- Press Release -

Rockville, Md. The global automotive chrome accessories market is set to reach nearly US$ 9.539 Bn by 2022 on sluggish growth, according to Fact.MR. Chrome trim lets owners give a vehicle a distinct personality, and a customization trend, strongest among younger drivers, keeps demand ticking alongside a growing automobile market, particularly in Asia Pacific.

The aftermarket dominates distribution, compact passenger cars carry the largest vehicle share, and Europe is the most lucrative region. Counterfeit product and a fragmented, price-competitive field temper the pace.

Products, Channels and Vehicles

Grille covers are a standout product, reaching nearly US$ 1.676 Bn by 2022 at close to a fifth of revenue and gaining share. The aftermarket holds nearly two-thirds of revenue in 2017 as customization drives replacement and add-on buying, though it cedes some share over the period. By vehicle, compact passenger cars reach nearly US$ 2.771 Bn by 2022, led by Europe.

Europe remains the most lucrative region, with Germany growing from about US$ 843 Mn in 2017 to US$ 924 Mn by 2022 at a 1.8% CAGR.

Customization Drives Demand

The market runs on personalisation and performance. As more owners dress up their vehicles and seek performance-enhancing add-ons, chrome accessories stay in demand. Growth is held back mainly by cheap counterfeit products flooding in from several Asian sources, a highly fragmented and cost-competitive supply base, and rules on exterior modification in some regions.

Suppliers and Their Playbook

The field brings together accessory specialists and auto parts retailers.

• Lund International, Inc., HELLA KGaA Hueck & Co, Fratelli Menabo' Srl, Covercraft Industries, Pep Boys - Manny, Moe & Jack, Thule Group AB, U.S. Auto Parts Network, Inc., Oakmore Pty Ltd, LLC, Mont Blanc Industri AB, and O'Reilly Automotive, Inc. are among the key players in the report.

Reading the Market for Decisions

For suppliers, growth favours differentiated, genuine products that stand apart from counterfeits. Investors get a market with steady, customization-led demand. Procurement and retail teams can plan around the aftermarket leading distribution, compact cars carrying volume, and Europe offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global automotive chrome accessories market for the 2017 to 2022 forecast period, with segmentation by product type, sales channel, vehicle type and region. It sizes each segment, maps the competitive field, and weighs the demand forces shaping the market. Further detail is available in the automotive chrome accessories market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.