- Press Release -

Rockville, Md. The global children wear market is set to reach US$ 207.1424 Bn by 2022 on moderate growth, according to Fact.MR, as social media and television reshape what families buy for their children. Even with declining birth rates in many countries, demand is climbing as children grow more style-aware and parents favour quality clothing over hand-me-downs.

Girls apparel leads by category, the 6 to 24 months group anchors demand by age, and modern trade carries the largest share of sales. The economy segment holds the most value but is slowly ceding share as buyers trade up.

Categories, Age Groups and Channels

Girls apparel is the largest category, set to reach US$ 70.2206 Bn by 2022 with more than a third of revenue and gaining share. By age, the 6 to 24 months group holds close to a quarter of revenue, at US$ 51.3266 Bn in 2017, and is also gaining ground. On price, the economy segment reaches US$ 86.2174 Bn by 2022 but loses share over the period. Modern trade grows at a 4.9% CAGR and holds nearly a third of sales.

Asia Pacific excluding Japan contributes the largest share of the economy segment, reflecting its rising incomes and expanding young population.

Fashion Awareness Drives Demand

The market's momentum comes from exposure. As children absorb fashion cues from social platforms and mass media, they increasingly want stylish, comfortable clothing that echoes what adults wear. Rising disposable incomes, especially across developing economies, give parents the means to keep up with fast-changing trends.

Suppliers and Their Playbook

The field brings together global apparel and lifestyle brands.

• V.F. Corporation, Ralph Lauren Corporation, The Children's Place, Benetton Group SpA, Avon Products Inc., Dolce & Gabbana Luxembourg S.à.r.l, Carter’s Inc., Kimberly Clark Corporation, Levi Strauss & Co, and Kering S.A. are among the key players in the report.

Reading the Market for Decisions

For brands, growth favours girls apparel, the youngest age groups and modern trade reach. Investors get a large market with steady, demographics-led demand. Procurement and retail teams can plan around modern trade leading distribution, the economy segment carrying volume, and Asia Pacific offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global children wear market for the 2017 to 2022 forecast period, with segmentation by category, demographics, price and sales channel across regions. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the children wear market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.