- Press Release -

Rockville, Md. The global kids bicycle market is set to reach nearly US$ 18 Bn by 2022 on moderate growth, according to Fact.MR. Parents look for a safe, comfortable and cost-effective introduction to cycling for their children, and a wave of dedicated kids brands with better performance and appeal is drawing fresh interest.

Mid-range bikes lead the market, the 9 to 12 years age group dominates, and independent outlets carry the largest share. Asia Pacific excluding Japan is the dominant region.

Price, Age and Channels

Mid-range bikes hold over half of revenue and grow fastest, ahead of the premium tier. By age, the 9 to 12 years group holds about a third of revenue and keeps its lead. On distribution, independent outlets are the largest channel at roughly US$ 5 Bn by 2022, while direct-to-customer brand outlets grow fastest. By product, 20 to 24 inch bikes lead and 18 to 20 inch rank second, together accounting for over half of revenue.

Asia Pacific excluding Japan is the dominant region, followed by Europe and North America.

Health and Family Mobility Drive Demand

The market runs on the appeal of cycling to families. Health benefits and the idea of the bicycle as an enjoyable, accessible form of family mobility keep demand growing, though a gradual decline in children owning bikes and parental worries about busy roads temper the pace, prompting industry and government efforts to keep cycling fun and accessible for kids.

Suppliers and Their Playbook

The field brings together global and regional cycle makers.

• Tube Investments of India Limited, Trek Bicycle Corporation, Tianjin Fuji-Ta Bicycle Co. Ltd., Tandem Group plc, Samchuly Bicycle Co., Ltd., Merida Industry Co. Ltd., Hero Cycles Ltd., Haro Bicycle Corporation, Firefox Bikes Private Limited, Dorel Industries Inc., Atlas Cycles (Haryana) Limited, and Accell Group N.V. are among the key players in the report.

Reading the Market for Decisions

For makers, growth favours mid-range bikes and direct-to-customer reach. Investors get a sizeable market with steady demand. Procurement and retail teams can plan around mid-range bikes carrying volume, independent outlets leading distribution, and Asia Pacific offering the largest opportunity through 2022.

About the Report

Fact.MR's study covers the global kids bicycle market for the 2017 to 2022 forecast period, with segmentation by price range, age group, product type, distribution channel and region. It sizes each segment, maps the competitive field, and weighs the demand forces shaping the market. Further detail is available in the kids bicycle market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.