Powder Dietary Supplements Market

Powder Dietary Supplements Market By Ingredient (Vitamins, Botanicals, Proteins & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids), By Application (Bone & Joint Health, Immunity, Cardiac Health), By End User, By Region - Global Insights 2022-2032

Analysis of Powder Dietary Supplements market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Powder Dietary Supplements Market Outlook (2022-2032)

Detailed industry analysis has revealed that the global powder dietary supplements market is currently valued at US$ 35.9 billion and is predicted to exhibit expansion at a CAGR of 7.7% over the next ten years. This revised Fact.MR research projects the market to reach a valuation of US$ 75.2 billion by 2032-end.

Demand for protein powder dietary supplements is anticipated to be higher than fiber powder dietary supplements, weight powder dietary supplements, and collagen powder dietary supplements, owing to the heightened focus on increasing protein intake among people across the world.

Report Attributes


Powder Dietary Supplements Market Size (2022)

US$ 35.9 Billion

Projected Market Value (2032F)

US$ 75.2 Billion

Global Market Growth Rate (2022-2032)

7.7% CAGR

Share in Dietary Supplements Market (2022)


North America Market Share (2032F)


Key Companies Profiled

  • Amway Corp.
  • Pfizer Inc.
  • Nature’s Sunshine Products Inc.
  • ADM
  • Nu Skin Enterprises Inc.
  • GlaxoSmithKline Plc.
  • Bionova
  • Ayanda
  • Arkopharma
  • Glanbia Plc.
  • Abbott Nutrition
  • Bayer AG
  • Herbalife International of America Inc.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Powder Dietary Supplement Consumption Analysis (2017-2021) in Comparison to Market Estimations (2022-2032)

Focus on personal health has been increasing in recent times and this is projected to be a significant factor driving powder dietary supplements market potential across the forecast period. The powder dietary supplements market holds 22% of the dietary supplements market size in 2022.

The high prevalence of chronic diseases and frequent infectious disease outbreaks have led to an increased focus among consumers to build their immunity and safeguard themselves from contracting these diseases, thereby increasing the sales of powder dietary supplements.

Increasing sedentary lifestyles, growing awareness of health and fitness, high disposable income, poor eating habits, growing popularity of personalized nutrition, and supportive government initiatives to boost the uptake of nutritional supplements are other factors that are expected to provide new opportunities in the dietary supplements marketplace.

However, the fluctuating raw material prices and availability of counterfeit products in the marketplace are anticipated to constrain overall powder dietary supplement consumption through 2032.

Over the next ten years, worldwide demand for powder dietary supplements is predicted to increase rapidly at a CAGR of 7.7%.

Powder dietary supplements market forecast by Fact.MR

Will Increasing Urbanization Influence Powder Dietary Supplement Demand?

“Prevalence of Lifestyle Disorders & Obesity Increasing, Augmenting Consumption of Supplements”

Urbanization is a prominent trend that is prevalent across the world and is shaping lifestyles that are leading to an increased incidence of several disorders. Urbanization has birthed a sedentary lifestyle which comes with its issues such as very low physical activity and irregular eating habits. The rise of urbanization has resulted in a heightened incidence of obesity, diabetes, and other disorders, which have pushed people to consume dietary supplements to combat these issues and stay fit.

All of the aforementioned factors promote the intake of dietary and nutritional supplements to fill in the nutrition deficit among people across the world.

This revised powder dietary supplements market research report by Fact.MR, a market research and competitive intelligence provider, has a detailed assessment of all the trends, restraints, opportunities, and challenges that sculpt market growth trajectories on a global and regional level.

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Which Region is Investment-worthy for Suppliers of Dietary Supplements?

“Europe Dietary Supplements Market to Provide Lucrative Investment Opportunities”

The Europe powder dietary supplements market is anticipated to provide attractive investment opportunities for key producers of powder dietary supplements owing to the increasing aging population and rising focus on health and fitness among the general population.

High disposable income is also a key factor that is projected to favor powder dietary supplement sales in the European region across the forecast period. The United Kingdom, France, Italy, Spain, and Germany are expected to be key markets in this region through 2032.

The market for powder dietary supplements in the Asia Pacific region is anticipated to witness expansion at a high CAGR over the next ten years and this growth can be ascribed to increasing awareness of health and fitness, the prevalence of chronic diseases, changing consumer preferences, and growing availability of different nutritional supplements.

The economies of China, Japan, and India are predicted to be the most lucrative markets in this region and are anticipated to lead the overall market growth in the Asia Pacific region throughout the forecast period.

The North America powder dietary supplements market is anticipated to account for a significant market share over the years to come, and growth in this region can be attributed to the increasing availability of nutritional products and the presence of key powder dietary supplement manufacturers. The growing geriatric population in this region is expected to boost the uptake of powder dietary supplements in this region through 2027.

The powder dietary supplements market in North America is anticipated to account for nearly 35% of the global market share by the end of 2032.

