30 Nov -0001
Rockville, Md. The global market for powder dietary supplements is set to top US$ 36.338 Bn by the end of 2022, growing at an 8.3% CAGR, according to Fact.MR. Rising demand for products with high protein and nutritional value is driving the category, helped by government wellness programmes in populous emerging markets and by health-conscious consumers in the West.
Vitamins and minerals dominate the ingredient mix, pharmacies remain the main point of sale, and women make up the largest group of users. North America leads by region, with Asia Pacific excluding Japan close behind on the strength of China and India.
Vitamins and minerals lead the market, holding more than 45.7% of revenue and growing at a 7.6% CAGR, adding roughly US$ 981.3 Mn a year as demand for water-soluble, easy-to-take vitamin products stays strong. Pharmacy drug stores are the leading distribution channel, at close to 38.5% of revenue. On the demand side, women are the largest end users, with that segment set to climb from US$ 11.2662 Bn in 2017 to US$ 16.6867 Bn by 2022, a CAGR above 8%. Men account for more than 29% of revenue, and the senior-citizen segment is expected to surpass US$ 6.326 Bn.
North America holds the largest revenue share and is set to grow at over 9% CAGR, remaining a key market throughout the period. Asia Pacific excluding Japan is expected to expand strongly as awareness rises and living standards improve, with China and India offering the most opportunity.
The market draws on more than one trend. In emerging economies, government health and wellness campaigns are lifting consumption, while in developed markets a focus on physical appearance and active lifestyles is pushing consumers toward supplements. Rising awareness of healthier food more generally underpins the category's appeal.
The field brings together nutrition, chemical and pharmaceutical majors.
Many of these players are forming partnerships with pharmaceutical and food-science research institutes to advance product innovation and functionality.
For manufacturers, vitamin and mineral formats and a strong pharmacy presence are the clearest routes to growth. Investors get a market with brisk, wellness-led demand. Procurement and retail teams can plan around pharmacies leading distribution, women as the core customer, and North America and Asia Pacific offering the strongest prospects through 2022.
Fact.MR's study covers the global powder dietary supplements market for the 2017 to 2022 forecast period, with segmentation by ingredient, distribution channel, end user and region. It examines each segment, maps the competitive field, and weighs the health and lifestyle forces shaping demand. Further detail is available in the powder dietary supplements market report.
Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.
Powder Dietary Supplements Market
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Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. We are known for our syndicated research, custom research, and consulting solutions.