- Press Release -

Rockville, Md. The global color cosmetics market, worth more than US$ 63 Bn in 2017, is set for steady rather than rapid growth through 2022, according to Fact.MR. Rising awareness of animal testing and a shortage of organic options are holding the pace in check, even as demand stays firm.

Lip products lead the category, supermarkets and hypermarkets move most of the volume, and Asia Pacific excluding Japan accounts for close to half of global sales. Social media and celebrity culture keep pulling new buyers in, particularly across North America.

Categories, Channels and Buyers

Lip products are the clear leader and are expected to bring in more than US$ 32.5 Bn by 2022. Hair care is a smaller piece at 8.5% of revenue, though rising male participation in this largely female-driven market is lifting it. Supermarkets and hypermarkets remain the largest channel, accounting for US$ 37 Bn of sales in 2017 as shoppers buy cosmetics alongside everyday goods.

Asia Pacific excluding Japan dominates with a 47.3% share in 2017 and grows at 4.8%, helped by easy access to raw materials, low labour costs and a vast consumer base. North America expands faster at 5.1%, rising from about US$ 11 Bn in 2017 to US$ 14 Bn by 2022 on the back of social media and showbiz culture, while Europe adds an incremental opportunity of around US$ 3.47 Bn on high incomes and strong retail chains.

Culture and Convenience Drive Demand

The market's momentum is as much cultural as commercial. Active use of social media and the pull of celebrity and entertainment culture keep color cosmetics visible and aspirational, while wide retail availability makes them easy to buy. Against that, the push for cruelty-free and organic formulations is reshaping what consumers expect and where they spend.

Suppliers and Their Playbook

The competitive field brings together global beauty and personal care majors.

• LVMH Moët Hennessy Louis Vuitton S.E., Unilever N.V., L'Oréal S.A., Avon Products, Inc., Shiseido Company, Limited, The Estée Lauder Companies Inc., Coty, Inc., Chantecaille Beaute Inc., Revlon, Inc., and Procter & Gamble are among the key players in the report.

Reading the Market for Decisions

For brands, growth favours strong lip ranges, cruelty-free formulations and social-led marketing. Investors get a large market with steady, culturally driven demand. Procurement and retail teams can plan around supermarkets leading distribution, lip products carrying volume, and Asia Pacific holding the largest share through 2022.

About the Report

Fact.MR's study covers the global color cosmetics market for the 2017 to 2022 forecast period, with segmentation by product, sales channel and region. It sizes each segment, maps the competitive field, and weighs the cultural and consumer forces shaping demand. Further detail is available in the color cosmetics market report.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. The firm is known for its syndicated research, custom research and consulting solutions, helping clients make decisions on demand, competition, investment, procurement and future growth.