Dogs are Providing Rewarding Opportunities in the Market?

There are three types of dog life stages - puppies, adults, and seniors. The puppy life stage does not require a higher quantity of food as compared to adults and senior dogs. Majority of revenue in the dog food industry comes from the adult and senior dog life stages.

The adult life stage dog category has acquired nearly 50% of the total hypoallergenic dog food market share. Further, it is projected to expand at 3.5% CAGR and touch a market valuation of US$ 11.2 Bn by the end of 2032.

Competitive Landscape: Top Companies in Hypoallergenic Dog Food Market

The global hypoallergenic dog food market is highly competitive due to the existence of plentiful companies. Key players from Germany, China, and the United States have a competitive edge due to technological advancement, high pool of investments, and availability of natural resources.

For instance:

  • In June 2021, Nestlé Purina Pet Care decided to invest US$ 182 Mn to expand its manufacturing operations in King William County to support growing consumer demand.
  • In December 2021, J M Smucker sold its private label pet food business to Diamond Pet Foods. This enabled the company to focus its investments and resources on the pet food and pet snacks business.

Fact.MR has provided detailed information about the price points of top manufacturers of hypoallergenic dog food positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Hypoallergenic Dog Food Industry Research Segments

  • Hypoallergenic Dog Food Market by Product Type :

    • Dry Hypoallergenic Dog Food
    • Wet Hypoallergenic Dog Food
  • Hypoallergenic Dog Food Market by Life Stage :

    • Hypoallergenic Dog Food for Puppies
    • Hypoallergenic Dog Food for Adults
    • Hypoallergenic Dog Food for Seniors
  • Hypoallergenic Dog Food Market by Diet Type :

    • Hydrolyzed Protein Diets
    • Novel Ingredients
    • Limited Ingredients
  • Hypoallergenic Dog Food Market by Sales Channel :

    • Offline Sales of Hypoallergenic Dog Food
      • Hypermarkets/Supermarkets
      • Pet Stores
      • Veterinary Clinics
      • Others
    • Online Sales of Hypoallergenic Dog Food
      • Brand/Company Websites
      • E-commerce Websites
  • Hypoallergenic Dog Food Market by Region :

    • North America Hypoallergenic Dog Food Market
    • Latin America Hypoallergenic Dog Food Market
    • Europe Hypoallergenic Dog Food Market
    • East Asia Hypoallergenic Dog Food Market
    • South Asia & Oceania Hypoallergenic Dog Food Market
    • MEA Hypoallergenic Dog Food Market

- FAQs -

What is the global hypoallergenic dog food market size?

Global value of the hypoallergenic dog food market is estimated to be worth over US$ 14.7 Bn in 2022.

How far is global demand expected to reach over the forecasted period?

Demand for hypoallergenic dog food is anticipated to surpass US$ 22 Bn by 2032-end.

What was the last 5-year CAGR for the demand for hypoallergenic dog food products?

During 2017-2021, worldwide demand for hypoallergenic dog food increased at 6.8% CAGR.

Who are the prominent manufacturers of hypoallergenic dog food?

Prominent players with established market presence in the global hypoallergenic dog food market include Mars Pet Care, Nestlé Purina, J M Smucker, Diamond Pet Foods, and Royal Canin.

Which is the leading region in the hypoallergenic dog food market?

North America tops the global hypoallergenic dog food market accounting for more than one-third of the global market share in 2021.

Which diet type segment contributes maximum share to hypoallergenic dog food market growth?

Hydrolyzed protein diets accounted for nearly half of the total share in the global sales of hypoallergenic dog food in 2021.

Hypoallergenic Dog Food Market

Schedule a Call