- Press Release -

Rockville, Md. The global toilet care products market is set to reach nearly US$ 5.397 Bn by 2022 on sluggish growth, according to Fact.MR, as rising hygiene awareness and incomes lift demand, particularly in emerging markets. Beyond keeping toilets clean, these products help guard against germs that cause illnesses such as diarrhoea, and manufacturers are adding fragrances and new formats to stand out.

In-cistern devices are the fastest-gaining product, bottle packaging dominates by format, and Asia Pacific excluding Japan is the largest region. Much of the long-term opportunity sits in developing countries where sanitation access is still expanding.

Products, Packaging and Channels

Toilet in-cistern devices reach nearly US$ 1.498 Bn by 2022, at more than a quarter of product revenue and gaining share, alongside toilet care liquids and other formats. By packaging, bottles lead and reach nearly US$ 3.17 Bn by 2022, led by Asia Pacific excluding Japan. On distribution, grocery stores hold over a fifth of channel revenue in 2017 but cede share over the period.

Asia Pacific excluding Japan is the largest region for bottle formats, and China grows from US$ 465 Mn in 2017 to US$ 567 Mn by 2022 at a 4% CAGR.

Hygiene Awareness Drives Demand

The market runs on cleaner, safer sanitation. As health awareness and per capita incomes rise across large, fast-growing populations, more households adopt dedicated toilet care products. The main brake on growth is the continued reliance on traditional cleaners such as phenyls and acids in many emerging markets.

Suppliers and Their Playbook

The field brings together large home care companies.

• Procter & Gamble Company, SC Johnson & Son, Inc, Henkel AG & Co.KGaA, Nice Group, Kobayashi Pharmaceutical Co., Ltd, Dabur India Limited, Unilever N.V, Johnson & Johnson, Church & Dwight Co., Inc., Kao Corporation, Ecover, and Dainihon Jochugiku are among the key players in the report.

Reading the Market for Decisions

For manufacturers, growth favours in-cistern devices and fragranced, differentiated formats, plus outreach in underserved markets. Investors get a market with steady, hygiene-led demand. Procurement and retail teams can plan around bottle formats carrying volume and Asia Pacific offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global toilet care products market for the 2017 to 2022 forecast period, with segmentation by product type, packaging, sales channel and region. It sizes each segment, maps the competitive field, and weighs the consumer forces shaping demand. Further detail is available in the toilet care products market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.