Country-wise Insights

Which is the Target Market for Nutritional Supplements in North America?

“United States to Be Most Rewarding Market in North American Region”

The United States in the past few years has witnessed a notable increase in the incidence of obesity, diabetes, cancers, and other chronic diseases, which can be ascribed primarily to poor nutrition and poor eating habits. The country is witnessing a rising obese population owing to the high consumption of unhealthy junk food with very low nutritional value.

All of the aforementioned factors have resulted in increasing awareness of health and fitness among U.S. citizens and they are now opting for nutritional supplements and dietary supplements to provide their bodies with the required nutrition.

A growing aging population, increasing consumer awareness for nutrition, high disposable income, and rising availability of different types of powder food supplements are other factors that are anticipated to influence the U.S. powder dietary supplements market over the next ten years.

Category-wise Insights

Which Application Accounts for the Highest Sales of Powder Dietary Supplements?

“Increased Focus on Physical Appearance Driving Demand in Energy & Weight Management Applications”

The global powder dietary supplements market, based on application, is segmented into energy & weight management, general health, bone & joint health, gastrointestinal health, immunity, cardiac health, diabetes, anti-cancer applications, lungs detox/cleanse, skin/hair/nails, sexual health, brain/mental health, insomnia, menopause, anti-aging, prenatal health.

Increasing awareness of weight and body appearance among the general population is expected to primarily influence powder dietary supplement shipments for energy and weight management applications across the forecast period. Increased fatigue due to a sedentary lifestyle has resulted in an upsurge in demand for dietary supplements to boost energy and immunity.

Increasing demand for weight management especially in the younger generation is expected to head sales of powder dietary supplements in energy & weight management applications over the next ten years.

Which End User Will Witness an Increase in Consumption of Powder Dietary Supplements?

“Powder Dietary Supplement Consumption by Adults to Surge Going Forward”

The global powder dietary supplements market, based on end user, is segmented into adults, pregnant women, children, and infants.

Awareness of health and fitness in adults has increased over the past few years and this trend is anticipated to be rife throughout the forecast period owing to the high prevalence of chronic diseases and lifestyle disorders. Increasing hectic work schedules and poor lifestyle choices in adults are also expected to propel the demand for powder dietary supplements in adults through 2032. The growing senescent population across the world is also expected to uplift powder dietary supplement sales in the adults segment through 2032.

Competitive Landscape

Top companies in the powder dietary supplements industry are focusing on expanding their product portfolios with new launches that are expected to help them scale their revenue generation capacity.

  • In September 2022, a part of GHT Companies’ family of brands, Vibrant Nutraceuticals, focused on providing high-quality nutritional supplements at an affordable price, announced the launch of the Flex Fit Pro Performance Bundle. The new bundle includes Silica Plus, Joint Muscle Plus, and Flex Fit Pro whey isolate protein powder. These products are all made from 100% natural ingredients and are also non-GMO and gluten-free.

Powder Dietary Supplements Industry Research Segments

  • By Ingredient :

    • Vitamins
    • Botanicals
    • Minerals
    • Proteins & Amino Acids
    • Fibers & Specialty Carbohydrates
    • Omega Fatty Acids
    • Others
  • By Application :

    • Energy & Weight Management
    • General Health
    • Bone & Joint Health
    • Gastrointestinal Health
    • Immunity
    • Cardiac Health
    • Diabetes
    • Anti-cancer Applications
    • Lungs Detox/Cleanse
    • Skin/Hair/Nails
    • Sexual Health
    • Brain/Mental Health
    • Insomnia
    • Menopause
    • Anti-Aging
    • Prenatal Health
    • Others
  • By End User :

    • Adults
    • Pregnant Women
    • Children
    • Infants
  • By Region :

    • North America
    • Latin America
    • Europe
    • APAC
    • MEA

- FAQs -

How big is the powder dietary supplements market in 2022?

At present, the global powder dietary supplements market enjoys a valuation of US$ 35.9 billion.

What is the projected value for the powder dietary supplements market?

By 2032, the global market for powder dietary supplements is set to reach US$ 75.2 billion.

What is the predicted powder dietary supplements market growth?

From 2022 to 2032, the global market is expected to expand at a CAGR of 7.7%.

Which is the biggest regional market for powder dietary supplements?

North America is the biggest market for powder dietary supplement suppliers, expected to hold 35% market share by 2032.

Who are the prominent manufacturers of powder dietary supplements?

Amway Corp., Pfizer Inc., Nature’s Sunshine Products Inc., ADM, Nu Skin Enterprises Inc., GlaxoSmithKline Plc., Bionova, Ayanda, Arkopharma, and Glanbia Plc. are key suppliers of powder dietary supplements.

Which end user will account for the highest product demand?

Adults are anticipated to lead the consumption of powder dietary supplements and account for a dominant market share.

Powder Dietary Supplements Market

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