Childrenswear Market Analysis by Category Type (Boys, Girls, Unisex Childrenswear), by Price (Economy, Premium, Super-Premium Childrenswear), by Demographics, by Sales Channel, by Region - Global Forecast 2022-2032
Childrenswear Market Outlook
The global childrenswear market is estimated at USD 202.7 Billion in 2022 and is forecast to surpass USD 328.6 Billion by 2032, growing at a CAGR of 4.9% from 2022 to 2032.
Base Year Value (2021A)
USD 194.1 Billion
Estimated Year Value (2022E)
USD 202.7 Billion
Projected Year Value (2032F)
USD 328.6 Billion
Global Growth Rate (2022-2032)
North America Market Share in 2021
North America Growth Rate (2022-2032)
Collective Value Share (U.S, China, India) 2022: Top 3 Countries
Top 5 Companies Market Share in 2021
Key Companies Profiled
2017-2021 Global Childrenswear Market Outlook in Comparison to 2022-2032 Growth Forecast
Childrenswear is often termed as ‘grandma bait’ in the retail and clothing industry. They are basically designed to play and rest and are being manufactured using hosiery. Manufacturers in the market are making individual clothing line available for girls and boys and across the age of being less than 6 months to 14 years. This is estimated to support market demand by 1.8X over the assessment period of 2022-2032.
Attributed to the demand for high-quality products coupled with the increase in disposable income of the consumers in the emerging economies is pushing the growth in the global childrenswear market. In addition to this, the escalating influence of social media, catchy advertisements increasing the consumer’s interest is expected to propel the childrenswear market demand in coming years.
Fact.MR projects the childrenswear market is expected to witness exhibiting growth at 4.9% CAGR during 2022 and 2032 in comparison to a CAGR of 3.3% with which it grew from 2017 and 2021.
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Demand for High-quality Childrenswear to Escalate
Parents are increasingly becoming interested in buying new clothes for their kids, due to which the childrenswear market is likely to show dynamic growth in coming years. The strong demand for high-quality childrenswear is inducing manufacturers to change their production process to fulfill the escalating demand.
They are focusing on improving the quality of their offering. Thus, due to the above listed factors, the market for childrenswear is likely to gain 246 BPS during the forecast years of 2022-2032.
Furthermore, the consumers are opting for premium and branded apparel attributed to enhanced expenditure capacities. Parents are preferring high-quality premium apparel ensuring maximum safety and comfort for their child. The ongoing trend of matching me and mommy is positively influencing the product sales.
Manufacturers are also manufacturing kids dresses replicating to adult dresses and are focusing on development of online retailing market, to ensure hassle-free shopping experience. Therefore, above listed factors are estimated to support market growth by ~19% of current demand levels in coming years.
Influence of Social Media Propelling Market Demand
The demand for childrenswear is escalating attributed to the rise in birth rate coupled with high disposable income in some regions. Emerging economies represent lucrative and profit making opportunities for the manufacturers in the childrenswear market.
The market for childrenswear is often driven by the trends in the apparel and footwear industry because of enhanced influence of social media on parents. This is estimated to enhance market demand by 1.8X in coming years.
Moreover, means of mass communication and escalating impact of television is to push the childrenswear market growth. The celebrity endorsements coupled with manufacturers advertising for safe childrenswear is creating a whole lot of demand in the market. Escalating brand consciousness among parents is to emerge as a topmost factor pushing the demand in childrenswear market by ~24% during the forecast years of 2022-2032.
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Which region accounts for more enhanced demand for Childrenswear Market?
North America childrenswear market accounts for the largest market share of 25.7%. The region is projected to register a CAGR of 4.9% during the forecast years. The new product launch and developments, changing consumer trends, effective promotional strategies leading to better positioning of products is fueling market demand. Along with this, the manufacturers are focusing on expanding their product portfolio by offering new clothing designs to cater the wide consumer base globally. Therefore, the above listed factors are to support childrenswear market demand over the assessment period of 2022-2032.
