Flavored Milk Market

Flavored Milk Market Outlook (2023-2033)

The global flavored milk market is forecasted to progress at a CAGR of 7% from 2023 to 2033. The market stands at US$ 6 billion in 2023 and is predicted to reach US$ 12 billion by 2033-end.

Milk in tins and cans is preferred among consumers due to the increasing demand for high-quality and high-shelf-life packaging solutions. Tins & cans are estimated to account for over 1/3 share of the global market by 2033.

Prepared by blending milk, natural or artificial flavorings, colorings, and sugar, flavored milk is usually pasteurized by using the ultra-high temperature (UHT) treatment. This process further renders the flavored milk with a longer shelf life as compared to plain milk.

A variety of flavored syrups or powders are available in the market, which can be added to plain milk for providing a flavored taste. Positive perceptions of consumers about various health benefits are influencing the growth of the flavored milk market around the world.

Due to their widespread appeal among children, the lack of readily available alternatives to popular flavors such as chocolate-flavored milk, and busy lifestyles that increase milk consumption outside of scheduled times, the global market for flavored milk is predicted to expand rapidly during the forecast period.

Flavored milk is healthy because it contains a variety of nutrients, including calcium, magnesium, and potassium. Rising disposable incomes and shifting customer preferences are anticipated to drive up demand for flavored milk. With the introduction of new flavors, innovation is also gaining ground with customers.

To increase shelf life and maintain the flavor of flavored milk, top dairy businesses are putting silver-based micro-particles with antibacterial and self-sterilizing capabilities into the containers. Numerous producers are also incorporating vitamins and minerals into their goods.

Urban consumers in emerging countries are switching from less healthy beverage options such as carbonated soft drinks and even juices to flavor-enhanced milk due to growing health concerns, which offers market players near-term development potential.

Chronic diseases and other serious conditions such as high blood pressure, heart disease, stroke, liver disease, and digestive disorders can develop over time because of heavy alcohol usage.

Numerous cancers are common, including rectum, liver, mouth, throat, oesophageal, voice box, and breast cancer. Most consumers are aware of these health-related difficulties, and this consumer awareness is driving profitable industry growth.

One of the healthiest foods and drinks available is aromatic milk. Its health advantages encourage people to lead healthier lifestyles. The longer shelf life and rising demand for chilled dairy products are also contributing to the global growth of the fragrant dairy business. Even though usage is still low compared to other drinks such as soft drinks and alcoholic beverages, the world-famous dairy industry is expanding.

The global market for flavored milk is anticipated to grow over the projected period due to rising customer demand for healthy food products. Because consumers are worried about the quality of the food they eat, they are gravitating toward consuming nutritious, health-promoting items.

As consumers' awareness of the value of leading a healthy lifestyle grows, products with lower lactose and sugar content are viewed as healthier. The same amount of calcium, vitamin A, vitamin D, and protein is present in lactose-free milk and dairy products as it is in conventional milk.

Among the advantages of lactose-free milk are, by consuming lactose-free milk, one can avoid the symptoms of lactose intolerance and help build strong bones and teeth, which is promoting market expansion.

Report Attributes	Details
Flavored Milk Market Size (2023)	US$ 6 Billion
Projected Market Value (2033)	US$ 12 Billion
Global Market Growth Rate (2023-2033)	7% CAGR
Market Share of Supermarkets/Hypermarkets	50%
Key Companies Profiled	Dean Foods Danone SA Hiland Dairy Saputo Inc. The Hershey Company The Coca-Cola Company The Farmer's Cow BSA SA Saputo Inc. Grupo Lala Meiji Holdings Co. Ltd.

Why is Consumption of Flavored Milk Surging across the World?

“Growing Preference for Ready-to-drink Beverages Due to Hectic Lifestyle”

Ready-to-drink beverage consumption has increased because of people's hectic lifestyles. Customers are continuously looking for dairy-nutrition items that they can consume while on the go. Due to this tendency, consumers are very interested in ready-to-drink products such as flavored milk. Due to the nutritional advantages of flavored milk, urban populations are now more interested in flavored drinks than carbonated ones.

The goal of flavored drink producers is to create packaging that is both attractive and practical for consumers to carry with them wherever they go. Major market companies are concentrating on introducing innovation into their products by making organic milk without the usage of artificial flavors or colors.

Which Factors are Likely to Inhibit Demand for Flavored Milk?

“Rise in Vegan Population and Availability of Substitutes”

Market growth is being hampered by the increased incidence of lactose intolerance and milk allergies. Alternatives such as soft drinks and plant-based beverages pose a threat to market expansion.

A trend being observed in the global market is the rise in the vegan population, whose diet is favorable for animal rights. As the vegan population opposes the consumption of products derived from animals such as eggs, dairy products, and leather among others, the consumption of milk has been witnessing a decline over the past few years. People are adopting the vegan diet as an ethical concern for animals. This factor might negatively impact the prospects of the flavored milk market.

How Can Start-ups Generate Business Opportunities in This Industry?

“Aspiring Market Players Should Offer Fat-free Flavored Milk Products”

New companies are offering low-sugar and non-fat milk products to appeal to the growing diabetic and health-conscious population. New entrants are providing flavored milk for consumption on the go to broaden their product options and client base by taking advantage of the potential presented by busier lifestyles and the demand for convenience.

