- Press Release -

Rockville, Md. The global smart sports equipment market is set to exceed US$ 1.25 Bn by 2022 on sluggish growth, according to Fact.MR. Demand for active performance analysis is pushing manufacturers toward sensor-equipped gear, and while the benefits are still largely untapped, many sports experts view the technology favourably.

Smart golf sticks are among the top sellers, real-time data synching is the preferred connectivity feature, and Europe is the largest region. Asia Pacific excluding Japan is the fastest riser.

Products, Connectivity and Pricing

Smart baseballs and bats together bring in over US$ 240 Mn in 2017, and smart golf sticks rank among the top-selling products through 2022. On connectivity, real-time data synching is the sought-after feature, reaching over US$ 500 Mn by 2022, about half the market, ahead of basic smartphone connectivity. By price, mid-range products account for close to half of sales, with premium-priced equipment at about a third of revenue.

Europe is the largest region, helped by an advanced sports industry and strong athlete performance, while Asia Pacific excluding Japan grows faster, reaching US$ 300 Mn by 2022 at above 3% CAGR.

Performance Analysis Drives Demand

The market runs on data. As athletes and coaches look to analyse and improve performance, sensor-equipped gear gains appeal, though limited technical support in the sports industry, uneven awareness and the rough handling that fragile sensors endure keep growth in check.

Suppliers and Their Playbook

The field brings together sports brands and connected-gear specialists.

• NIKE, Inc., Under Armour, Inc., Amer Sports Corporation, PUMA SE, QUATTRIUUM INC., Game Golf, BABOLAT VS S.A., Mizuno Corporation, Callaway Golf Company, and adidas AG are among the key players in the report.

Reading the Market for Decisions

For makers, growth favours real-time data features and mid-range pricing. Investors get an emerging market with steady, analytics-led demand. Procurement and retail teams can plan around smart golf sticks carrying volume and Europe offering the largest opportunity while Asia Pacific grows fastest through 2022.

About the Report

Fact.MR's study covers the global smart sports equipment market for the 2017 to 2022 forecast period, with segmentation by product, connectivity, price range and region. It sizes each segment, maps the competitive field, and weighs the demand forces shaping the market. Further detail is available in the smart sports equipment market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.