Analysis of Dairy Whiteners market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
The global dairy whitener market surpassed US$ 10 Bn in 2021. Increase in consumption of tea and health benefits of dairy whiteners are spurring the demand for dairy whiteners.
|Market Size Value in 2021||US$ 10 Bn|
|Projected Market Forecast Value 2031||US$ 18 Bn|
|Global Growth Rate (2021 to 2031)||6% CAGR|
|Market Share of Asia||55%|
In addition, easy availability of dairy whiteners and their ability to serve same taste as milk is playing a key role in the demand of dairy whiteners. Thus, the sales of dairy whiteners are expected to surpass US$ 18 Bn by registering a positive CAGR of 6% in the forecast period 2021-2031.
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According to Fact.MR- a market research and competitive intelligence provider- the market for dairy whiteners witnessed a modest CAGR of 3%, backed by increased consumption of dairy alternatives. Their highly multifunctional nature has broadened usage scope across a variety of foods & beverages.
During the COVID-19 pandemic, sales of dairy whiteners experienced a considerable incline, given the disruptions encountered in milk sales due to the imposition of stringent lockdowns. For instance, India experienced a 25% decline in milk consumption in March 2020, owing to closure of hotels, restaurants and roadside stalls. Hence, consumers began demand ready-to-drink milk-based beverages, which impelled dairy whitener sales.
Manufacturers of dairy whiteners are focusing on increasing the protein quotient in dairy whiteners. In addition, flavoured dairy whiteners are gaining popularity due to their usability factors as they can be used in different dishes. Thus, in the sales indicator period, the dairy whitener industry is expected to surpass a CAGR of 6% of by reaching US$ 18 Bn across the 2021-2031 forecast period.
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As per a recently presented report by Food and Agriculture Organization (FAO) Intergovernmental Group (IGG), the global consumption of tea, particularly in China, India, and other emerging economies is anticipated to rise over the next decade. This, in turn, is creating more income opportunities for tea-producing nations.
Fact.MR foresees this global trend to expand the demand for tea whiteners- both dairy and non-dairy in the coming years. Increasing awareness about the anti-inflammatory and weight-loss benefits of tea and the health risks associated with carbonated drinks and sweetened juices will result in a notable consumption of dairy whiteners with tea.
Improved shelf-life, ease of handling, and ready-to-consume formats of dairy whiteners are key factors driving the consumption. Moreover, increasing demand for enhanced milk protein and fat content is projected to present innovation opportunities to manufacturers of dairy whiteners and develop technologies for new products.
In addition, manufacturers have been exploring the ‘ultrafiltration’ technique using buffalo milk to produce protein-rich, medium-fat dairy whiteners for enhanced texture and organoleptic quality. Thus, rising awareness regarding health and adaption of a healthy lifestyle is driving the growth of Dairy Whiteners.
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According to MedAlertHelp, around 62% of people drink coffee in North America. In addition, presence of major market players of dairy whiteners is influencing the sales of the same positively. As dairy whiteners offer a longer shelf life, the usage of the same has increased in making coffee across the continent.
The National Coffee Association (NCA) , in its 2020 report, discovered that overall coffee consumption across the U.S spiked by 5% since 2015. Furthermore, 7 out of 10 Americans consume coffee on a weekly basis, while over 3/5th of them consume it daily. Given this high incidence of consumption, several ready-to-drink coffee products are being launched in the market.
This bolstering share of instant coffee brews is augmenting demand for dairy whiteners. According to Fact.MR, North America is expected to possess more than 40% of market share for dairy whiteners industry in the upcoming forecast period 2021-2031.
According to Fact.MR, Asia is expected to possess more than 55% of market share for dairy whiteners in the assessment period. Growth is principally attributed to an increase in dairy products production, majorly as a result of increasing milk and milk products production across such key countries as China and India.
A report published by the U.S Department of Agriculture forecasts that Chinas milk production is likely to increase by 4.5% to 34.5 million metric tons by 2021-end, largely due to enhanced productivity. The Ministry of Agriculture and Rural Affairs (MARA) in China estimated that the average milking cow yield at large-scale farms would reach 8 tons in 2020.
Hence, several regional level manufacturers have found scope for expansion across the East Asian giant. Likewise, in India, the National Dairy Development Board estimates that in FY 2018-19, domestic milk production increased to 187.7 million tons, further reinforcing its position as the world’s largest milk producer. Based on these developments, the market for dairy whiteners is increasing throughout the country.
Unflavoured dairy whitener does not change the taste of tea and coffee. In addition, unflavoured dairy whitener is widely being used in different dishes. Thus, the taste of the original beverage or dish is not compromised. Moreover, concerns regarding presence of synthetic flavours is prompting a shift towards natural products.
Furthermore, growing preference towards unflavoured dairy whitener is growing owing to its protein intake. Thus, unflavoured dairy whitener is expected to hold more than 50% of market share for dairy whiteners in the assessment period 2021-2031.
Fact.MR expects the market for dairy whitener sachets to acquire a substantial revenue share, projected to yield 42.5% value by 2031. Ease of packaging for manufacturers and affordability are amongst the primary growth drivers for dairy whitener sachet products.
Furthermore, sachets offer the advantage of easy printing, permitting manufacturers to customize the finished product to reflect brand identity. Several players are incorporating sustainable material, including recycled paper, to be at par with toughening environmental standards in packaging.
Prominent manufacturers of dairy whiteners are aiming at broad basing their outreach across promising geographies, deploying such expansion strategies as introducing new products, forging strategic collaborations with existing players, and acquiring small-scale manufacturers. Some significant market developments are given below:
|Historical Data Available for||2016-2020|
|Market Analysis||US$ Mn for Value & ‘000 Units for Volume|
|Key Regions Covered||
|Key Countries Covered||
|Key Segments Covered||
|Key Companies Profiled||
|Pricing||Available upon Request|
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As of 2021, the market for dairy whiteners will reach nearly US$ 10 Bn
The dairy whitener industry is expected to surpass a CAGR of 6% from 2021-2031
The dairy whitener market is expected to reach nearly US$ 18 Bn by 2031
Flavoured dairy whitener, higher protein value and increase in consumption of tea are the key trends driving dairy whitener sales.
Prominent companies operating in the dairy whitener industry include Mother Dairy, Britannia, Nestle, Amul, Arla Food, Fonterra, The A2 Milk Company and Danone.
Unflavoured dairy whitener type is expected to hold the highest share for sales, possessing over 50% market share.
The dairy whitener industry is expected to hold 40% market share throughout North America
The dairy whitener industry is expected to possess more than 55% market share in throughout Asia
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