- Press Release -

Rockville, Md. The global flavored milk market is set to exceed US$ 50 Bn by 2020 and grow at a low single-digit CAGR through 2022, according to Fact.MR. Still a young category with consumption below that of many other drinks, flavored milk is gaining ground on the strength of its health positioning and a steady stream of new flavors.

Chocolate leads the flavor mix, tin and can packaging is preferred, and Europe is the largest region. Asia Pacific excluding Japan is the fastest-growing market, while a rising vegan population tempers demand in some regions.

Flavors, Packaging and Regions

Chocolate remains the flavor of choice, with sales set to surpass US$ 10 Bn by 2022. Tin and can packaging is the preferred format and approaches US$ 20 Bn by 2022, as producers invest in packaging that extends shelf life and draws the eye. On distribution, traditional grocery retailers lead and grow fastest.

Europe holds more than a quarter of revenue and stays dominant through 2022, while Asia Pacific excluding Japan posts the highest growth rate. A countercurrent runs through the market as veganism spreads, with milk consumption in Canada, for example, falling about 25% in 2015 amid a rising vegan population.

Health and Novelty Drive Demand

The market's momentum comes from perception and variety. Positive views of flavored milk's health benefits keep drawing buyers, and producers court interest with new flavors and eye-catching packaging. Recent launches, from coffee and vanilla variants to triple-layered light-blocking bottles, show how brands are chasing both taste and shelf life.

Suppliers and Their Playbook

The field brings together large dairy and food companies.

• Inner Mongolia Yili Industrial Group Co., Ltd., Danone, National Dairy Development Board, Nestlé S.A., Gujarat Cooperative Milk Marketing Federation Ltd., Fonterra Co-operative Group Limited, Morinaga Milk Industry Co., Ltd., China Mengniu Dairy Company Limited, Koninklijke Friesland Campina N.V., Dairy Farmers of America, Inc., Dean Foods Company, and Grupo Lala, S.A.B. de C.V. are among the key players in the report.

Reading the Market for Decisions

For producers, growth favours chocolate and new flavor lines with strong packaging. Investors get a young market with steady, health-led demand and a vegan headwind. Procurement and retail teams can plan around traditional grocery retailers leading distribution, chocolate carrying volume, and Europe holding the largest share while Asia Pacific grows fastest through 2022.

About the Report

Fact.MR's study covers the global flavored milk market for the 2017 to 2022 forecast period, with segmentation by flavor, packaging, sales channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the flavored milk market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.