What is the market scenario in East Asia and South Asia & Oceania Childrenswear Market?
The Asia Pacific region comprising of South Asia & Oceania and East Asia childrenswear market holds 20.4% and 21.3% of the overall childrenswear market, and holds 41.7% market share together. The East Asia and South Asia & Oceania childrenswear market is projected to grow at a CAGR of 5.3% and 5.7% during the forecast period of 2022-2032.
The market in Asia Pacific is growing robustly with the growing infant population, especially in emerging economies like China and India. The market in these regions represents lucrative opportunities for the luxury children’s apparel brands to enter the market and widen their consumer base. Moreover, the increasing geographical expansion by the key players in the market is likely to boost the demand and sales of childrenswear over the assessment period.
Which demographics type holds dominant market share and is likely to show higher growth in Childrenswear Market over the assessment period?
The childrenswear under demographics type is segmented into <6 months, 6 to 24 months, 2 to 14 years. Amongst them, the 6 to 24 months segment holds the largest market share of 37.6% and is projected to register a CAGR of 4.9% during the forecast years of 2022-2032.
The high birth rate in emerging economies coupled with the demand for childrenswear during the wedding and festive seasons is pushing the demand. Moreover, the high interest of consumers or parents to buy new clothes for their children is expected to further push the global demand for childrenswear in coming years.
The next leading segment is <6 months and 2 to 14 years holding 33.2% and 29.2% of the overall market share. Both of these segments are likely to register CAGR of 4.5% and 5.4% over the assessment period.
Which price segment is estimated to support market growth in the Childrenswear Market during the forecast period?
Under price type, the childrenswear is segmented into economy, premium, and super-premium childrenswear segment. Amongst them, the economy childrenswear leads the segment by holding 36.5% of the overall market share and is projected to register a CAGR of 4.4% during the forecast period.
The buying of new and good quality clothes for kids is attributed to the adoption of luxury lifestyle by the consumers for their kids coupled with rise in purchasing power. Therefore, the established brands in the childrenswear market are focusing on offering premium quality products to the consumers.
They are making use of effective promotional strategies such as advertisements, discounts, celebrity endorsements etc. is likely to induce consumers to make enhanced purchase in coming years.
The next leading segment under the price segment are premium childrenswear and super-premium childrenswear by accounting for 33.6% and 29.9%. The segment is projected to register a CAGR of 4.9% and 5.3% over the assessment period.
Competitive Landscape: Top Companies in Childrenswear Market
The global childrenswear market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.
Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of childrenswear.
Fact.MR has provided detailed information about price points of key manufacturers in childrenswear market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.
- Carter’s Inc. in 2021 launched KidCycle, which is a recycling program. This program allowed for the recycling of childrenswear nationally coupled with the TerraCycle, which is a leader in international recycling
- Dondup in 2020 entered into a partnership agreement with Gimel, an Italian manufacturer. It is a six-year licensing agreement for the production and worldwide distribution of kid’s collection. Both the companies also launched spring collection for girls and boys of age 0-14 years
Global Childrenswear Market by Category
By Category Type, Global Childrenswear Market is segmented as:
- Boys Childrenswear
- Girls Childrenswear
- Unisex Childrenswear
By Demographics, Global Childrenswear Market is segmented as:
- <6 Months
- 6 to 24 Months
- 2 to 14 Years
By Price, Global Childrenswear Market is segmented as:
- Economy Childrenswear
- Premium Childrenswear
- Super-Premium Childrenswear
By Sales Channel, Global Childrenswear Market is segmented as:
- Online Sales
- Offline Sales
- Modern Trade
- Franchise Outlets
- Specialty Stores
- Other Sales Channel
By Region, Global Childrenswear Market is segmented as:
- North America
- Latin America
- East Asia
- South Asia & Oceania
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