- Press Release -

Rockville, Md. The global dairy whitener market is set to exceed US$ 12 Bn by 2022 on steady growth, according to Fact.MR, supported by rising infant formula production and steady coffee and tea consumption. Also known as milk powder, dairy whitener serves as a convenient, longer-lasting alternative to fresh milk, easy to store, carry and use.

Un-flavored creamer dominates the product mix, sachets are the preferred pack, and modern grocery retail leads growth. Europe is the largest region, while Asia Pacific excluding Japan closes the gap.

Products, Packaging and Channels

Un-flavored dairy creamer holds about 64% of revenue and grows steadily, outpacing flavored variants on scale. By packaging, sachets hold the dominant share, while jigger pots and stick packs grow fastest at a 4.3% CAGR from a smaller base. On distribution, modern grocery retail expands quickest at a 3.1% CAGR, with traditional grocery and non-grocery retail growing more steadily.

Europe stays the most attractive and dominant region through 2022, while Asia Pacific excluding Japan grows at a 3.9% CAGR and could close in on Europe's share by the end of the period.

Convenience Drives Demand

The market runs on practicality. Longer shelf life, portability and ease of use make dairy whitener a natural fit for infant formula makers and for households and cafes serving coffee and tea. The main brake on growth is caution among health-conscious consumers who prefer not to substitute powder for fresh milk.

Suppliers and Their Playbook

The field brings together large dairy companies.

• Schreiber Foods Inc., Arla Foods amba, HATSUN AGRO PRODUCT LTD., Gujarat Cooperative Milk Marketing Federation Ltd., Britannia Industries Limited, Morinaga Milk Industry Co., Ltd., Inner Mongolia Yili Industrial Group Co., Ltd., Danone, Nestlé SA, and Fonterra Co-operative Group Limited are among the key players in the report.

Reading the Market for Decisions

For producers, growth favours un-flavored creamer and convenient single-serve packaging. Investors get a market with steady, staple-led demand. Procurement and retail teams can plan around modern grocery retail leading growth, sachets carrying volume, and Europe holding the largest share while Asia Pacific grows fastest through 2022.

About the Report

Fact.MR's study covers the global dairy whitener market for the 2017 to 2022 forecast period, with segmentation by product type, packaging, sales channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the dairy whitener market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.