• A start-up based in the U.S., Slate is a brand of chocolate milk with less sugar, more protein, and no lactose for people who are aiming to live a little healthier. Slate, which gets its milk from family-run farms in New York, comes in three flavors such as espresso chocolate milk, basic chocolate milk, and dark chocolate milk, all of which have 150mg of caffeine added to each can. The goal of the company is to contribute to the decrease of water use and the improvement of material product reusability. Slate is a Certified Plastic Neutral brand and is packaged entirely in recyclable metal cans. This way the company seeks to improve the health and happiness of this wonderful world.

Which Regional Market is Catching the Attention of Flavored Milk Vendors?

“Sustainable and Effective Dairy Production Boosting Market Growth in Asia Pacific”

The market is dominated by Asia Pacific, which holds a 50% market share. Sustainable and effective dairy production, a burgeoning population, and increasing disposable income are driving market expansion in the region.

Demand for flavored milk is rising in Asia Pacific as people choose healthier and more nutrient-dense food alternatives. This has encouraged the development of novel flavors and innovations in flavored milk.

Country-wise Insights

What’s Leading to Increasing Flavored Milk Demand in the U.S.?

“Huge Development in Dietary Practices in the U.S.”

The consumption of flavored milk in the U.S. is being boosted by huge development in dietary practices and beverages that are healthy and balanced. Due to their popularity in public schools, flavored products have gained prominence and milk consumption is at high levels there. Compared to unflavored milk, children drink flavored milk more significantly.

Due to the developed and constantly expanding demand for flavored milk as well as the growing awareness of the importance of nutrition and health among consumers, the United States dominates the North American flavored milk market.

Is South Korea an Investment-worthy Market for Flavored Milk Producers?

“Growing Demand for Healthy Substitutes for Carbonated Beverages”

The market in South Korea is predicted to experience strong growth because of the expanding retail sector, rising health consciousness, and growing demand for healthy substitutes for carbonated beverages and other ready-to-drink products.

Why is Japan Seeing High Flavored Milk Consumption?

“Rapid Expansion of Food & Beverage Sector”

Growing consumer awareness of the nutritious advantages of flavor-added milk, a quickly expanding economy, and dramatically increased manufacturing capacity are driving market growth in Japan.

The rapid expansion of the food and beverage sector in Japan is one of the main drivers of market expansion.

How is the Market for Flavored Milk Progressing in Germany?

“Emergence of Organic Flavored Milk without Any Artificial Additives”

The market in Germany is projected to expand quickly due to advancements in R&D, manufacturing, and consumer demand for cheese and yogurt.

Due to the robust growth of the dairy products industry, there is a considerable demand for flavored milk in Germany. In addition, there has been a noticeable increase in the per capita consumption of dairy products over the past five years. Flavored milk is also easier to produce and distribute than other traditional goods.

Major market competitors in Germany are focusing on creating organic flavored milk without any artificial additives to enhance their products. Natural products and appropriate packaging are driving up market demand for flavored milk.

Category-wise Insights

Why Type of Flavored Milk is Most Widely Consumed?

“Chocolate Flavored Milk More Preferred Owing to Its Huge Popularity”

By flavor, the market is segmented into chocolate, coffee, rose, vanilla, strawberry, and others. The demand for chocolate-flavored milk is expected to hold a significant market share over the forecast period due to its growing popularity among both children and adults.

Leading companies' launch of fresh flavors is probably going to fuel market expansion during the forecast period. To raise customer awareness in undeveloped markets, manufacturers are stepping up their commercialization initiatives through various advertisement media, including news and TV.

Why Do Supermarkets/Hypermarkets Account for Highest Product Sales?

“Consumers Attracted to Supermarkets/Hypermarkets Due to Wide Availability of International Brands”

The market is classified into supermarkets/hypermarkets, convenience stores, specialist stores, and online retail stores based on the sales channel.

Supermarkets/hypermarkets account 50% share of the global market due to the wide availability of flavored milk products. A huge retail establishment that typically allows self-service and sells milk and other household goods.

The penetration of flavored milk through the supermarket is rising owing to improvements in the global retail sector and the presence of international brands in these stores. Flavored milk is sold in supermarket stores. Sales of flavored milk will increase throughout the predicted period because consumers are drawn to hypermarkets and supermarkets by the annual memberships and discounts on large purchases.

Competitive Landscape

Flavored milk vendors are expanding their product portfolio by introducing new flavors, to attract consumer interest. Leading companies are focusing more on attractive packaging to increase their product visibility, and leveraging the curiosity of consumers for attracting their attention.

Children enjoy fruit flavors, which has inspired producers to develop novel products. In addition, top businesses are releasing flavored milk types with improved functional qualities to meet consumer demand.

For instance :

• Fonterra launched triple-layered bottles for its flavored milk products. The interior and exterior layers of these bottles are opaque, with black middle layers blocking out entire radiations of light, prolonging their shelf life.

Key Segments of Flavored Milk Industry Research

• By Flavor :

  • Chocolate
  • Coffee
  • Rose
  • Vanilla
  • Strawberry
  • Others

• By Packaging :

  • Cartons
  • Glass Bottles
  • PET Bottles
  • Tins & Cans

• By Sales Channel :

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialist Stores
  • Online Retail Stores

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa